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Hospitality Sales and Promotion

Hospitality Sales and Promotion

Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth this guide discovers: who is your customer? market segments and groups how can you reach them effectively? the secrets of successful public relations new and traditional technologies; from direct mail to using the Internet to maximum advantage. Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide from companies such as: Whitbread Hilton International Pizza Express and Stakis.

GBP 175.00
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The Politics and Culture of Globalisation India and Australia

The Politics and Culture of Globalisation India and Australia

We experience the culture of globalisation every time we visit a Tandoori restaurant in Chicago or a Pizza Hut in Hyderabad or as we watch Bollywood films in Australia. Globalisation is a label used for a wide range of political social and cultural phenomena many of which are explored in this volume. The Politics and Culture of Globalisation: India and Australia brings together Indian and Australian experts in the fields of political science international relations philosophy cultural theory and political economy. Its timeliness and unifying theme derive from comparisons between Indian and Australian perspectives and analyses by Australian writers on developments in India. Indian-Australian relations are explored in several chapters. The neo-liberal form of globalisation is a key focus of critique in this volume. Several chapters examine the search for alternative forms of governance as the nation-state undergoes profound change due to global interconnectedness. | The Politics and Culture of Globalisation India and Australia

GBP 130.00
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Medical Anthropology in Europe Shaping the Field

Medical Anthropology in Europe Shaping the Field

This collection brings together three generations of medical anthropologists working at European universities to reflect on past current and future directions of the field. Medical anthropology emerged on an international playing ground and while other recently compiled anthologies emphasize North American developments this volume highlights substantial ethnographic and theoretical studies undertaken in Europe. The first four chapters trace the beginnings of medical anthropology back into the two formative decades between the 1950s-1970s in Italy German-speaking Europe the Netherlands France and the UK supported by four brief vignettes on current developments. Three core themes that emerged within this field in Europe – the practice of care the body politic and psycho-sensorial dimensions of healing – are first presented in synopsis and then separately discussed by three leading medical anthropologists Susan Whyte Giovanni Pizza and René Devisch complemented by the work of three early career researchers. The chapters aim to highlight how very diverse (and sometimes overlooked) European developments within this rapidly growing field have been and continue to be. This book will spur reflection on medical anthropology’s potential for future scholarship and practice by students and established scholars alike. This book was originally published as a special issue of Anthropology and Medicine. | Medical Anthropology in Europe Shaping the Field

GBP 36.99
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Managing Global Supply Chains Contemporary Global Challenges in Supply Chain Management

Managing Global Supply Chains Contemporary Global Challenges in Supply Chain Management

What are the key factors affecting global supply chains today and how can we manage them? Starting from the concept that 'there is no point driving a Ferrari in a traffic jam' Ron Basu provides practical tools and techniques of good supply chain management to add value deliver cost reduction and improve customer satisfaction. This new edition specifically focuses on seven contemporary challenges that have affected global supply chain management. Recent disruptions to global supply chains created by COVID-19 and the Ukraine conflict have resulted in significant geographical shifts in supply and demand. High inflation and the cost of living crisis have in turn created problems for finely-tuned global supply chains. The economic and business environment has also become more demanding due in part to political pressures including nationalism and Brexit: for example supply chain pressures caused by Brexit have resulted in increased red tape. Other factors have had a gradual and positive effect such as climate change initiatives Industry 4. 0 and the digital revolution. The issues that affect the performance of global supply chains are sometimes interrelated but all of them really matter because businesses have become increasingly global. This book addresses these challenges and explores how to deal with them. In addition there are new and updated chapters on lean and agile supply chains e-business emerging markets sustainability and green issues global supply chains for services and event management retail management and major project management. Managing Global Supply Chains is a practical and highly readable text with real-life examples and excellent coverage. It is an ideal companion for post-experience business students learning professionals and anyone interested in supply chain management. | Managing Global Supply Chains Contemporary Global Challenges in Supply Chain Management

GBP 59.99
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Families

Families

In 'Families' Jane Howard informally visits many dozens of families and tries to discover what makes the best ones work so well. Families are not dying she finds although they are evolving in various ways. From the tightest-knit nuclear family or extended clan to the most fragile new commune the family in one guise or another remains everybody's most basic hold on reality. We may run away from our families as many do but no sooner do we escape than we find another one often very much like it. Sympathetically with immense thrust she crosses the continent to discover families' myths jokes and rituals. She leafs through their scrapbooks sits on their porches and takes part when she can in their feasts and celebrations. She talks to a father of eighteen several double first cousins stepchildren multiple godmothers an honorary relative of an Indian tribe and a nine-year-old boy who has no family but his mother. She sits with a matriarch on the front stoop of a ghetto house goes camping with a family in Mexico has Thanksgiving with another in Iowa and orders pizza with a Greek clan in Massachusetts. Howard reports on visits to conventional Southern and Jewish households and to innovative ones whose members lacking a common history plan on building common futures as if water were after all as thick as blood. She examines the notion that there are ways and ways of achieving kinship of which birth and marriage are only the most obvious. Millions of clans and families all over the United States continue to celebrate quarrel disband reunite and endure. Jane Howard makes us realize how our lives are interwoven both with the families we are born into and with those we invent as we go through life. 'Families' is compassionate provocative and profound. The paperback edition of this important work will be essential reading for all those with an interest in the study of familial bonds particularly sociologists anthropologists and psychologists.

GBP 110.00
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