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A Beginners Guide to Amazon Web Services

A Beginners Guide to Amazon Web Services

Amazon Web Services (AWS) provides on-demand cloud computing platforms and application programming interfaces (APIs) to individuals companies and govern- ments along with distributed computing processing capacity and software tools via AWS server farms. This text presents a hands-on approach for beginners to get started with Amazon Web Services (AWS) in a simple way. Key Features It discusses topics such as Amazon Elastic Compute Cloud Elastic Load Balancing Auto Scaling Groups and Amazon Simple Storage Service. It showcases Amazon Web Services’ identity access management resources and attribute-based access control. It covers serverless computing services Virtual Private Cloud Amazon Aurora and Amazon Comprehend. It explains Amazon Web Services Free Tier Amazon Web Services Marketplace and Amazon Elastic Container Service. It includes security in Amazon Web Services the shared responsibilitymodel and high-performance computing on Amazon Web Services. The text is primarily written for graduate students professionals and academic researchers working in the fields of computer science engineering and information technology. Parul Dubey is currently working as an Assistant professor in the Department of Artificial Intelligence at G H Raisoni College of Engineering Nagpur India. She has filed for 15 Indian patents. She is responsible for about 10 publications in conference proceedings Scopus and journals. She has contributed book chapters in an edited book published by CRC Press and other reputed publishers. She is also an AWS Certified Cloud Practitioner. Rohit Raja is working as an associate professor and head in the Department of Information Technology at Guru Ghasidas Vishwavidyalaya Bilaspur India. His research interests include facial recognition signal processing networking and data mining. He has pub- lished 100 research papers in various international and national journals (including publications by the IEEE Springer etc. ) and proceedings of reputed international and national conferences (again including publications by Springer and the IEEE). | A Beginners Guide to Amazon Web Services

GBP 89.99
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The Rise and Fall of the Amazon Rubber Industry An Historical Anthropology

The Rise and Fall of the Amazon Rubber Industry An Historical Anthropology

In this engaging book Stephen Nugent offers an in-depth historical anthropology of a widely recognised feature of the Amazon region examining the dramatic rise and fall of the rubber industry. He considers rubber in the Amazon from the perspective of a long-term extractive industry that linked remote forest tappers to technical innovations central to the industrial transformation of Europe and North America emphasizing the links between the social landscape of Amazonia and the global economy. Through a critical examination focused on the rubber industry Nugent addresses myths that continue to influence perceptions of Amazonia. The book challenges widely held assumptions about the hyper-naturalism of the ‘lost world’ of the Amazon where ‘the challenge of the tropics’ is still to be faced and the ‘frontiers of development’ are still to be settled. It is relevant for students and scholars of anthropology Latin American studies history political ecology geography and development studies. | The Rise and Fall of the Amazon Rubber Industry An Historical Anthropology

GBP 36.99
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Development Banks and Sustainability in the Andean Amazon

Development Banks and Sustainability in the Andean Amazon

This book explores what development banks governments and communities have learned in the last decade of careful negotiation between social and environmental protections in the Andean Amazon and the pressures of a surging infrastructure and development boom. While mega-dams highways and ports are filling up the pipelines of planners the national governments of Andean and Amazon-basin countries and major development banks have enacted ambitious social and environmental protections. The book traces the development of social and environmental protections after years of struggle by affected communities going beyond official policies to discover how these reforms work in practice and ultimately whether they are enough to stem the risks of infrastructure mega-projects. As Chinese public banks play an increasingly important role in the region the book also demonstrates that there is a risk of governments undercutting their own standards. By contrast this book shows that making infrastructure work for everyone involved requires mutually reinforcing networks of support and accountability among communities governments and development banks. This book led by an expert multi-disciplinary international team will be of considerable interest to researchers in the fields of development and development economics geography anthropology and ecology as well as practitioners in development banks and in government regulatory and foreign aid agencies. | Development Banks and Sustainability in the Andean Amazon

GBP 38.99
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Remaking Indigeneity in the Amazon Christianity Colonization and the State

