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The Rise and Fall of the Amazon Rubber Industry An Historical Anthropology

The Rise and Fall of the Amazon Rubber Industry An Historical Anthropology

In this engaging book Stephen Nugent offers an in-depth historical anthropology of a widely recognised feature of the Amazon region examining the dramatic rise and fall of the rubber industry. He considers rubber in the Amazon from the perspective of a long-term extractive industry that linked remote forest tappers to technical innovations central to the industrial transformation of Europe and North America emphasizing the links between the social landscape of Amazonia and the global economy. Through a critical examination focused on the rubber industry Nugent addresses myths that continue to influence perceptions of Amazonia. The book challenges widely held assumptions about the hyper-naturalism of the ‘lost world’ of the Amazon where ‘the challenge of the tropics’ is still to be faced and the ‘frontiers of development’ are still to be settled. It is relevant for students and scholars of anthropology Latin American studies history political ecology geography and development studies. | The Rise and Fall of the Amazon Rubber Industry An Historical Anthropology

GBP 36.99
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Development Banks and Sustainability in the Andean Amazon

Development Banks and Sustainability in the Andean Amazon

This book explores what development banks governments and communities have learned in the last decade of careful negotiation between social and environmental protections in the Andean Amazon and the pressures of a surging infrastructure and development boom. While mega-dams highways and ports are filling up the pipelines of planners the national governments of Andean and Amazon-basin countries and major development banks have enacted ambitious social and environmental protections. The book traces the development of social and environmental protections after years of struggle by affected communities going beyond official policies to discover how these reforms work in practice and ultimately whether they are enough to stem the risks of infrastructure mega-projects. As Chinese public banks play an increasingly important role in the region the book also demonstrates that there is a risk of governments undercutting their own standards. By contrast this book shows that making infrastructure work for everyone involved requires mutually reinforcing networks of support and accountability among communities governments and development banks. This book led by an expert multi-disciplinary international team will be of considerable interest to researchers in the fields of development and development economics geography anthropology and ecology as well as practitioners in development banks and in government regulatory and foreign aid agencies. | Development Banks and Sustainability in the Andean Amazon

GBP 38.99
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Da A Practical Guide to Russian Grammar

Da A Practical Guide to Russian Grammar

This fully revised second edition of Da! A Practical Guide to Russian Grammar is a concise and contemporary reference grammar and workbook for intermediate-level students. The book contains clear explanations of the core areas of Russian grammar. Each point is illustrated with examples of contemporary language usage showing you how grammar works in practice while at the same time enhancing your vocabulary and cultural knowledge. Every chapter ends with a variety of exercises to test your progress and consolidate your understanding. Now revised with more exercises and enhanced e-resources. Suitable for intermediate-level students Da! A Practical Guide to Russian Grammar is an invaluable resource for both classroom and self-study. | Da A Practical Guide to Russian Grammar

GBP 34.99
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Brazil and Climate Change Beyond the Amazon

Brazil and Climate Change Beyond the Amazon

Climate change is increasingly a part of the human experience. As the problem worsens the cooperative dilemma that the issue carries has become evident: climate change is a complex problem that systematically gets insufficient answers from the international system. This book offers an assessment of Brazil’s role in the global political economy of climate change. The authors Eduardo Viola and Matías Franchini expertly review and answer the most common and widely cited questions on whether and in which way Brazil is aggravating or mitigating the climate crisis including: Is it the benign cooperative environmental power that the Brazilian government claims it is? Why was it possible to dramatically reduce deforestation in the Amazon (2005-2010) and more recently was there a partial reversion? The book provides an accessible—and much needed—introduction to all those studying the challenges of the international system in the Anthropocene. Through a thorough analysis of Brazil in perspective vis a vis other emerging countries this book provides an engaging introduction and up to date assessment of the climate reality of Brazil and a framework to analyze the climate performance of major economies both on emission trajectory and policy profile: the climate commitment approach. Brazil and Climate Change is essential reading for all students of Environmental Studies Latin American Studies International Relations and Comparative Politics. | Brazil and Climate Change Beyond the Amazon

GBP 38.99
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Manual de fonética e fonologia da língua portuguesa

