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The Rise and Fall of the Amazon Rubber Industry An Historical Anthropology

The Rise and Fall of the Amazon Rubber Industry An Historical Anthropology

In this engaging book Stephen Nugent offers an in-depth historical anthropology of a widely recognised feature of the Amazon region examining the dramatic rise and fall of the rubber industry. He considers rubber in the Amazon from the perspective of a long-term extractive industry that linked remote forest tappers to technical innovations central to the industrial transformation of Europe and North America emphasizing the links between the social landscape of Amazonia and the global economy. Through a critical examination focused on the rubber industry Nugent addresses myths that continue to influence perceptions of Amazonia. The book challenges widely held assumptions about the hyper-naturalism of the ‘lost world’ of the Amazon where ‘the challenge of the tropics’ is still to be faced and the ‘frontiers of development’ are still to be settled. It is relevant for students and scholars of anthropology Latin American studies history political ecology geography and development studies. | The Rise and Fall of the Amazon Rubber Industry An Historical Anthropology

GBP 36.99
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Development Banks and Sustainability in the Andean Amazon

Development Banks and Sustainability in the Andean Amazon

This book explores what development banks governments and communities have learned in the last decade of careful negotiation between social and environmental protections in the Andean Amazon and the pressures of a surging infrastructure and development boom. While mega-dams highways and ports are filling up the pipelines of planners the national governments of Andean and Amazon-basin countries and major development banks have enacted ambitious social and environmental protections. The book traces the development of social and environmental protections after years of struggle by affected communities going beyond official policies to discover how these reforms work in practice and ultimately whether they are enough to stem the risks of infrastructure mega-projects. As Chinese public banks play an increasingly important role in the region the book also demonstrates that there is a risk of governments undercutting their own standards. By contrast this book shows that making infrastructure work for everyone involved requires mutually reinforcing networks of support and accountability among communities governments and development banks. This book led by an expert multi-disciplinary international team will be of considerable interest to researchers in the fields of development and development economics geography anthropology and ecology as well as practitioners in development banks and in government regulatory and foreign aid agencies. | Development Banks and Sustainability in the Andean Amazon

GBP 38.99
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Remaking Indigeneity in the Amazon Christianity Colonization and the State

Remaking Indigeneity in the Amazon Christianity Colonization and the State

Drawing on archival and ethnographic work this book analyzes how indigeneity Christianity and state-making became intertwined in the Colombian Amazon throughout the 20th century. At the end of the 19th century the state gave Catholic missionaries tutelage over Indigenous groups and their territories but in the case of the Colombian Amazon this tutelage was challenged by evangelical missionaries that arrived in the region in the 1940s with different ideas of civilization and social change. Indigenous conversion to evangelical Christianity caused frictions with other actors while Indigenous groups perceived conversion as way of leverage with settlers. This book shows how evangelical Christianity shaped new forms of indigeneity that did not coincide entirely with the ideas of civilization or development that Catholic missionaries and the state promoted in the region. Since the 1960s the state adapted development policies and programs to Indigenous realities and practices while Indigenous societies appropriated evangelical Christianity in order to navigate the changes brought on by colonization modernity and state-formation. This study demonstrates that not all projects of civilization were the same in Amazonia nor was missionization of Indigenous groups always subordinate to the state or resource extraction. | Remaking Indigeneity in the Amazon Christianity Colonization and the State

GBP 130.00
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Brazil and Climate Change Beyond the Amazon

Brazil and Climate Change Beyond the Amazon

Climate change is increasingly a part of the human experience. As the problem worsens the cooperative dilemma that the issue carries has become evident: climate change is a complex problem that systematically gets insufficient answers from the international system. This book offers an assessment of Brazil’s role in the global political economy of climate change. The authors Eduardo Viola and Matías Franchini expertly review and answer the most common and widely cited questions on whether and in which way Brazil is aggravating or mitigating the climate crisis including: Is it the benign cooperative environmental power that the Brazilian government claims it is? Why was it possible to dramatically reduce deforestation in the Amazon (2005-2010) and more recently was there a partial reversion? The book provides an accessible—and much needed—introduction to all those studying the challenges of the international system in the Anthropocene. Through a thorough analysis of Brazil in perspective vis a vis other emerging countries this book provides an engaging introduction and up to date assessment of the climate reality of Brazil and a framework to analyze the climate performance of major economies both on emission trajectory and policy profile: the climate commitment approach. Brazil and Climate Change is essential reading for all students of Environmental Studies Latin American Studies International Relations and Comparative Politics. | Brazil and Climate Change Beyond the Amazon

