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Hospitality Sales and Promotion

Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth this guide discovers: who is your customer? market segments and groups how can you reach them effectively? the secrets of successful public relations new and traditional technologies; from direct mail to using the Internet to maximum advantage. Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide from companies such as: Whitbread Hilton International Pizza Express and Stakis.

GBP 175.00

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The Politics and Culture of Globalisation India and Australia

We experience the culture of globalisation every time we visit a Tandoori restaurant in Chicago or a Pizza Hut in Hyderabad or as we watch Bollywood films in Australia. Globalisation is a label used for a wide range of political social and cultural phenomena many of which are explored in this volume. The Politics and Culture of Globalisation: India and Australia brings together Indian and Australian experts in the fields of political science international relations philosophy cultural theory and political economy. Its timeliness and unifying theme derive from comparisons between Indian and Australian perspectives and analyses by Australian writers on developments in India. Indian-Australian relations are explored in several chapters. The neo-liberal form of globalisation is a key focus of critique in this volume. Several chapters examine the search for alternative forms of governance as the nation-state undergoes profound change due to global interconnectedness. | The Politics and Culture of Globalisation India and Australia

GBP 130.00

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Medical Anthropology in Europe Shaping the Field

This collection brings together three generations of medical anthropologists working at European universities to reflect on past current and future directions of the field. Medical anthropology emerged on an international playing ground and while other recently compiled anthologies emphasize North American developments this volume highlights substantial ethnographic and theoretical studies undertaken in Europe. The first four chapters trace the beginnings of medical anthropology back into the two formative decades between the 1950s-1970s in Italy German-speaking Europe the Netherlands France and the UK supported by four brief vignettes on current developments. Three core themes that emerged within this field in Europe – the practice of care the body politic and psycho-sensorial dimensions of healing – are first presented in synopsis and then separately discussed by three leading medical anthropologists Susan Whyte Giovanni Pizza and René Devisch complemented by the work of three early career researchers. The chapters aim to highlight how very diverse (and sometimes overlooked) European developments within this rapidly growing field have been and continue to be. This book will spur reflection on medical anthropology’s potential for future scholarship and practice by students and established scholars alike. This book was originally published as a special issue of Anthropology and Medicine. | Medical Anthropology in Europe Shaping the Field

GBP 36.99

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Strategies for Growing and Enhancing University-Level Japanese Programs

Strategies for Growing and Enhancing University-Level Japanese Programs offers foreign language program managers and directors as well as teachers of less commonly taught languages the insights and proven practical actions they can take to enhance and grow their language programs. Using the Japanese program at UNC Charlotte as the primary case study author Fumie Kato provides step-by-step instructions on how she grew the Japanese program there from 133 students per semester in 2002 to 515 students per semester in 2017; from a program with just one full-time professor and one part-time faculty member to a faculty of seven full-time and three part-time members. While Japanese is the example used in the book the principles can be applied by anyone managing foreign language/less commonly taught language programs who wishes to expand their program and raise their students’ success rates. The book is therefore of interest to instructors coordinators and directors of foreign language education programs throughout the world.

GBP 31.99

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Current Controversies in Values and Science

Current Controversies in Values and Science asks ten philosophers to debate five questions (two philosophers per debate) that are driving contemporary work in this important area of philosophy of science. The book is perfect for the advanced student building up her knowledge of the foundations of the field while also engaging its most cutting-edge questions. Introductions and annotated bibliographies for each debate preliminary descriptions of each chapter study questions and a supplemental guide to further controversies involving values in science help provide clearer and richer snapshots of active controversies for all readers. | Current Controversies in Values and Science

GBP 39.99

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The Italian Urban System Towards European Integration

First published in 1999 this volume situates the Italian urban system within a European context examining the best approach to integration. Connections between urban development territorial cohesion and the European urban system have been clearly identified by Europe 2000 (1991) and identified as primary instruments for achieving social and economic cohesion and competitiveness as per the Treaty of Maastricht and the White Paper Growth Competitiveness Employment (1993). This book aids this endeavour through featuring contributions on cities as nodes of transport networks economic change the demographic transition the local milieu regional cohesion and global networks and how the system can integrate into European urban networks. | The Italian Urban System Towards European Integration

GBP 31.99

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The Science of Higher Education State Higher Education Policy and the Laws of Scale