Manual de fonética e fonologia da língua portuguesa

Escrito inteiramente em português o Manual de fonética e fonologia da língua portuguesa é uma obra que abrange todos os aspectos fonéticos e fonológicos desse idioma inclusive as questões de fonética acústica e auditiva fonotática e traços suprassegmentais que a maioria dos livros didáticos não aborda. Neste livro o estudante encontrará uma introdução detalhada e exata mas acessível à fonética e à fonologia da língua portuguesa. Inclui capítulos introdutórios que contextualizam essas disciplinas no campo geral da linguística e salientam o papel dos sons e sua representação na comunicação humana. Principais características: ● Escrito por fonetistas qualificados e versados nas questões atuais da ciência fonética. ● Não é preciso já saber linguística pois o livro expõe todos os termos e conceitos linguísticos necessários. ● Cada capítulo conta com um resumo uma lista de conceitos e termos perguntas de revisão e exercícios de pronúncia relevantes destinados à prática dos conselhos e sugestões específicos do capítulo. ● Os capítulos que abordam a produção física dos sons contêm seções de Dicas Pedagógicas Conselhos Práticos e Exercícios de Pronúncia que ligam a teoria aos aspectos práticos da boa pronúncia. ● Uma característica exclusiva deste livro é a exposição da fonética e fonologia das três principais normas cultas da língua portuguesa: a de São Paulo e do Rio de Janeiro para o português brasileiro (PB) e a de Lisboa para o português europeu (PE). ● Numerosas imagens gráficos e tabelas para ilustrar claramente cada conceito. ● Recursos eletrônicos disponíveis online nos materiais de eResource com a pronúncia dos sons frases e exercícios do livro. O Manual de fonética e fonologia da língua portuguesa é uma introdução abrangente a esses campos escrita de modo a ser clara e acessível aos estudantes de português em nível avançado para ajudá-los a entender como melhorar a própria pronúncia. O livro é excelente também tanto para alunos de pós-graduação como para professores linguistas e profissionais de letras. Written entirely in Portuguese Manual de fonética e fonologia da língua portuguesa presents an accurate yet accessible introduction to Portuguese phonetics and phonology. The book covers all phonetic and phonological aspects of the language including those often missing from other textbooks such as acoustic and auditory phonetics phonotactics and suprasegmentals. The book maintains a careful balance between the theoretical and practical aspects of the topic and is designed to help learners improve their pronunciation through an understanding of the linguistic principles of phonetics and phonology combined with the application of these principles through exercises and practice. Additional pronunciation resources are available online at www. routledge. com/9780367179915. Written in a clear and accessible manner the book is ideal for advanced students of Portuguese with no prior knowledge of linguistics.

GBP 36.99
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The Viola da Gamba

The Viola da Gamba

The viola da gamba was a central instrument in European music from the late 15th century well into the late 18th. In this comprehensive study Bettina Hoffmann offers both an introduction to the instrument - its construction technique and history - for the non-specialist interweaving this information with a wealth of original archival scholarship that experts will relish. The book begins with a description of the instrument and here Hoffmann grapples with the complexity of various names applied to this and related instruments. Following two chapters on the instrument's construction and ancestry the core of the book is given to a historical and geographical survey of the instrument from its origins into the classical period. The book closes with a look at the revival of interest in the 19th and 20th centuries.

GBP 32.99
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Brazil after Bolsonaro The Comeback of Lula da Silva

Brazil after Bolsonaro The Comeback of Lula da Silva

Brazil after Bolsonaro captures and presents the voices of a wide range of stakeholders including academics and journalists in Brazil and abroad to produce the first systematic engagement with Lula’s latest presidency. Providing fair and balanced perspectives on Lula the authors examine the legacy of Lula’s previous presidency; what happened in the interim in the eras of Rousseff Temer and Bolsonaro; and what are the challenges facing a new Lula administration. This book is divided into three main sections (Background to change Context and issues and Foreign policy) and chapters detail the political social and economic dimensions of change in Brazil and its wider repercussions. A fourth section sees Luís Guillermo Solís Rivera President of Costa Rica from 2014 to 2018 offer reflections on Lula from the perspective of a fellow president. Assuming no prior knowledge and written in an accessible style this book is ideal for those seeking to further their understanding of contemporary politics in Brazil and to learn the context and consequences of the transfer of power from Jair Bolsonaro to Luiz Inácio Lula da Silva. | Brazil after Bolsonaro The Comeback of Lula da Silva