GBP 38.99
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Guardians of the Brazilian Amazon Rainforest: Environmental Organizations and Development

Guardians of the Brazilian Amazon Rainforest: Environmental Organizations and Development

The Amazon region is the focus of intense conflict between conservationists concerned with deforestation and advocates of agro-industrial development. This book focuses on the contributions of environmental organizations to the preservation of Brazilian Amazonia. It reveals how environmental organizations such as Greenpeace Friends of the Earth WWF and others have fought fiercely to stop deforestation in the region. It documents how the history of frontier expansion and environmental struggle in the region is linked to Brazil’s position in an evolving capitalist world-economy. It is shown how Brazil’s effort to become a developed country has led successive Brazilian governments to devise development projects for Amazonia. The author analyses how globalization has led to the expansion of international commodity chains in the region particularly for mineral ores soybeans and beef. He shows how environmental organizations have politicized these commodity chains as weapons of conservation through boycotting certain products while other pro-development groups within Brazil claim that such organizations threaten Brazil's sovereignty over its own resources. | Guardians of the Brazilian Amazon Rainforest: Environmental Organizations and Development

GBP 44.99
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International Dimensions Of The Environmental Crisis

International Dimensions Of The Environmental Crisis

This volume is a collection of seventeen essays offering in-depth and comparative studies of areas faced with environmental crisis. Arranged in five sections that include practical and philosophical problems; Latin America; Europe; Asia and Africa. With focus on the problems faced in the Sahara Desert the Amazon the Punjab and a comparative study of Ethiopia and Nigeria; highlighting the seriousness of certain environmental trends and the action of governments. | International Dimensions Of The Environmental Crisis

GBP 36.99
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Platform Strategy How to Unlock the Power of Communities and Networks to Grow Your Business

Platform Strategy How to Unlock the Power of Communities and Networks to Grow Your Business

During the last decade platform businesses such as Uber Airbnb Amazon and eBay have been taking over the world. In almost every sector traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy Laure Claire Reillier and Benoit Reillier provide a practical guide for students digital entrepreneurs and executives to understand what platforms are how they work and how you can build one successfully. Using their own rocket model and original case studies (including Google Apple Amazon) they explain how designing igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms their regulation and governance as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks a leading advisory firm focused on helping organizations develop and scale innovative business models. | Platform Strategy How to Unlock the Power of Communities and Networks to Grow Your Business

GBP 34.99
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The Business of Media Distribution Monetizing Film TV and Video Content in an Online World

The Business of Media Distribution Monetizing Film TV and Video Content in an Online World

In this updated edition of the industry staple veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film television and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios networks agencies and online leaders including Fox Paramount Lucasfilm Endeavor Tencent MPAA YouTube Amazon and many more; Explores the explosive growth of the Chinese market including box office trends participation in financing Hollywood feature films and the surge in online usage; Illustrates how online streaming leaders like Netflix Amazon Apple YouTube Hulu and Facebook are changing the way TV content is distributed and consumed and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain and explains the risks and impact stemming from changing access points (e. g. stand-alone apps) delivery methods (over-the-top) and consumption patterns (e. g. binge watching); Breaks down historical film windows the economic drivers behind them and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets understand how digital distribution has impacted the ecosystem and glimpse into the future of how film and television content will be financed distributed and watched. An online eResource contains further discussion on topics presented in the book. | The Business of Media Distribution Monetizing Film TV and Video Content in an Online World

GBP 39.99
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The Routledge Handbook of Language Revitalization

The Routledge Handbook of Language Revitalization

The Routledge Handbook of Language Revitalization is the first comprehensive overview of the language revitalization movement from the Arctic to the Amazon and across continents. Featuring 47 contributions from a global range of top scholars in the field the handbook is divided into two parts the first of which expands on language revitalization issues of theory and practice while the second covers regional perspectives in an effort to globalize and decolonize the field. The collection examines critical issues in language revitalization including:language rights language and well-being and language policy;language in educational institutions and in the home;new methodologies and venues for language learning;and the roles of documentation literacies and the internet. The volume also contains chapters on the kinds of language that are less often researched such as the revitalization of music of whistled languages and sign languages and how languages change when they are being revitalized. The Routledge Handbook of Language Revitalization is the ideal resource for graduate students and researchers working in linguistic anthropology and language revitalization and endangerment.