Remaking Indigeneity in the Amazon Christianity Colonization and the State

Drawing on archival and ethnographic work this book analyzes how indigeneity Christianity and state-making became intertwined in the Colombian Amazon throughout the 20th century. At the end of the 19th century the state gave Catholic missionaries tutelage over Indigenous groups and their territories but in the case of the Colombian Amazon this tutelage was challenged by evangelical missionaries that arrived in the region in the 1940s with different ideas of civilization and social change. Indigenous conversion to evangelical Christianity caused frictions with other actors while Indigenous groups perceived conversion as way of leverage with settlers. This book shows how evangelical Christianity shaped new forms of indigeneity that did not coincide entirely with the ideas of civilization or development that Catholic missionaries and the state promoted in the region. Since the 1960s the state adapted development policies and programs to Indigenous realities and practices while Indigenous societies appropriated evangelical Christianity in order to navigate the changes brought on by colonization modernity and state-formation. This study demonstrates that not all projects of civilization were the same in Amazonia nor was missionization of Indigenous groups always subordinate to the state or resource extraction. | Remaking Indigeneity in the Amazon Christianity Colonization and the State

GBP 130.00
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Brazil and Climate Change Beyond the Amazon

Brazil and Climate Change Beyond the Amazon

Climate change is increasingly a part of the human experience. As the problem worsens the cooperative dilemma that the issue carries has become evident: climate change is a complex problem that systematically gets insufficient answers from the international system. This book offers an assessment of Brazil’s role in the global political economy of climate change. The authors Eduardo Viola and Matías Franchini expertly review and answer the most common and widely cited questions on whether and in which way Brazil is aggravating or mitigating the climate crisis including: Is it the benign cooperative environmental power that the Brazilian government claims it is? Why was it possible to dramatically reduce deforestation in the Amazon (2005-2010) and more recently was there a partial reversion? The book provides an accessible—and much needed—introduction to all those studying the challenges of the international system in the Anthropocene. Through a thorough analysis of Brazil in perspective vis a vis other emerging countries this book provides an engaging introduction and up to date assessment of the climate reality of Brazil and a framework to analyze the climate performance of major economies both on emission trajectory and policy profile: the climate commitment approach. Brazil and Climate Change is essential reading for all students of Environmental Studies Latin American Studies International Relations and Comparative Politics. | Brazil and Climate Change Beyond the Amazon

GBP 38.99
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Guardians of the Brazilian Amazon Rainforest: Environmental Organizations and Development

Guardians of the Brazilian Amazon Rainforest: Environmental Organizations and Development

The Amazon region is the focus of intense conflict between conservationists concerned with deforestation and advocates of agro-industrial development. This book focuses on the contributions of environmental organizations to the preservation of Brazilian Amazonia. It reveals how environmental organizations such as Greenpeace Friends of the Earth WWF and others have fought fiercely to stop deforestation in the region. It documents how the history of frontier expansion and environmental struggle in the region is linked to Brazil’s position in an evolving capitalist world-economy. It is shown how Brazil’s effort to become a developed country has led successive Brazilian governments to devise development projects for Amazonia. The author analyses how globalization has led to the expansion of international commodity chains in the region particularly for mineral ores soybeans and beef. He shows how environmental organizations have politicized these commodity chains as weapons of conservation through boycotting certain products while other pro-development groups within Brazil claim that such organizations threaten Brazil's sovereignty over its own resources. | Guardians of the Brazilian Amazon Rainforest: Environmental Organizations and Development

GBP 44.99
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International Dimensions Of The Environmental Crisis

International Dimensions Of The Environmental Crisis

This volume is a collection of seventeen essays offering in-depth and comparative studies of areas faced with environmental crisis. Arranged in five sections that include practical and philosophical problems; Latin America; Europe; Asia and Africa. With focus on the problems faced in the Sahara Desert the Amazon the Punjab and a comparative study of Ethiopia and Nigeria; highlighting the seriousness of certain environmental trends and the action of governments. | International Dimensions Of The Environmental Crisis

GBP 36.99
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Platform Strategy How to Unlock the Power of Communities and Networks to Grow Your Business