GBP 35.99
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Attacks on Linking Revisited A New Look at Bion's Classic Work

Attacks on Linking Revisited A New Look at Bion's Classic Work

This book aims at providing further contributions inspired by Bion's paper Attacks on Linking (1959) by a distinguinshed group of scholars who have focused on different aspects of his propositions. Contributors: Christine Anzieu-Premmereur Rachel B. Blass Ronald Britton Catalina Bronstein Elias Mallet da Rocha Barros Elizabeth Lima da Rocha Barros Antonino Ferro Jay Greenberg Monica Horovitz Clara Nemas Edna O'Shaughnessy Rudi Vermote | Attacks on Linking Revisited A New Look at Bion's Classic Work

GBP 31.99
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International Dimensions Of The Environmental Crisis

International Dimensions Of The Environmental Crisis

This volume is a collection of seventeen essays offering in-depth and comparative studies of areas faced with environmental crisis. Arranged in five sections that include practical and philosophical problems; Latin America; Europe; Asia and Africa. With focus on the problems faced in the Sahara Desert the Amazon the Punjab and a comparative study of Ethiopia and Nigeria; highlighting the seriousness of certain environmental trends and the action of governments. | International Dimensions Of The Environmental Crisis

GBP 36.99
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Platform Strategy How to Unlock the Power of Communities and Networks to Grow Your Business

Platform Strategy How to Unlock the Power of Communities and Networks to Grow Your Business

During the last decade platform businesses such as Uber Airbnb Amazon and eBay have been taking over the world. In almost every sector traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy Laure Claire Reillier and Benoit Reillier provide a practical guide for students digital entrepreneurs and executives to understand what platforms are how they work and how you can build one successfully. Using their own rocket model and original case studies (including Google Apple Amazon) they explain how designing igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms their regulation and governance as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks a leading advisory firm focused on helping organizations develop and scale innovative business models. | Platform Strategy How to Unlock the Power of Communities and Networks to Grow Your Business

GBP 34.99
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The Original Portrayal of Mozart’s Don Giovanni

The Original Portrayal of Mozart’s Don Giovanni

The Original Portrayal of Mozart’s Don Giovanni offers an original reading of Mozart’s and Da Ponte’s opera Don Giovanni using as a lens the portrayal of the title role by its creator the baritone Luigi Bassi (1766–1825). Although Bassi was coached in the role by the composer himself his portrayal has never been studied in depth before and this book presents a large number of new sources (first- and second-hand accounts) which allows us to reconstruct his performance scene by scene. The book confronts Bassi’s portrayal with a study of the opera’s early German reception and performance history demonstrating how Don Giovanni as we know it today was not only created by Mozart Da Ponte and Luigi Bassi but also by the early German adapters translators critics and performers who turned the title character into the arrogant and violent villain we still encounter in most of today’s stage productions. Incorporating discussion of dramaturgical thinking of the late Enlightenment and the difficult moral problems that the opera raises this is an important study for scholars and researchers from opera studies theatre and performance studies music history as well as conductors directors and singers.

GBP 38.99
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The Business of Media Distribution Monetizing Film TV and Video Content in an Online World

The Business of Media Distribution Monetizing Film TV and Video Content in an Online World

In this updated edition of the industry staple veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film television and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios networks agencies and online leaders including Fox Paramount Lucasfilm Endeavor Tencent MPAA YouTube Amazon and many more; Explores the explosive growth of the Chinese market including box office trends participation in financing Hollywood feature films and the surge in online usage; Illustrates how online streaming leaders like Netflix Amazon Apple YouTube Hulu and Facebook are changing the way TV content is distributed and consumed and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain and explains the risks and impact stemming from changing access points (e. g. stand-alone apps) delivery methods (over-the-top) and consumption patterns (e. g. binge watching); Breaks down historical film windows the economic drivers behind them and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets understand how digital distribution has impacted the ecosystem and glimpse into the future of how film and television content will be financed distributed and watched. An online eResource contains further discussion on topics presented in the book. | The Business of Media Distribution Monetizing Film TV and Video Content in an Online World