GBP 42.99
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Doing Survey Research A Guide to Quantitative Methods

Doing Survey Research A Guide to Quantitative Methods

Each day we are faced with continuing claims made by media pundits politicians teachers and friends often quoting research. Consider also the numerous comments and posts on Internet blogs Twitter and Facebook that illustrate the confusion between opinion and factual data. How do we learn to interpret the research we hear about and read to distinguish opinions from scientific facts and to use this knowledge to conduct our own studies to answer the questions faced in everyday situations? Understanding the components that go into scientific research and learning how to do research make decisions about which statistics to use and analyze statistical findings are goals for everyone in today's research-oriented world. Questions about the reliability and validity of data from a study or public opinion poll come up routinely and need critical review. This book contributes to achieving these objectives. Doing Survey Research is intended for people who want to learn how to conduct quantitative studies for a project in an undergraduate course a graduate-level thesis or a survey that an employer may want completed. This brief practical textbook prepares beginners to conduct their own survey research and write up the results as well as read and interpret other people's research. It combines survey design with data analysis and interpretation. And it is for those who need to understand and critically interpret survey research found in scholarly journals reports distributed in the workplace and social scientific findings presented online in the media on a blog or in social media postings. Essential new updates to this edition include coverage of Big Data Meta-Analysis and A/B testing methodology—methods used by scholars as well as businesses like Netflix and Amazon. New to this Fourth Edition Each chapter and its exercises feature updated data and illustrations from current academic and popular articles relevant to today’s web-oriented students including studies focused on topics related to social media. Update web site http://doingsurveyresearch. wordpress. com/ New Coverage of Big Data (used by popular web sites like Amazon and Netflix) and the ethical issues which emerge not only about privacy but also how it relates to the methods discussed in this book about sampling probability and research design. New coverage of meta-data and the increasingly popular method in many professional and other settings. | Doing Survey Research A Guide to Quantitative Methods

GBP 66.99
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The Archaeology of Human-Environment Interactions Strategies for Investigating Anthropogenic Landscapes Dynamic Environments and Climate C

The Archaeology of Human-Environment Interactions Strategies for Investigating Anthropogenic Landscapes Dynamic Environments and Climate C

The impacts of climate change on human societies and the roles those societies themselves play in altering their environments appear in headlines more and more as concern over modern global climate change intensifies. Increasingly archaeologists and paleoenvironmental scientists are looking to evidence from the human past to shed light on the processes which link environmental and cultural change. Establishing clear contemporaneity and correlation and then moving beyond correlation to causation remains as much a theoretical task as a methodological one. This book addresses this challenge by exploring new approaches to human-environment dynamics and confronting the key task of constructing arguments that can link the two in concrete and detailed ways. The contributors include researchers working in a wide variety of regions and time periods including Mesoamerica Mongolia East Africa the Amazon Basin and the Island Pacific among others. Using methodological vignettes from their own research the contributors explore diverse approaches to human-environment dynamics illustrating the manifold nature of the subject and suggesting a wide variety of strategies for approaching it. This book will be of interest to researchers and scholars in Archaeology Paleoenvironmental Science Ecology and Geology. | The Archaeology of Human-Environment Interactions Strategies for Investigating Anthropogenic Landscapes Dynamic Environments and Climate C

GBP 38.99
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Understanding the Business of Media Entertainment The Legal and Business Essentials All Filmmakers Should Know

Understanding the Business of Media Entertainment The Legal and Business Essentials All Filmmakers Should Know