Perennial conclusions from state-by-state funding-per-student analyses of underfunding and weak state commitment have become so common that they have diluted the potency of the argument to state policymakers for more higher education funding. In addition there has been little in the way of testing or questioning the assumptions embedded in traditional funding per student analysis and its accompanying conclusions. As state legislators balance the competing needs of education health transportation and public safety budgets they increasingly ask what return on investment (ROI) they get for the funding they provide including from higher education. The ROI language while potentially unsettling for its corporate-like and neoliberal connotation will persist into the foreseeable future. We must ask questions both of adequacy (How much funding should the states provide?) and benefit (What benefits do states receive for the higher education funding they provide?). The focus on traditional funding per student analysis has remained static for over forty years indicating the need for new ideas and methods to probe questions of adequacy and benefit. The Science of Higher Education is an introduction to a new paradigm that explores state higher education funding enrollment completion and supply (the number and type of institutions in a state) through the lens of what are commonly known as power laws. Power laws explain patterns in biological systems and characteristics of cities. Like cities state higher education systems are complex adaptive systems so it is little surprise that power laws also explain funding enrollment completion and supply. The scale relationships uncovered in the Science of Higher Education suggest the potential benefits state policymakers could derive by emphasizing enrollment completion or capacity policies based on economies of scale marginal benefits and the return state’s get on enrollment and completion for the funding they provide. The various features of state higher education systems that conform to scale patterns do not alone provide definitive answers for appropriate funding levels however. As this book addresses policymakers need to take into account the macro forces from demography to geography and the economy that situate the system as well the interactions between government and market actors that are at the core of every state higher education system and influence the outcomes it achieves. | The Science of Higher Education State Higher Education Policy and the Laws of Scale

GBP 31.99

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Families

In 'Families' Jane Howard informally visits many dozens of families and tries to discover what makes the best ones work so well. Families are not dying she finds although they are evolving in various ways. From the tightest-knit nuclear family or extended clan to the most fragile new commune the family in one guise or another remains everybody's most basic hold on reality. We may run away from our families as many do but no sooner do we escape than we find another one often very much like it. Sympathetically with immense thrust she crosses the continent to discover families' myths jokes and rituals. She leafs through their scrapbooks sits on their porches and takes part when she can in their feasts and celebrations. She talks to a father of eighteen several double first cousins stepchildren multiple godmothers an honorary relative of an Indian tribe and a nine-year-old boy who has no family but his mother. She sits with a matriarch on the front stoop of a ghetto house goes camping with a family in Mexico has Thanksgiving with another in Iowa and orders pizza with a Greek clan in Massachusetts. Howard reports on visits to conventional Southern and Jewish households and to innovative ones whose members lacking a common history plan on building common futures as if water were after all as thick as blood. She examines the notion that there are ways and ways of achieving kinship of which birth and marriage are only the most obvious. Millions of clans and families all over the United States continue to celebrate quarrel disband reunite and endure. Jane Howard makes us realize how our lives are interwoven both with the families we are born into and with those we invent as we go through life. 'Families' is compassionate provocative and profound. The paperback edition of this important work will be essential reading for all those with an interest in the study of familial bonds particularly sociologists anthropologists and psychologists.

GBP 110.00

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The Economics of Water and Waste in Three African Capitals

First published in 1997 this volume examines the urban environments of Accra (Ghana) Harare (Zimbabwe) and Gaborone (Botswana). Each was effectively the capital city of a former British colony and hence inherited a concern for public health. Each has made a serious and largely successful effort to provide the public goods necessary for the well-being of their urban population. Each is well above the average for all of Sub-Saharan Africa (SSA) in these respects. However the GDP per capita varies significantly between these three countries. Differences in standard of living are similarly evident. The authors focus intensively on public policies that determine who gets what how they get it and what price they pay. | The Economics of Water and Waste in Three African Capitals

GBP 31.99

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Critical Perspectives on Rural Change

This series originally published between 1990 and 1994 arose out of the increasing need for the international debate and dissemination of on-going empirical and theoretical research associated with rural areas in advanced societies. Rural areas then as now their residents and agencies are facing rapid social economic and political change. Local national and international political forces have direct influence upon rural areas not only for those concerned with agriculture but also regarding rural development initiatives overall economic and social policy and regional and fiscal arrangements. The volumes are designed to appeal to a wide audience associated with international comparative research. They provide reviews of research available at the original time of publication taking as their focus one major theme per volume. | Critical Perspectives on Rural Change

GBP 430.00

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Seamanship Techniques Shipboard and Marine Operations