GBP 39.99
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Mano a Mano: Português para Falantes de Espanhol Volume 1 – Básico

Mano a Mano: Português para Falantes de Espanhol Volume 1 – Básico

Mano a Mano: Português para Falantes de Espanhol vem preencher uma importante lacuna no mercado editorial: a carência de livros didáticos que considerando as necessidades específicas de falantes de espanhol favoreçam um desenvolvimento mais rápido de sua proficiência em português. A coleção reúne uma série de características favoráveis à aprendizagem do português em diferentes contextos (ensino médio universidades cursos livres): Convida o(a) aluno(a) a desenvolver sua proficiência em português ao mesmo tempo que forma uma imagem multifacetada do Brasil em diálogo com suas próprias construções culturais desconstruindo discursos estabilizados e ampliando seus horizontes; Favorece o trnsito por múltiplas práticas de letramento em que circulam diferentes gêneros discursivos oferecendo oportunidades para que o(a) estudante aprimore suas capacidades de linguagem em contextos reais ou próximos a situações autênticas de interação; Sensibiliza o(a) aluno(a) para diferentes variedades da língua portuguesa; Permite ao(à) estudante desenvolver suas capacidades léxico-gramaticais e fonético-fonológicas de maneira reflexiva e contextualizada levando em consideração necessidades específicas de falantes de espanhol; Propõe tarefas semelhantes às encontradas no Certificado de Proficiência em Língua Portuguesa para Estrangeiros (Celpe-Bras) do Ministério da Educação brasileiro; É acompanhado por dois cadernos complementares integrados com explicações detalhadas referentes a recursos léxico-gramaticais e fonético-fonológicos além de uma série de atividades; Disponibiliza online os vídeos e áudios de tarefas de compreensão oral e de atividades de pronúncia. Preparado para o desenvolvimento de um curso de até 60 horas em contexto de imersão ou 90 horas de não-imersão Mano a Mano Volume 1 – Básico permite levar falantes de espanhol (como língua materna ou estrangeira/adicional) que nunca tiveram contato significativo prévio com o português até o início do nível Intermediário do Celpe-Bras do B1 do Quadro Europeu Comum de Referência para as Línguas ou do Intermediário Médio do American Council on the Teaching of Foreign Languages. | Mano a Mano: Português para Falantes de Espanhol Volume 1 – Básico

GBP 42.99
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The Routledge Handbook of Language Revitalization

The Routledge Handbook of Language Revitalization

The Routledge Handbook of Language Revitalization is the first comprehensive overview of the language revitalization movement from the Arctic to the Amazon and across continents. Featuring 47 contributions from a global range of top scholars in the field the handbook is divided into two parts the first of which expands on language revitalization issues of theory and practice while the second covers regional perspectives in an effort to globalize and decolonize the field. The collection examines critical issues in language revitalization including:language rights language and well-being and language policy;language in educational institutions and in the home;new methodologies and venues for language learning;and the roles of documentation literacies and the internet. The volume also contains chapters on the kinds of language that are less often researched such as the revitalization of music of whistled languages and sign languages and how languages change when they are being revitalized. The Routledge Handbook of Language Revitalization is the ideal resource for graduate students and researchers working in linguistic anthropology and language revitalization and endangerment.

GBP 42.99
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The Archaeology of Human-Environment Interactions Strategies for Investigating Anthropogenic Landscapes Dynamic Environments and Climate C

The Archaeology of Human-Environment Interactions Strategies for Investigating Anthropogenic Landscapes Dynamic Environments and Climate C

The impacts of climate change on human societies and the roles those societies themselves play in altering their environments appear in headlines more and more as concern over modern global climate change intensifies. Increasingly archaeologists and paleoenvironmental scientists are looking to evidence from the human past to shed light on the processes which link environmental and cultural change. Establishing clear contemporaneity and correlation and then moving beyond correlation to causation remains as much a theoretical task as a methodological one. This book addresses this challenge by exploring new approaches to human-environment dynamics and confronting the key task of constructing arguments that can link the two in concrete and detailed ways. The contributors include researchers working in a wide variety of regions and time periods including Mesoamerica Mongolia East Africa the Amazon Basin and the Island Pacific among others. Using methodological vignettes from their own research the contributors explore diverse approaches to human-environment dynamics illustrating the manifold nature of the subject and suggesting a wide variety of strategies for approaching it. This book will be of interest to researchers and scholars in Archaeology Paleoenvironmental Science Ecology and Geology. | The Archaeology of Human-Environment Interactions Strategies for Investigating Anthropogenic Landscapes Dynamic Environments and Climate C