Platform Strategy How to Unlock the Power of Communities and Networks to Grow Your Business

During the last decade platform businesses such as Uber Airbnb Amazon and eBay have been taking over the world. In almost every sector traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy Laure Claire Reillier and Benoit Reillier provide a practical guide for students digital entrepreneurs and executives to understand what platforms are how they work and how you can build one successfully. Using their own rocket model and original case studies (including Google Apple Amazon) they explain how designing igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms their regulation and governance as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks a leading advisory firm focused on helping organizations develop and scale innovative business models. | Platform Strategy How to Unlock the Power of Communities and Networks to Grow Your Business

GBP 34.99
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The Business of Media Distribution Monetizing Film TV and Video Content in an Online World

The Business of Media Distribution Monetizing Film TV and Video Content in an Online World

In this updated edition of the industry staple veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film television and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios networks agencies and online leaders including Fox Paramount Lucasfilm Endeavor Tencent MPAA YouTube Amazon and many more; Explores the explosive growth of the Chinese market including box office trends participation in financing Hollywood feature films and the surge in online usage; Illustrates how online streaming leaders like Netflix Amazon Apple YouTube Hulu and Facebook are changing the way TV content is distributed and consumed and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain and explains the risks and impact stemming from changing access points (e. g. stand-alone apps) delivery methods (over-the-top) and consumption patterns (e. g. binge watching); Breaks down historical film windows the economic drivers behind them and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets understand how digital distribution has impacted the ecosystem and glimpse into the future of how film and television content will be financed distributed and watched. An online eResource contains further discussion on topics presented in the book. | The Business of Media Distribution Monetizing Film TV and Video Content in an Online World

GBP 39.99
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Artificial Intelligence and Machine Learning for Business for Non-Engineers

Artificial Intelligence and Machine Learning for Business for Non-Engineers

The next big area within the information and communication technology field is Artificial Intelligence (AI). The industry is moving to automate networks cloud-based systems (e. g. Salesforce) databases (e. g. Oracle) AWS machine learning (e. g. Amazon Lex) and creating infrastructure that has the ability to adapt in real-time to changes and learn what to anticipate in the future. It is an area of technology that is coming faster and penetrating more areas of business than any other in our history. AI will be used from the C-suite to the distribution warehouse floor. Replete with case studies this book provides a working knowledge of AI’s current and future capabilities and the impact it will have on every business. It covers everything from healthcare to warehousing banking finance and education. It is essential reading for anyone involved in industry. | Artificial Intelligence and Machine Learning for Business for Non-Engineers

GBP 56.99
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The Routledge Handbook of Language Revitalization

The Routledge Handbook of Language Revitalization

The Routledge Handbook of Language Revitalization is the first comprehensive overview of the language revitalization movement from the Arctic to the Amazon and across continents. Featuring 47 contributions from a global range of top scholars in the field the handbook is divided into two parts the first of which expands on language revitalization issues of theory and practice while the second covers regional perspectives in an effort to globalize and decolonize the field. The collection examines critical issues in language revitalization including:language rights language and well-being and language policy;language in educational institutions and in the home;new methodologies and venues for language learning;and the roles of documentation literacies and the internet. The volume also contains chapters on the kinds of language that are less often researched such as the revitalization of music of whistled languages and sign languages and how languages change when they are being revitalized. The Routledge Handbook of Language Revitalization is the ideal resource for graduate students and researchers working in linguistic anthropology and language revitalization and endangerment.