This revised edition of Understanding the Business of Media Entertainment is an indispensable guide to the business aspects of the entertainment industry providing the information you need to break in and to succeed. Written in a clear and engaging tone the second edition of this book covers the essential topics in a thorough but reader-friendly manner and includes plenty of real-world examples that bring business and legal concepts to life such as the growing clout of digital companies and the rise of streaming providers like Netflix and Amazon the transformation of independent film development and distribution and changes to the media ownership landscape. Award-winning screenwriter and entertainment attorney Gregory Bernstein gives an insider's look at the filmmaking business from copyright law and government media regulation to development distribution revenue the role of agents managers and unions entertainment contracts and more. Other topics covered include: Hollywood's growth and the current conglomerates that own most of the traditional media. How specific entertainment companies operate including facts about particular studios and employee tasks. How studios develop projects and engage in marketing and distribution. The kinds of revenues studios earn and how they account for these revenues. | Understanding the Business of Media Entertainment The Legal and Business Essentials All Filmmakers Should Know

GBP 42.99
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Loyalty Management From Loyalty Programs to Omnichannel Customer Experiences

Loyalty Management From Loyalty Programs to Omnichannel Customer Experiences

In this insightful new text Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership they present a fresh take on the tools strategies and skills that underpin its key significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research consulting and teaching the authors have compiled a unique research-based practice-oriented text. It will guide marketers business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences. | Loyalty Management From Loyalty Programs to Omnichannel Customer Experiences

GBP 36.99
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The Business of Film A Practical Introduction

The Business of Film A Practical Introduction

This updated third edition introduces readers to the business of film at every stage of the filmmaking lifecycle from planning and production to financing marketing and distribution. Celebrated authors Stephen R. Greenwald and Paula Landry offer a practical hands-on guide to the business aspects of this evolving industry exploring streaming development financing trends regional/global/online distribution shifting business models exhibition multi-platform delivery marketing VR/AR virtual production accounting and more. The book is illustrated throughout with sample financing scenarios and charts/graphics and includes detailed case studies from projects of different budgets and markets. This new and expanded edition has been updated to reflect the new challenges facing the industry due to Covid-19 and how to navigate the new landscape of film financing and distribution. Other updates include coverage of new indie films and distributors virtual production the recent impact of global markets including the biggest streamers like Netflix Apple and Amazon are how they are shaping the future of the business. This is essential reading for students looking for foundational knowledge of the film industry and guidance on how to successfully adapt to constant changes in the entertainment business. Extensive online support material accompanies the book including downloadable forms and templates PowerPoint slides quizzes and test banks and other additional resources. | The Business of Film A Practical Introduction

GBP 39.99
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The New Patriarchs of Digital Capitalism Celebrity Tech Founders and Networks of Power

The New Patriarchs of Digital Capitalism Celebrity Tech Founders and Networks of Power

This book offers an original critique of the billionaire founders of US West Coast tech companies addressing their collective power influence and ideology their group dynamics and the role they play in the wider sociocultural and political formations of digital capitalism. Interrogating not only the founders’ political and economic ambitions but also how their corporations are omnipresent in our everyday lives the authors provide robust evidence that a specific kind of patriarchal power has emerged as digital capitalism’s mode of command. The ‘New Patriarchs’ examined over the course of the book include: Sergey Brin and Larry Page of Google Elon Musk of Tesla Jeff Bezos of Amazon Mark Zuckerberg of Facebook and Peter Thiel. We also include Sheryl Sandberg. The book analyses how these (mostly) men legitimate their rapidly acquired power tying a novel kind of socially awkward but ‘visionary’ masculinity to exotic forms of shareholding. Drawing on a ten million word digital concordance the authors intervene in feminist debates on patriarchy masculinity and postfeminism locating the power of the founders as emanating from a specifically racialised structure of oppression tied to imaginaries of the American frontier the patriarchal household and settler colonialism. This is an important interdisciplinary contribution suitable for researchers and students across Digital Media Media and Communication and Gender and Cultural Studies. | The New Patriarchs of Digital Capitalism Celebrity Tech Founders and Networks of Power

GBP 35.99
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The New Customer Experience Management Why and How the Companies of the Future Address Their Customers' Needs Proactively

The New Customer Experience Management Why and How the Companies of the Future Address Their Customers' Needs Proactively

