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Customer-Supplier Relationships in B2B - An Interaction Perspective on Actors in Business Networks - Bok av Antonella La Rocca - Häftad

Customer-Supplier Relationships in B2B - An Interaction Perspective on Actors in Business Networks - Bok av Antonella La Rocca - Häftad

Chapter 1. EXPLORING THE ROLE OF ACTORS IN THE FORMATION OF MARKET RELATIONSHIPS1.1 The peculiarity of business markets 1.2 The issues in focus1.3 The study approach and methodology1.4 Organisation of the volume Chapter 2. PERSPECTIVES ON MARKET - B2B MARKET AS NETWORK2.1 Comparing perspectives on market2.2 Market as exchange mechanism 2.3 Market as institution2.4 Market in the marketing perspective 2.5 Market-as-network 2.6 Summary Chapter 3. ANALYSING SUPPLIER..

SEK 1536.00
1

Customer-Supplier Relationships in B2B - An Interaction Perspective on Actors in Business Networks - Bok av Antonella La Rocca - Inbunden

Customer-Supplier Relationships in B2B - An Interaction Perspective on Actors in Business Networks - Bok av Antonella La Rocca - Inbunden

Chapter 1. EXPLORING THE ROLE OF ACTORS IN THE FORMATION OF MARKET RELATIONSHIPS1.1 The peculiarity of business markets 1.2 The issues in focus1.3 The study approach and methodology1.4 Organisation of the volume Chapter 2. PERSPECTIVES ON MARKET - B2B MARKET AS NETWORK2.1 Comparing perspectives on market2.2 Market as exchange mechanism 2.3 Market as institution2.4 Market in the marketing perspective 2.5 Market-as-network 2.6 Summary Chapter 3. ANALYSING SUPPLIER..

SEK 1536.00
1