Ideal for Merchant Navy Officers from Cadet rank to Master Mariner the fifth edition of this highly respected book is in full colour and has been updated to include more information on topics as diverse as electronic navigation and AIS technology whilst still including essential information on subjects such as safety at sea rescue operations watchkeeping duties and pollution control. It covers international standards and works well on courses throughout the world. Seamanship Techniques is written for serving mariners and nautical students from cadet to master level studying for professional marine qualifications under the International Maritime Organization as per STCW requirements. Used by training establishments around the world this best seller is the only reference to both shipboard practice and ship operations that seafarers will need. | Seamanship Techniques Shipboard and Marine Operations

GBP 130.00

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Stock Index Futures

The global value of trading in index futures is about $20 trillion per year and rising and for many countries the value traded is similar to that traded on their stock markets. This book describes how index futures markets work and clearly summarises the substantial body of international empirical evidence relating to these markets. Using the concepts and tools of finance the book also provides a comprehensive description of the economic forces that underlie trading in index futures. Stock Index Futures 3/e contains many teaching and learning aids including numerous examples a glossary essay questions comprehensive references and a detailed subject index. Written primarily for advanced undergraduate and postgraduate students this text will also be useful to researchers and market participants who want to gain a better understanding of these markets.

GBP 11.99

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Female Entrepreneurs The Secrets of Their Success

The comparative numbers between male- and female-led start-ups are stark. Ninety-one per cent of venture capital money continues to fund businesses founded solely by men with only one per cent of venture capital money invested in businesses founded solely by women. Yet being a female entrepreneur is not the preserve of Wonder Woman. It’s for every woman who wants to make it happen. Female Entrepreneurs: The Secrets of Their Success encourages every woman who has dreamt of being an entrepreneur but hasn’t yet taken the leap to take the first steps towards realising her dreams – as well as encouraging every woman who has not yet thought about running her own business to consider it. Additionally it encourages governments and the corporate world to recognise and embrace the huge value that female entrepreneurs bring to society and the economy. John Smythe and Ruth Saunders reveal the secrets of the success of fifty-two female entrepreneurs. They outline wisdom and insights to inspire budding entrepreneurs to take the leap and offer practical advice on what to think about when setting your business up for success as well as when considering whether to scale. They also provide top tips on how to play to women’s inherent strengths and avoid the weaknesses women face – as well as how to stay sane and enjoy the journey. This practical unique guide provides the encouragement support and motivation any aspiring female entrepreneur could need to make those first steps towards the realisation of their ambitions. John Smythe and Ruth Saunders are both entrepreneurs themselves and regularly advise start-ups on how to launch and scale up for growth. | Female Entrepreneurs The Secrets of Their Success

GBP 21.99

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Valuing Health in Practice Priorities QALYs and Choice

This title was first published in 2002. Most of those working in health services are aware of scarcity and the need for choice and many also know that health sector choices in the future may be made on a cost per quality-adjusted-life-year (QALY) basis. This volume explains health service choice focusing in particular on the QALY success story and the merits and drawbacks of this measure are explained. On the basis of some of the problems identified a new QALY-based approach to resource allocation is developed and other methods of priority setting are explained ranging from heart surgery to Alzheimer's Disease. The author explains the problems of health sector choice from first principles in an approach that should be particularly useful to healthcare professionals pharmaceutical industry managers and students of economics. | Valuing Health in Practice Priorities QALYs and Choice

GBP 29.99

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Supreme Decisions Combined Volume Great Constitutional Cases and Their Impact

Supreme Decisions: Great Constitutional Cases and Their Impact Volumes 1 and 2 covers twenty-four Supreme Court cases (twelve per volume) that have shaped American constitutional law. Interpretive chapters shed light on the nuances of each case the individuals involved and the social political and cultural context at that particular moment in history. Discussing cases from nearly every decade in a two-hundred-year span Melvin I. Urofsky expounds on the political climate of the United States from the country's infancy through the new millennium. Featuring Marbury v. Madison Dred Scott v. Sandford Miranda v. Arizona Brown v. Board of Education and many more this text covers foundational rulings and more recent decisions. Written with students in mind Melvin I. Urofsky's voice offers compelling and fascinating accounts of American legal milestones. | Supreme Decisions Combined Volume Great Constitutional Cases and Their Impact

GBP 130.00

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Supreme Decisions Volume 2 Great Constitutional Cases and Their Impact Volume Two: Since 1896

Supreme Decisions: Great Constitutional Cases and Their Impact covers twenty-four Supreme Court cases (twelve per volume) that have shaped American constitutional law. Interpretive chapters shed light on the nuances of each case the individuals involved and the social political and cultural context at that particular moment in history. Discussing cases from nearly every decade in a two-hundred-year span Melvin I. Urofsky expounds on the political climate of the United States from the country's infancy through the new millennium. Featuring Marbury v. Madison Dred Scott v. Sandford Miranda v. Arizona Brown v. Board of Education and many more this text covers foundational rulings and more recent decisions. Written with students in mind Melvin I. Urofsky's voice offers compelling and fascinating accounts of American legal milestones. | Supreme Decisions Volume 2 Great Constitutional Cases and Their Impact Volume Two: Since 1896