A comprehensive guide to a burgeoning field this book shows how to design and implement a future-proof post-sales service program focused on proactively addressing customers’ needs in a personalized way. For too long companies have detached from customers after the moment of purchase and done post-sales service in a way that is reactive generic and not scalable. Empowered by the boom in data availability and analytics future-ready companies will offer their customers proactive personalized post-sales service and reap tangible benefits including higher customer satisfaction and retention and less negative word of mouth – leading to increased sales and customer lifetime value. As the stories in this book demonstrate companies like Amazon Adobe Garmin and Liberty Global are leading the way but companies do not have to be global giants to capitalize on the techniques presented in this guide. To excel at customer experience (CX) management companies need to implement the best customer feedback and data collection and management practices develop state-of-the-art analytical models and have the willingness to act. This book’s strong vision and actionable roadmap illustrated with real-life success stories make this a compelling read for CX and customer analytics leaders practitioners and students alike. | The New Customer Experience Management Why and How the Companies of the Future Address Their Customers' Needs Proactively

GBP 29.99
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The Platform of Agile Management And the Program to Implement It

The Platform of Agile Management And the Program to Implement It

Facing the amplitude and the acceleration of changes management must also change and it must become alert adaptable and agile. The children of the Internet the likes of Google Amazon Facebook and Tesla are born agile and they challenge the traditional organizations that have long lost their original agility. The latter may have innovated externally i. e. on the market-oriented part of their organization. Yet internally their mindset their models and their methods have remained tightly trapped in traditional tenets. Confronted with the need for deep changes an increasing number of business-leaders launch change-management programs yet conceived and carried out in traditional ways up to 70% of them result in partial or total failure. Management cannot innovate itself it needs people with the right motivation and with the right mind-set. However stuck in the old system people can only keep working in the old ways and means. Thus the leadership must start by replacing a traditional system with a new and agile one which will unbridle entrepreneurship. The Platform of Agile Management and the Program to Implement It combines 3 principles that help to innovate thinking 3 paradigms to innovate behaviours and 3 practices to innovate and to accelerate actions. The proposed platform is comprehensive connective and congenial. It is implemented with an agile program that combines top down push by the leadership with the bottom up pulled by the people. Then the proposed platform will generate continuous improvements and innovations of the performance drivers. | The Platform of Agile Management And the Program to Implement It

GBP 36.99
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Write to TV Out of Your Head and onto the Screen

Write to TV Out of Your Head and onto the Screen

In Write to TV (third edition) industry veteran Martie Cook offers practical advice on writing innovative television scripts that will allow you to finally get that big idea out of your head and onto the screen. With this book you’ll learn to craft smart original stories and scripts for a variety of television formats and genres including comedy drama pilots web series and subscription video on demand. This new edition has been updated with expanded coverage on writing for global audiences content creation for streaming services such as Netflix Amazon and Hulu as well as writing the web series podcasts and utilizing free platforms such as YouTube. It also features new chapters on writing for niche markets; breaking into the writers’ room; creating binge-worthy series and how to accompany pilot scripts with a series pitch document. Plus expanded information on creating complex and compelling characters including writing anti-heroes and strong female protagonists and much much more. Including information directly from studio and network executives agents and managers on what they’re looking for in new writers and how to avoid common pitfalls advice from successful creators and showrunners on creating original content that sells and tips from new writers on how to get into a writers room and stay there. This book contains information from more than 20 new interviews access to sample outlines script pages checklists and countless other invaluable resources and is the ideal book for anyone who wants to break into the TV writing industry. | Write to TV Out of Your Head and onto the Screen

GBP 35.99
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Biochar for Environmental Management Science Technology and Implementation

Biochar for Environmental Management Science Technology and Implementation

Biochar is the carbon-rich product which occurs when biomass (such as wood manure or crop residues) is heated in a closed container with little or no available air. It can be used to improve agriculture and the environment in several ways and its persistence in soil and nutrient-retention properties make it an ideal soil amendment to increase crop yields. In addition to this biochar sequestration in combination with sustainable biomass production can be carbon-negative and therefore used to actively remove carbon dioxide from the atmosphere with potentially major implications for mitigation of climate change. Biochar production can also be combined with bioenergy production through the use of the gases that are given off in the pyrolysis process. The first edition of this book published in 2009 was the definitive work reviewing the expanding research literature on this topic. Since then the rate of research activity has increased at least ten-fold and biochar products are now commercially available as soil amendments. This second edition includes not only substantially updated chapters but also additional chapters: on environmental risk assessment; on new uses of biochar in composting and potting mixes; a new and controversial field of studying the effects of biochar on soil carbon cycles; on traditional use with very recent discoveries that biochar was used not only in the Amazon but also in Africa and Asia; on changes in water availability and soil water dynamics; and on sustainability and certification. The book therefore continues to represent the most comprehensive compilation of current knowledge on all aspects of biochar. | Biochar for Environmental Management Science Technology and Implementation