GBP 42.99
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Doing Survey Research A Guide to Quantitative Methods

Doing Survey Research A Guide to Quantitative Methods

Each day we are faced with continuing claims made by media pundits politicians teachers and friends often quoting research. Consider also the numerous comments and posts on Internet blogs Twitter and Facebook that illustrate the confusion between opinion and factual data. How do we learn to interpret the research we hear about and read to distinguish opinions from scientific facts and to use this knowledge to conduct our own studies to answer the questions faced in everyday situations? Understanding the components that go into scientific research and learning how to do research make decisions about which statistics to use and analyze statistical findings are goals for everyone in today's research-oriented world. Questions about the reliability and validity of data from a study or public opinion poll come up routinely and need critical review. This book contributes to achieving these objectives. Doing Survey Research is intended for people who want to learn how to conduct quantitative studies for a project in an undergraduate course a graduate-level thesis or a survey that an employer may want completed. This brief practical textbook prepares beginners to conduct their own survey research and write up the results as well as read and interpret other people's research. It combines survey design with data analysis and interpretation. And it is for those who need to understand and critically interpret survey research found in scholarly journals reports distributed in the workplace and social scientific findings presented online in the media on a blog or in social media postings. Essential new updates to this edition include coverage of Big Data Meta-Analysis and A/B testing methodology—methods used by scholars as well as businesses like Netflix and Amazon. New to this Fourth Edition Each chapter and its exercises feature updated data and illustrations from current academic and popular articles relevant to today’s web-oriented students including studies focused on topics related to social media. Update web site http://doingsurveyresearch. wordpress. com/ New Coverage of Big Data (used by popular web sites like Amazon and Netflix) and the ethical issues which emerge not only about privacy but also how it relates to the methods discussed in this book about sampling probability and research design. New coverage of meta-data and the increasingly popular method in many professional and other settings. | Doing Survey Research A Guide to Quantitative Methods

GBP 66.99
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The Archaeology of Human-Environment Interactions Strategies for Investigating Anthropogenic Landscapes Dynamic Environments and Climate C

The Archaeology of Human-Environment Interactions Strategies for Investigating Anthropogenic Landscapes Dynamic Environments and Climate C

The impacts of climate change on human societies and the roles those societies themselves play in altering their environments appear in headlines more and more as concern over modern global climate change intensifies. Increasingly archaeologists and paleoenvironmental scientists are looking to evidence from the human past to shed light on the processes which link environmental and cultural change. Establishing clear contemporaneity and correlation and then moving beyond correlation to causation remains as much a theoretical task as a methodological one. This book addresses this challenge by exploring new approaches to human-environment dynamics and confronting the key task of constructing arguments that can link the two in concrete and detailed ways. The contributors include researchers working in a wide variety of regions and time periods including Mesoamerica Mongolia East Africa the Amazon Basin and the Island Pacific among others. Using methodological vignettes from their own research the contributors explore diverse approaches to human-environment dynamics illustrating the manifold nature of the subject and suggesting a wide variety of strategies for approaching it. This book will be of interest to researchers and scholars in Archaeology Paleoenvironmental Science Ecology and Geology. | The Archaeology of Human-Environment Interactions Strategies for Investigating Anthropogenic Landscapes Dynamic Environments and Climate C

GBP 38.99
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Reworking the Workplace Connecting people purpose and place

Reworking the Workplace Connecting people purpose and place

The office has changed forever. Emerging from the pandemic the workplace has undergone its greatest disruption since the dawn of the service economy. Covid has rewritten the rule book about how when where and even why we work. How can investors developers designers operators and users of office buildings navigate this new climate of uncertainty to create successful places to work in the future? Reworking the Workplace delves into this changing landscape. Divided into three sections – People Purpose and Place – it identifies the emerging trends in the reworking of work culture and offers insights into innovations and ideas that will inform the workplace of tomorrow. In doing so it recognises the enduring importance of physical place for meaningful human connection and explores how this must be refocussed in an increasingly virtual world. Featuring over 50 international case studies including Amazon Fresh Brent Cross Town London Capita Springs Singapore Carrefour Diageo Disney King’s College London Mission Rock San Francisco Salesforce Virgin Money and WeWork Tackles topical workplace themes: hybrid working wellbeing ESG operationalising working experience value of place experience destinations physical/virtual interface and future cities Combines essential design guidance with up-to-date workplace thinking throughout. | Reworking the Workplace Connecting people purpose and place

GBP 45.00
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Understanding the Business of Media Entertainment The Legal and Business Essentials All Filmmakers Should Know