GBP 38.99
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Understanding the Business of Media Entertainment The Legal and Business Essentials All Filmmakers Should Know

Understanding the Business of Media Entertainment The Legal and Business Essentials All Filmmakers Should Know

This revised edition of Understanding the Business of Media Entertainment is an indispensable guide to the business aspects of the entertainment industry providing the information you need to break in and to succeed. Written in a clear and engaging tone the second edition of this book covers the essential topics in a thorough but reader-friendly manner and includes plenty of real-world examples that bring business and legal concepts to life such as the growing clout of digital companies and the rise of streaming providers like Netflix and Amazon the transformation of independent film development and distribution and changes to the media ownership landscape. Award-winning screenwriter and entertainment attorney Gregory Bernstein gives an insider's look at the filmmaking business from copyright law and government media regulation to development distribution revenue the role of agents managers and unions entertainment contracts and more. Other topics covered include: Hollywood's growth and the current conglomerates that own most of the traditional media. How specific entertainment companies operate including facts about particular studios and employee tasks. How studios develop projects and engage in marketing and distribution. The kinds of revenues studios earn and how they account for these revenues. | Understanding the Business of Media Entertainment The Legal and Business Essentials All Filmmakers Should Know

GBP 42.99
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Loyalty Management From Loyalty Programs to Omnichannel Customer Experiences

Loyalty Management From Loyalty Programs to Omnichannel Customer Experiences

In this insightful new text Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership they present a fresh take on the tools strategies and skills that underpin its key significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research consulting and teaching the authors have compiled a unique research-based practice-oriented text. It will guide marketers business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences. | Loyalty Management From Loyalty Programs to Omnichannel Customer Experiences

GBP 36.99
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The Business of Film A Practical Introduction

The Business of Film A Practical Introduction

This updated third edition introduces readers to the business of film at every stage of the filmmaking lifecycle from planning and production to financing marketing and distribution. Celebrated authors Stephen R. Greenwald and Paula Landry offer a practical hands-on guide to the business aspects of this evolving industry exploring streaming development financing trends regional/global/online distribution shifting business models exhibition multi-platform delivery marketing VR/AR virtual production accounting and more. The book is illustrated throughout with sample financing scenarios and charts/graphics and includes detailed case studies from projects of different budgets and markets. This new and expanded edition has been updated to reflect the new challenges facing the industry due to Covid-19 and how to navigate the new landscape of film financing and distribution. Other updates include coverage of new indie films and distributors virtual production the recent impact of global markets including the biggest streamers like Netflix Apple and Amazon are how they are shaping the future of the business. This is essential reading for students looking for foundational knowledge of the film industry and guidance on how to successfully adapt to constant changes in the entertainment business. Extensive online support material accompanies the book including downloadable forms and templates PowerPoint slides quizzes and test banks and other additional resources. | The Business of Film A Practical Introduction

GBP 39.99
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The New Patriarchs of Digital Capitalism Celebrity Tech Founders and Networks of Power

The New Patriarchs of Digital Capitalism Celebrity Tech Founders and Networks of Power

This book offers an original critique of the billionaire founders of US West Coast tech companies addressing their collective power influence and ideology their group dynamics and the role they play in the wider sociocultural and political formations of digital capitalism. Interrogating not only the founders’ political and economic ambitions but also how their corporations are omnipresent in our everyday lives the authors provide robust evidence that a specific kind of patriarchal power has emerged as digital capitalism’s mode of command. The ‘New Patriarchs’ examined over the course of the book include: Sergey Brin and Larry Page of Google Elon Musk of Tesla Jeff Bezos of Amazon Mark Zuckerberg of Facebook and Peter Thiel. We also include Sheryl Sandberg. The book analyses how these (mostly) men legitimate their rapidly acquired power tying a novel kind of socially awkward but ‘visionary’ masculinity to exotic forms of shareholding. Drawing on a ten million word digital concordance the authors intervene in feminist debates on patriarchy masculinity and postfeminism locating the power of the founders as emanating from a specifically racialised structure of oppression tied to imaginaries of the American frontier the patriarchal household and settler colonialism. This is an important interdisciplinary contribution suitable for researchers and students across Digital Media Media and Communication and Gender and Cultural Studies. | The New Patriarchs of Digital Capitalism Celebrity Tech Founders and Networks of Power