GBP 48.99
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Digital and Social Media Marketing A Results-Driven Approach

Digital and Social Media Marketing A Results-Driven Approach

The second edition of Digital and Social Media Marketing is an up-to-date industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide it provides insight into and techniques to enable the creation development and maintenance of a successful digital presence. This highly regarded textbook has been fully revised to bring the content up-to-date with the newest digital technologies. With topics including developing an effective digital presence search engine optimization and measuring brand awareness the new edition also looks at digital ethics General Data Protection Regulation and privacy artificial intelligence and machine learning and voice strategies. New international case studies are explored including Alibaba and Amazon as well as revised practical exercises in each chapter enabling students to see how the concepts underpinning digital and social media marketing support business success. The book’s customisable Digital Business Maturity Model and the Buyer Persona Spring offer organisations a clear road map for understanding their own levels of technology adoption and digital strategy development. This accessible textbook provides a hands-on user-friendly platform to turn skills and knowledge into strategic advantage. It is ideal for advanced undergraduate and postgraduate students of digital marketing and marketing strategy and for practitioners aiming to be at the cutting edge of digital and social media marketing. Alongside electronic resources for each chapter this new edition also includes digital learning materials case studies and exercises available in a supporting online learning environment. The online materials further enhance learners’ experience and support a worldwide learning community. | Digital and Social Media Marketing A Results-Driven Approach

GBP 32.99
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Corporate Strategy (Remastered) I High Performance Strategy and Leadership in a Volatile Disrupted World

Corporate Strategy (Remastered) I High Performance Strategy and Leadership in a Volatile Disrupted World

Since 2000 more than half of the Fortune 500 companies have either gone bankrupt been acquired or are experiencing stagnation or decline as a result of extreme digital and social disruption. In recognition of this dilemma Corporate Strategy (Remastered) was developed and designed to assist even the most experienced strategy practitioner tackle disruption and all aspects of change head on. This is the first book in the series; it provides a prescriptive solution to the way all approaches to strategy should be practiced. It embodies a context we refer to as Third Wave Strategy and its construct a fully integrated Strategic Management Framework. The second volume is a fieldbook; it describes the methods and means to ensure successful implementation. An illustration of Third Wave Strategy in practice is reflected in a description of strategy deployed by the highly successful Amazon corporation. Many of the components of strategy that are included in the framework will already be familiar to the reader while others are very new. Each of the individual components discussed are supported by examples drawn from real-life case studies. The overall value of the book is its representation of a fresh holistic dynamic and systemic approach to strategy in a format that frankly hasn’t existed before. In this book readers are also introduced to many of the soft/human elements of strategy – the primary components that make it work. Examples of topics addressed include open strategy; communities of strategy practice; reframing; sponsive strategic thinking; systemic cognitive strategy practice; organisational learning; and strategic business intelligence. | Corporate Strategy (Remastered) I High Performance Strategy and Leadership in a Volatile Disrupted World

GBP 31.99
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The Culture of AI Everyday Life and the Digital Revolution

The Culture of AI Everyday Life and the Digital Revolution

In this ground-breaking book Cambridge-trained sociologist Anthony Elliott argues that much of what passes for conventional wisdom about artificial intelligence is either ill-considered or plain wrong. The reason? The AI revolution is not so much about cyborgs and super-robots in the future but rather massive changes in the here-and-now of everyday life. In The Culture of AI Elliott explores how intelligent machines advanced robotics accelerating automation big data and the Internet of Everything impact upon day-to-day life and contemporary societies. With remarkable clarity and insight Elliott’s examination of the reordering of everyday life highlights the centrality of AI to everything we do – from receiving Amazon recommendations to requesting Uber and from getting information from virtual personal assistants to talking with chatbots. The rise of intelligent machines transforms the global economy and threatens jobs but equally there are other major challenges to contemporary societies – although these challenges are unfolding in complex and uneven ways across the globe. The Culture of AI explores technological innovations from industrial robots to softbots and from self-driving cars to military drones – and along the way provides detailed treatments of: The history of AI and the advent of the digital universe; automated technology jobs and employment; the self and private life in times of accelerating machine intelligence; AI and new forms of social interaction; automated vehicles and new warfare; and the future of AI. Written by one of the world’s foremost social theorists The Culture of AI is a major contribution to the field and a provocative reflection on one of the most urgent issues of our time. It will be essential reading to those working in a wide variety of disciplines including sociology science and technology studies politics and cultural studies. | The Culture of AI Everyday Life and the Digital Revolution