Understanding the Business of Media Entertainment The Legal and Business Essentials All Filmmakers Should Know

This revised edition of Understanding the Business of Media Entertainment is an indispensable guide to the business aspects of the entertainment industry providing the information you need to break in and to succeed. Written in a clear and engaging tone the second edition of this book covers the essential topics in a thorough but reader-friendly manner and includes plenty of real-world examples that bring business and legal concepts to life such as the growing clout of digital companies and the rise of streaming providers like Netflix and Amazon the transformation of independent film development and distribution and changes to the media ownership landscape. Award-winning screenwriter and entertainment attorney Gregory Bernstein gives an insider's look at the filmmaking business from copyright law and government media regulation to development distribution revenue the role of agents managers and unions entertainment contracts and more. Other topics covered include: Hollywood's growth and the current conglomerates that own most of the traditional media. How specific entertainment companies operate including facts about particular studios and employee tasks. How studios develop projects and engage in marketing and distribution. The kinds of revenues studios earn and how they account for these revenues. | Understanding the Business of Media Entertainment The Legal and Business Essentials All Filmmakers Should Know

GBP 42.99
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Loyalty Management From Loyalty Programs to Omnichannel Customer Experiences

Loyalty Management From Loyalty Programs to Omnichannel Customer Experiences

In this insightful new text Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership they present a fresh take on the tools strategies and skills that underpin its key significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research consulting and teaching the authors have compiled a unique research-based practice-oriented text. It will guide marketers business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences. | Loyalty Management From Loyalty Programs to Omnichannel Customer Experiences

GBP 36.99
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A Ditadura Militar e a Governança da Água no Brasil (The Military Dictatorship and Water Governance in Brazil) Ideologia Poderes Político-E

A Ditadura Militar e a Governança da Água no Brasil (The Military Dictatorship and Water Governance in Brazil) Ideologia Poderes Político-E

In recent decades there has been an exponential increase in large hydroelectric plants in Brazil especially in the Amazon region. These large hydraulic structures impact the environment and the lives of people living in the places where they settle and require a special type of water governance. The dictatorial regime (1964-1985) created a standard for the construction of these great structures through an institutional and legal framework which benefited the Brazilian business elite but also through the creation of a popular imagination which shows itself lasting progress on the country's progress and development. The suspension of security the fragility of institutional environmental structures the disrespect for indigenous reserves the lack of clarity about the concept of affected population and the non-payment of fair compensation were identified as one of the main challenges for a democratic water governance in the country. In the late 1970s the Dam-Affected Movement (MAB) began its organization and is also studied in this research. The study is an important and insightful academic contribution to the understanding of the main bottlenecks of effective water governance in Brazil. | A Ditadura Militar e a Governança da Água no Brasil (The Military Dictatorship and Water Governance in Brazil) Ideologia Poderes Político-E

GBP 74.99
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The Business of Film A Practical Introduction

The Business of Film A Practical Introduction

This updated third edition introduces readers to the business of film at every stage of the filmmaking lifecycle from planning and production to financing marketing and distribution. Celebrated authors Stephen R. Greenwald and Paula Landry offer a practical hands-on guide to the business aspects of this evolving industry exploring streaming development financing trends regional/global/online distribution shifting business models exhibition multi-platform delivery marketing VR/AR virtual production accounting and more. The book is illustrated throughout with sample financing scenarios and charts/graphics and includes detailed case studies from projects of different budgets and markets. This new and expanded edition has been updated to reflect the new challenges facing the industry due to Covid-19 and how to navigate the new landscape of film financing and distribution. Other updates include coverage of new indie films and distributors virtual production the recent impact of global markets including the biggest streamers like Netflix Apple and Amazon are how they are shaping the future of the business. This is essential reading for students looking for foundational knowledge of the film industry and guidance on how to successfully adapt to constant changes in the entertainment business. Extensive online support material accompanies the book including downloadable forms and templates PowerPoint slides quizzes and test banks and other additional resources. | The Business of Film A Practical Introduction

GBP 39.99
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The New Customer Experience Management Why and How the Companies of the Future Address Their Customers' Needs Proactively