GBP 35.99
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The New Customer Experience Management Why and How the Companies of the Future Address Their Customers' Needs Proactively

The New Customer Experience Management Why and How the Companies of the Future Address Their Customers' Needs Proactively

A comprehensive guide to a burgeoning field this book shows how to design and implement a future-proof post-sales service program focused on proactively addressing customers’ needs in a personalized way. For too long companies have detached from customers after the moment of purchase and done post-sales service in a way that is reactive generic and not scalable. Empowered by the boom in data availability and analytics future-ready companies will offer their customers proactive personalized post-sales service and reap tangible benefits including higher customer satisfaction and retention and less negative word of mouth – leading to increased sales and customer lifetime value. As the stories in this book demonstrate companies like Amazon Adobe Garmin and Liberty Global are leading the way but companies do not have to be global giants to capitalize on the techniques presented in this guide. To excel at customer experience (CX) management companies need to implement the best customer feedback and data collection and management practices develop state-of-the-art analytical models and have the willingness to act. This book’s strong vision and actionable roadmap illustrated with real-life success stories make this a compelling read for CX and customer analytics leaders practitioners and students alike. | The New Customer Experience Management Why and How the Companies of the Future Address Their Customers' Needs Proactively

GBP 29.99
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The Routledge Companion to Marine and Maritime Worlds 1400-1800

The Routledge Companion to Marine and Maritime Worlds 1400-1800

This book has been nominated for The Mountbatten Award for Best Book in the Maritime Media Awards 2021. The Routledge Companion to Marine and Maritime Worlds 1400‒1800 explores early modern maritime history culture and the current state of the research and approaches taken by experts in the field. Ranging from cartography to poetry and decorative design to naval warfare the book shows how once-traditional and often Euro-chauvinistic depictions of oceanic ‘mastery’ during the early modern period have been replaced by newer global ideas. This comprehensive volume challenges underlying assumptions by balancing its assessment of the consequences and accomplishments of European navigators in the era of Columbus da Gama and Magellan with an awareness of the sophistication and maritime expertise in Asia the Arab world and the Americas. By imparting riveting new stories and global perceptions of maritime history and culture the contributors provide readers with fresh insights concerning early modern entanglements between humans and the vast unpredictable ocean. With maritime studies growing and the ocean’s health in decline this volume is essential reading for academics and students interested in the historicization of the ocean and the ways early modern cultures both conceptualized and utilized seas. | The Routledge Companion to Marine and Maritime Worlds 1400-1800

GBP 42.99
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The Platform of Agile Management And the Program to Implement It

The Platform of Agile Management And the Program to Implement It

Facing the amplitude and the acceleration of changes management must also change and it must become alert adaptable and agile. The children of the Internet the likes of Google Amazon Facebook and Tesla are born agile and they challenge the traditional organizations that have long lost their original agility. The latter may have innovated externally i. e. on the market-oriented part of their organization. Yet internally their mindset their models and their methods have remained tightly trapped in traditional tenets. Confronted with the need for deep changes an increasing number of business-leaders launch change-management programs yet conceived and carried out in traditional ways up to 70% of them result in partial or total failure. Management cannot innovate itself it needs people with the right motivation and with the right mind-set. However stuck in the old system people can only keep working in the old ways and means. Thus the leadership must start by replacing a traditional system with a new and agile one which will unbridle entrepreneurship. The Platform of Agile Management and the Program to Implement It combines 3 principles that help to innovate thinking 3 paradigms to innovate behaviours and 3 practices to innovate and to accelerate actions. The proposed platform is comprehensive connective and congenial. It is implemented with an agile program that combines top down push by the leadership with the bottom up pulled by the people. Then the proposed platform will generate continuous improvements and innovations of the performance drivers. | The Platform of Agile Management And the Program to Implement It