GBP 36.99
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How to Get a Job in Publishing A Guide to Careers in the Booktrade Magazines and Communications

How to Get a Job in Publishing A Guide to Careers in the Booktrade Magazines and Communications

So you’ve always dreamed of a career in publishing… but you don’t know where to start or how? You’re holding the key in your hands! Using insider information How to Get A Job in Publishing is the newly revised edition of the classic text for you if you are keen to work in publishing or associated industries – or if you are already in publishing and want to go further. Packed with real-life quotes case studies and practical advice from publishing veterans and more recent arrivals the authors differentiate types of publishing and explain how roles and departments work together. They discuss the pros and cons of internships and further study as well as training and lifelong learning working internationally networking and building your personal brand. The book includes vital guidelines for applying for publishing roles including sample CVs and cover letters and a glossary of industry terms to make sure you stand out from the crowd when you apply for jobs. This thoroughly updated edition covers: The post-pandemic publishing world changes and current controversies the rise of e-books Amazon self-publishing and indie publishing The growth in tertiary courses in Publishing Studies and internships – are they really the best way in? How to create your CV and a compelling cover letter that gets you noticed A new chapter addresses equity diversity inclusion and belonging reflecting on the current state of the publishing industry how to evaluate potential employers and how to look after yourself and others at work. Whether you are a new or soon-to-be graduate of Media and Publishing or are just interested in a career in publishing or the creative industries How to Get A Job in Publishing is an essential resource. | How to Get a Job in Publishing A Guide to Careers in the Booktrade Magazines and Communications

GBP 34.99
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Brazil and the Brazilians

Brazil and the Brazilians

First published in 2006. This work introduced Brazil to the English-speaking world when it was first published in 1857 and it is the best early account of the country written in English. Fletcher and Kidder were both missionaries in Brazil K1ader living there between 1837 and 1840 and Fletcher some twenty years later. Although they were not in Brazil at the same time they subsequently collaborated on this book supplementing their direct experiences of the country by interviewing leading citizens and by using material drawn from Documents of the Imperial and provincial archives of Brazil and from Brazilian state papers. The work therefore benefits from two different viewpoints and from a period of observation that covers some thirty years. At the time the book was written most English readers were better acquainted with China and India than with Brazil which in the popular mind as the authors put it was a land of 'mighty rivers and virgin forests palm trees and jaguars anaconaas and alligators diamond-mining revolutions and earthquakes'. Fletcher and Kidder were determined to show another side of Brazil - that of a stable constitutional monarchy and growing nation the descendants of the Portuguese holding_ I the same relative position in South America as the descendants o1 the English in North America. The portrait of Brazil and the Brazilians they present is unexpected and fascinating -an elaborate colonia1 society ruled over by an emperor with a privileged bourgeoisie and fine cities - outposts of European culture surrounded by encroaching jungle. The work is arranged in twenty-six chapters. Fletcher and Kidder begin by recounting the little-known early history of Brazil then go on to describe the culture and customs of the country in great detail covering everything from the government of Brazil the marriage of Christian and heathenism the Brazilian home Brazilian women the nobility and the Emperor's palace to Amazon steamers gold mines slavery and the Indian and African inhabitants whose descendants are among Brazil's present. ­ cosmopolitan population. Accounts of travel within the country will give the authors an opportunity to describe Brazil's distinctive flora and fauna and striking natural features a panoramic treatment complimented by charming line drawings. Tnis volume- was justifiably acclaimed on Publication and it remains essential and enjoyable reading for a11 those interested in Brazil's past present and future.

GBP 35.99
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