The New Customer Experience Management Why and How the Companies of the Future Address Their Customers' Needs Proactively

A comprehensive guide to a burgeoning field this book shows how to design and implement a future-proof post-sales service program focused on proactively addressing customers’ needs in a personalized way. For too long companies have detached from customers after the moment of purchase and done post-sales service in a way that is reactive generic and not scalable. Empowered by the boom in data availability and analytics future-ready companies will offer their customers proactive personalized post-sales service and reap tangible benefits including higher customer satisfaction and retention and less negative word of mouth – leading to increased sales and customer lifetime value. As the stories in this book demonstrate companies like Amazon Adobe Garmin and Liberty Global are leading the way but companies do not have to be global giants to capitalize on the techniques presented in this guide. To excel at customer experience (CX) management companies need to implement the best customer feedback and data collection and management practices develop state-of-the-art analytical models and have the willingness to act. This book’s strong vision and actionable roadmap illustrated with real-life success stories make this a compelling read for CX and customer analytics leaders practitioners and students alike. | The New Customer Experience Management Why and How the Companies of the Future Address Their Customers' Needs Proactively

GBP 29.99
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The New Patriarchs of Digital Capitalism Celebrity Tech Founders and Networks of Power

The New Patriarchs of Digital Capitalism Celebrity Tech Founders and Networks of Power

This book offers an original critique of the billionaire founders of US West Coast tech companies addressing their collective power influence and ideology their group dynamics and the role they play in the wider sociocultural and political formations of digital capitalism. Interrogating not only the founders’ political and economic ambitions but also how their corporations are omnipresent in our everyday lives the authors provide robust evidence that a specific kind of patriarchal power has emerged as digital capitalism’s mode of command. The ‘New Patriarchs’ examined over the course of the book include: Sergey Brin and Larry Page of Google Elon Musk of Tesla Jeff Bezos of Amazon Mark Zuckerberg of Facebook and Peter Thiel. We also include Sheryl Sandberg. The book analyses how these (mostly) men legitimate their rapidly acquired power tying a novel kind of socially awkward but ‘visionary’ masculinity to exotic forms of shareholding. Drawing on a ten million word digital concordance the authors intervene in feminist debates on patriarchy masculinity and postfeminism locating the power of the founders as emanating from a specifically racialised structure of oppression tied to imaginaries of the American frontier the patriarchal household and settler colonialism. This is an important interdisciplinary contribution suitable for researchers and students across Digital Media Media and Communication and Gender and Cultural Studies. | The New Patriarchs of Digital Capitalism Celebrity Tech Founders and Networks of Power

GBP 35.99
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The Platform of Agile Management And the Program to Implement It

The Platform of Agile Management And the Program to Implement It

Facing the amplitude and the acceleration of changes management must also change and it must become alert adaptable and agile. The children of the Internet the likes of Google Amazon Facebook and Tesla are born agile and they challenge the traditional organizations that have long lost their original agility. The latter may have innovated externally i. e. on the market-oriented part of their organization. Yet internally their mindset their models and their methods have remained tightly trapped in traditional tenets. Confronted with the need for deep changes an increasing number of business-leaders launch change-management programs yet conceived and carried out in traditional ways up to 70% of them result in partial or total failure. Management cannot innovate itself it needs people with the right motivation and with the right mind-set. However stuck in the old system people can only keep working in the old ways and means. Thus the leadership must start by replacing a traditional system with a new and agile one which will unbridle entrepreneurship. The Platform of Agile Management and the Program to Implement It combines 3 principles that help to innovate thinking 3 paradigms to innovate behaviours and 3 practices to innovate and to accelerate actions. The proposed platform is comprehensive connective and congenial. It is implemented with an agile program that combines top down push by the leadership with the bottom up pulled by the people. Then the proposed platform will generate continuous improvements and innovations of the performance drivers. | The Platform of Agile Management And the Program to Implement It

GBP 36.99
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Write to TV Out of Your Head and onto the Screen