GBP 36.99
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Write to TV Out of Your Head and onto the Screen

Write to TV Out of Your Head and onto the Screen

In Write to TV (third edition) industry veteran Martie Cook offers practical advice on writing innovative television scripts that will allow you to finally get that big idea out of your head and onto the screen. With this book you’ll learn to craft smart original stories and scripts for a variety of television formats and genres including comedy drama pilots web series and subscription video on demand. This new edition has been updated with expanded coverage on writing for global audiences content creation for streaming services such as Netflix Amazon and Hulu as well as writing the web series podcasts and utilizing free platforms such as YouTube. It also features new chapters on writing for niche markets; breaking into the writers’ room; creating binge-worthy series and how to accompany pilot scripts with a series pitch document. Plus expanded information on creating complex and compelling characters including writing anti-heroes and strong female protagonists and much much more. Including information directly from studio and network executives agents and managers on what they’re looking for in new writers and how to avoid common pitfalls advice from successful creators and showrunners on creating original content that sells and tips from new writers on how to get into a writers room and stay there. This book contains information from more than 20 new interviews access to sample outlines script pages checklists and countless other invaluable resources and is the ideal book for anyone who wants to break into the TV writing industry. | Write to TV Out of Your Head and onto the Screen

GBP 35.99
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Digital and Social Media Marketing A Results-Driven Approach

Digital and Social Media Marketing A Results-Driven Approach

The second edition of Digital and Social Media Marketing is an up-to-date industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide it provides insight into and techniques to enable the creation development and maintenance of a successful digital presence. This highly regarded textbook has been fully revised to bring the content up-to-date with the newest digital technologies. With topics including developing an effective digital presence search engine optimization and measuring brand awareness the new edition also looks at digital ethics General Data Protection Regulation and privacy artificial intelligence and machine learning and voice strategies. New international case studies are explored including Alibaba and Amazon as well as revised practical exercises in each chapter enabling students to see how the concepts underpinning digital and social media marketing support business success. The book’s customisable Digital Business Maturity Model and the Buyer Persona Spring offer organisations a clear road map for understanding their own levels of technology adoption and digital strategy development. This accessible textbook provides a hands-on user-friendly platform to turn skills and knowledge into strategic advantage. It is ideal for advanced undergraduate and postgraduate students of digital marketing and marketing strategy and for practitioners aiming to be at the cutting edge of digital and social media marketing. Alongside electronic resources for each chapter this new edition also includes digital learning materials case studies and exercises available in a supporting online learning environment. The online materials further enhance learners’ experience and support a worldwide learning community. | Digital and Social Media Marketing A Results-Driven Approach

GBP 32.99
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Corporate Strategy (Remastered) I High Performance Strategy and Leadership in a Volatile Disrupted World

Corporate Strategy (Remastered) I High Performance Strategy and Leadership in a Volatile Disrupted World

Since 2000 more than half of the Fortune 500 companies have either gone bankrupt been acquired or are experiencing stagnation or decline as a result of extreme digital and social disruption. In recognition of this dilemma Corporate Strategy (Remastered) was developed and designed to assist even the most experienced strategy practitioner tackle disruption and all aspects of change head on. This is the first book in the series; it provides a prescriptive solution to the way all approaches to strategy should be practiced. It embodies a context we refer to as Third Wave Strategy and its construct a fully integrated Strategic Management Framework. The second volume is a fieldbook; it describes the methods and means to ensure successful implementation. An illustration of Third Wave Strategy in practice is reflected in a description of strategy deployed by the highly successful Amazon corporation. Many of the components of strategy that are included in the framework will already be familiar to the reader while others are very new. Each of the individual components discussed are supported by examples drawn from real-life case studies. The overall value of the book is its representation of a fresh holistic dynamic and systemic approach to strategy in a format that frankly hasn’t existed before. In this book readers are also introduced to many of the soft/human elements of strategy – the primary components that make it work. Examples of topics addressed include open strategy; communities of strategy practice; reframing; sponsive strategic thinking; systemic cognitive strategy practice; organisational learning; and strategic business intelligence. | Corporate Strategy (Remastered) I High Performance Strategy and Leadership in a Volatile Disrupted World

GBP 31.99
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