Measuring the Impact of Social Media on Business Profit & Success - A Fortune 500 Perspective - Bok av Cong Li - Inbunden
Focusing on Fac, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.