Write to TV Out of Your Head and onto the Screen

In Write to TV (third edition) industry veteran Martie Cook offers practical advice on writing innovative television scripts that will allow you to finally get that big idea out of your head and onto the screen. With this book you’ll learn to craft smart original stories and scripts for a variety of television formats and genres including comedy drama pilots web series and subscription video on demand. This new edition has been updated with expanded coverage on writing for global audiences content creation for streaming services such as Netflix Amazon and Hulu as well as writing the web series podcasts and utilizing free platforms such as YouTube. It also features new chapters on writing for niche markets; breaking into the writers’ room; creating binge-worthy series and how to accompany pilot scripts with a series pitch document. Plus expanded information on creating complex and compelling characters including writing anti-heroes and strong female protagonists and much much more. Including information directly from studio and network executives agents and managers on what they’re looking for in new writers and how to avoid common pitfalls advice from successful creators and showrunners on creating original content that sells and tips from new writers on how to get into a writers room and stay there. This book contains information from more than 20 new interviews access to sample outlines script pages checklists and countless other invaluable resources and is the ideal book for anyone who wants to break into the TV writing industry. | Write to TV Out of Your Head and onto the Screen

GBP 35.99
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Digital and Social Media Marketing A Results-Driven Approach

Digital and Social Media Marketing A Results-Driven Approach

The second edition of Digital and Social Media Marketing is an up-to-date industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide it provides insight into and techniques to enable the creation development and maintenance of a successful digital presence. This highly regarded textbook has been fully revised to bring the content up-to-date with the newest digital technologies. With topics including developing an effective digital presence search engine optimization and measuring brand awareness the new edition also looks at digital ethics General Data Protection Regulation and privacy artificial intelligence and machine learning and voice strategies. New international case studies are explored including Alibaba and Amazon as well as revised practical exercises in each chapter enabling students to see how the concepts underpinning digital and social media marketing support business success. The book’s customisable Digital Business Maturity Model and the Buyer Persona Spring offer organisations a clear road map for understanding their own levels of technology adoption and digital strategy development. This accessible textbook provides a hands-on user-friendly platform to turn skills and knowledge into strategic advantage. It is ideal for advanced undergraduate and postgraduate students of digital marketing and marketing strategy and for practitioners aiming to be at the cutting edge of digital and social media marketing. Alongside electronic resources for each chapter this new edition also includes digital learning materials case studies and exercises available in a supporting online learning environment. The online materials further enhance learners’ experience and support a worldwide learning community. | Digital and Social Media Marketing A Results-Driven Approach

GBP 32.99
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Corporate Strategy (Remastered) I High Performance Strategy and Leadership in a Volatile Disrupted World

Corporate Strategy (Remastered) I High Performance Strategy and Leadership in a Volatile Disrupted World

Since 2000 more than half of the Fortune 500 companies have either gone bankrupt been acquired or are experiencing stagnation or decline as a result of extreme digital and social disruption. In recognition of this dilemma Corporate Strategy (Remastered) was developed and designed to assist even the most experienced strategy practitioner tackle disruption and all aspects of change head on. This is the first book in the series; it provides a prescriptive solution to the way all approaches to strategy should be practiced. It embodies a context we refer to as Third Wave Strategy and its construct a fully integrated Strategic Management Framework. The second volume is a fieldbook; it describes the methods and means to ensure successful implementation. An illustration of Third Wave Strategy in practice is reflected in a description of strategy deployed by the highly successful Amazon corporation. Many of the components of strategy that are included in the framework will already be familiar to the reader while others are very new. Each of the individual components discussed are supported by examples drawn from real-life case studies. The overall value of the book is its representation of a fresh holistic dynamic and systemic approach to strategy in a format that frankly hasn’t existed before. In this book readers are also introduced to many of the soft/human elements of strategy – the primary components that make it work. Examples of topics addressed include open strategy; communities of strategy practice; reframing; sponsive strategic thinking; systemic cognitive strategy practice; organisational learning; and strategic business intelligence. | Corporate Strategy (Remastered) I High Performance Strategy and Leadership in a Volatile Disrupted World

GBP 31.99
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