GBP 130.00

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Human Factors and Aerospace Safety An International Journal: Volume 1

This title was first published in 2001. There have been significant advances in the engineering design and production standards of the hardware and electronics in commercial aircraft. It is now uncommon for the principal (or sole) cause of an aircraft accident to be a component failure. Human error is now implicated in up to 80 per cent of all civil and military aviation accidents. The human being is now arguably the least reliable component left in the system. This basic premise forms the basis for this international journal. The journal focuses specifically on the human element in the aerospace system and its role in either causing accidents or incidents or in promoting safety. The journal solicits contributions from both academic researchers and practitioners from industry. Human factors and safety are applied sciences and this is reflected in the tone and composition of the papers in the journal. | Human Factors and Aerospace Safety An International Journal: Volume 1

GBP 21.99

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Revival: Organisational Prosecutions (2001)

This title was first published in 2001. The central theme of this book is the activity of the multifarious agencies local and central government departments private companies and organizations which act as prosecutors in the branch of the criminal justice system which deals with 95 per cent of all offences: the magistrates' court. There are over 30 prosecuting organizations (21 are featured in this text) which act regularly in over 400 courthouses in England and Wales. This activity involving many people and a large amount of resources accounts for approximately one fifth of all activity in the criminal courts and yet almost no research has been conducted in this area. Based on a year's extensive study of all of the organization prosecutions brought before three magistrates' courts in different regions the text analyzes a number of important issues including the different approaches taken by the different organizations their conviction rates and the type of sentencing used for different sorts of cases. | Revival: Organisational Prosecutions (2001)

GBP 21.99

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Human Factors and Aerospace Safety An International Journal: Volume 1

This title was first published in 2001. There have been significant advances in the engineering design and production standards of the hardware and electronics in commercial aircraft. It is now uncommon for the principal (or sole) cause of an aircraft accident to be a component failure. Human error is now implicated in up to 80 per cent of all civil and military aviation accidents. The human being is now arguably the least reliable component left in the system. This basic premise forms the basis for this international journal. The journal focuses specifically on the human element in the aerospace system and its role in either causing accidents or incidents or in promoting safety. The journal solicits contributions from both academic researchers and practitioners from industry. Human factors and safety are applied sciences and this is reflected in the tone and composition of the papers in the journal. | Human Factors and Aerospace Safety An International Journal: Volume 1

GBP 64.99

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Using Mentor Texts to Teach 6 + 1 Writing Traits Mini Lessons for K-8 Teachers

In this book you’ll find a wealth of mini lessons designed to improve the quality of students’ writing. Each lesson uses a key mentor text and spotlights one of the 6 + 1 Writing Traits to allow students to focus on the essential aspects of good writing – content organization word choice voice sentence fluency conventions and presentation. Inviting and practical the lessons are concise and follow a consistent model for easy implementation. With seven lessons per chapter each includes step-by-step guidance open-ended prompts and suggestions for additional suitable mentor texts. The chapters are organized by genre – including fiction informational texts and poetry – and feature graphic novels and graphic informational mentor texts to inspire and engage students. Aligned with the Common Core State Standards this resource is essential for any K-8 or pre-service teacher who wants to instill in their students the skills to become independent confident writers. | Using Mentor Texts to Teach 6 + 1 Writing Traits Mini Lessons for K-8 Teachers

GBP 26.99

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China's Grain Economy The Challenge of Feeding More Than a Billion

This book was originally pubished in 2000. China is the largest developing country in the world and is still heavily based on agriculture. Currently about 70 per cent of China's total of more than one bilion people live in rural areas and about half of the total national labour force is involved in agricultural activities. It is clear that agriculture is the foundation for the development of the Chinese national economy. Within agriculture the grain economy is the most important sector: indeed it has been recognised as a treasure in managing the country by all past Chinese dynasties. Ensuring enough grain supply to meet the demands of such a huge population seems to be a long-term goal for the Chinese government and this book explores whether China will be able to produce enough grain to keep pace with its population increases. | China's Grain Economy The Challenge of Feeding More Than a Billion

GBP 21.99

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Women in Agriculture Breaking the Grass Ceiling

The lives of women in rural India cannot be visualized without agriculture and allied activities. As per census 2011 figures four out of five women workers in rural India work as agriculture workers as owner cultivators or as wage workers. This research monograph is about women farmers—women who are engaged primarily in the cultivation of vegetables and fruits and predominantly belong to small and marginal land holdings households. It is the outcome of a baseline survey done in the year 2010-11 in three districts of Uttar Pradesh as part of an action intervention project. Based on the survey findings it discusses the structural and other factors that promote and perpetuate gender inequality and prevent women from realizing their full potential as farmers; presents the struggles positive experiences and practices; explores possible interventions at different levels for different stakeholders; and suggests a framework keeping the women's agency/empowerment at center stage while simultaneously enhancing their wellbeing. | Women in Agriculture Breaking the Grass Ceiling

GBP 130.00

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China's Rural Market Development in the Reform Era

The rural market in China is not only the venue where 60 per cent of the country's 1. 3 billion inhabitants buy their daily necessities and sell agricultural products but also a key area of conflict between government control and liberalization policies. Previous research on the topic has adopted a purely economic perspective focusing on macro issues such as price control and grain procurement. This book focuses instead on peasants - the major participants in rural marketing activities. Illustrated by two comparative case studies with a diverse level of development from the Pearl River Delta - one of the most prosperous regions in coastal China - this book investigates the market hierarchy its change of functions and the interactions between peasants and market outlets. In doing so it shows how China's rural market district has changed since the Reform and how these changes affect the marketing activities of peasants. | China's Rural Market Development in the Reform Era

GBP 38.99

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Anti-Corruption in International Development

Corruption is linked to a wide range of developmental issues including undermining democratic institutions slowing economic development and contributing to government instability poverty and inequality. It is estimated that corruption costs more than 5 per cent of global GDP and that more than one trillion US dollars are paid in bribes each year. This book unpacks the concept of corruption its political and ethical influences its measurement commitments to combat corruption and ways that this is being attempted. Building on the research on the nature causes and consequences of corruption this book analyses international anti-corruption interventions in particular. It discusses approaches to focus efforts to tackle corruption in developing countries on where they are most likely to be successful. The efforts of the UK are considered as a detailed case study with comparisons brought in as necessary from other countries’ and multilateral institutions’ anti-corruption efforts. Bridging a range of disciplines Anti-Corruption in International Development will be of interest to students and scholars of international development public administration management international relations politics and criminal justice.

GBP 39.99

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Professional Writing Guide Writing well and knowing why

The Professional Writing Guide is for people who wish to improve the quality of their documents and the efficiency of their writing. Busy executives and other writers in organisations who may spend between 30 and 80 per cent of their working time writing will find it invaluable because it clearly outlines the principles that underlie effective documents. This book will enable executives to write confidently competently and persuasively. High quality output is crucial to a company's image and to a professional's own career advancement. Errors in a document can prove expensive. The Professional Writing Guide is an indispensable and accessible reference tool as well as a comprehensive style manual for writers who wish to avoid those expensive mistakes and make a positive impression. Written by two long-term professional writing educators with extensive experience of consulting to Australian business and industry this lively and highly practical book features workable reliable and powerful strategies that can be used to systematically eliminate the writing problems of organisational writers. | Professional Writing Guide Writing well and knowing why

GBP 130.00

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Brand

Merchant

Price (EUR)

Hospitality Sales and Promotion

The Politics and Culture of Globalisation India and Australia

Medical Anthropology in Europe Shaping the Field

Strategies for Growing and Enhancing University-Level Japanese Programs

Current Controversies in Values and Science

The Italian Urban System Towards European Integration

The Science of Higher Education State Higher Education Policy and the Laws of Scale

Families

The Economics of Water and Waste in Three African Capitals

Critical Perspectives on Rural Change

Seamanship Techniques Shipboard and Marine Operations

Stock Index Futures

Female Entrepreneurs The Secrets of Their Success

Valuing Health in Practice Priorities QALYs and Choice

Supreme Decisions Combined Volume Great Constitutional Cases and Their Impact

Supreme Decisions Volume 2 Great Constitutional Cases and Their Impact Volume Two: Since 1896

Human Factors and Aerospace Safety An International Journal: Volume 1

Revival: Organisational Prosecutions (2001)

Human Factors and Aerospace Safety An International Journal: Volume 1

Using Mentor Texts to Teach 6 + 1 Writing Traits Mini Lessons for K-8 Teachers

China's Grain Economy The Challenge of Feeding More Than a Billion

Women in Agriculture Breaking the Grass Ceiling

China's Rural Market Development in the Reform Era

Anti-Corruption in International Development

Professional Writing Guide Writing well and knowing why