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Tourism Marketing A Strategic Approach

Agricultural Drones A Peaceful Pursuit

Agricultural Drones A Peaceful Pursuit

Agricultural drones are expected to revolutionize the way we conduct agronomic procedures and maintain natural vegetation on earth. This book explores the increasing importance of the role of aerial robots in managing agricultural farms and natural resources. Agricultural Drones: A Peaceful Pursuit provides a wealth of information on drone usage in agriculture. The book discusses the advanced sensors and imaging capabilities of drones that give farmers new ways to increase yields and reduce crop damage. An introductory chapter provides historical data with details about various models of drones as well as the most recent and popular agricultural drones in usage. The book goes onto look at such topics as the use of drones for soil fertility production agronomy irrigation weed control pest and disease control grain yield forecasting and economic advantages from drone use. This timely and useful volume will be a valuable resource for faculty agricultural extension officers and farmers and farm consultancy agencies. This book would also serve as an excellent textbook for students in agriculture engineering geography etc. Key features:• outlines the advantages of using drones in agriculture such as for the management of soil fertility the study of natural resources and vegetation the maintenance of adequate irrigation and the control of weeds and pests• covers the economic advantages of using drones in agriculture• examines the regulatory aspects of agricultural drones• provides actual examples of drone usage in agriculture | Agricultural Drones A Peaceful Pursuit

GBP 82.99
1

Marketing Analytics A Machine Learning Approach

Marketing Analytics A Machine Learning Approach

With businesses becoming ever more competitive marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume Marketing Analytics: A Machine Learning Approach enlightens readers on the application of analytics in marketing and the process of analytics providing a foundation on the concepts and algorithms of machine learning and statistics. The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow giving them to tools to make better business decisions. This volume gives a comprehensive overview of marketing analytics incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics including segmentation and targeting analysis statistics for marketing marketing metrics consumer buying behavior neuromarketing techniques for consumer analytics new product development forecasting sales and price web and social media analytics and much more. This well-organized and straight-forward volume will be valuable for marketers managers decision makers and research scholars and faculty in business marketing and information technology and would also be suitable for classroom use. | Marketing Analytics A Machine Learning Approach

GBP 124.00
1

Solid-State Chemistry A Modern Approach

Solid-State Chemistry A Modern Approach

Solid-state reactions have been growing in importance in the preparation of solids crystal growth and single crystals of elements. In this new volume the author discusses in depth recent advances in solid-state chemistry the latest techniques of characterization of solids and several new dimensions of solid-state problems. Solid-state reactions their kinetics phase transitions and magnetic properties are discussed in detail along with electrical properties semiconductors metals and insulators with examples and explanations. Dielectric piezoelectric and ferroelectric properties of solids have been considered as well. Different theories of catalysis and adsorption isotherms are covered and the author includes several experimental findings as well. And of course preparation of new solids by taking advantage of recent experimental techniques have also been included in this volume. This volume provides a complete description of solid-state reactions electrical conductivity characterization of solids organic solids and intercalation between layers of solids. The band theories of metals semiconductors and insulators are covered. In characterization of solids TGA DTA DSC FTIR and PXRD techniques have been described. Preparation and properties of organic solids are also explained. Dielectric properties photovoltaic effects piezo electricity ferroelectricity and antiferroelectricity have been dealt with giving relatable examples. A number of excitation energy levels giving rise to luminescence and photoluminescence have been explained under the topic optical processes. Diamagnetic paramagnetic and ferromagnetic behaviors of solids are also explained. | Solid-State Chemistry A Modern Approach

GBP 116.00
1

Microwave-Assisted Organic Synthesis A Green Chemical Approach

Materials Chemistry A Multidisciplinary Approach to Innovative Methods

Physiology of Molluscs A Collection of Selected Reviews Volume 2

Mobile Wireless and Sensor Networks A Clustering Algorithm for Energy Efficiency and Safety

Mobile Wireless and Sensor Networks A Clustering Algorithm for Energy Efficiency and Safety

Wireless networking covers a variety of topics involving many challenges. The main concern of clustering approaches for mobile wireless sensor networks (WSNs) is to prolong the battery life of the individual sensors and the network lifetime. For a successful clustering approach the need of a powerful mechanism to safely elect a cluster head remains a challenging task in many research works that take into account the mobility of the network. In Mobile Wireless and Sensor Networks: A Clustering Algorithm for Energy Efficiency and Safety the authors use an approach based on computing of the weight of each node in the network as the proposed technique to deal with this problem. They present a virtual laboratory platform (VLP) of baptized mercury allowing students and researchers to make practical work (PW) on different aspects of mobile wireless sensor networks. The authors’ choice of WSNs is motivated mainly by the use of real experiments needed in most college courses on WSNs. These usual experiments however require an expensive investment and many nodes in the classroom. The platform presented here aims at showing the feasibility the flexibility and the reduced cost using the authors’ approach. The authors demonstrate the performance of the proposed algorithms that contribute to the familiarization of the learners in the field of WSNs. The book will be a valuable resource for students in networking studies as well as for faculty and researchers in this area. | Mobile Wireless and Sensor Networks A Clustering Algorithm for Energy Efficiency and Safety

GBP 82.99
1

Economic Growth and Demographic Transition in Third World Nations A Chaos and Complexity Theory Perspective

Strategic Management for the Hospitality and Tourism Industry Developing a Competitive Advantage

Strategic Management for the Hospitality and Tourism Industry Developing a Competitive Advantage

This vital volume clearly explains cutting-edge theories and views on strategic management in applied management fundamentals in the hospitality and tourism industry. The author discusses the latest in strategic thinking and provides information on implementing models within specific contexts such as culture and profit and nonprofit organizations. He also looks at the political economic social and technological changes that significantly affect tourism and hospitality. The volume is distinguished by its thoughtful analysis and review of related hospitality case studies and the management approaches employed and sheds light on ever-the emerging management and operation issues in the tourism and hospitality sector. The book employs an abundance of case studies that illustrate the concepts and models discussed with examples from such heavyweights in the industry as Disney and Euro Disney Aer Lingus British Airways Four Seasons Holiday Inn Marriot Sofitel Starwood Hotels and more. Key features of the book include: Cutting-edge approach: Applies advanced and recent strategic management views to the tourism and hospitality field. Critical treatment: Provides critical discussions about whether and how strategic models/theories can be applied in the hospitality and tourism field. Sensitive to specific contexts: As the tourism and hospitality industry has become one of the largest industries worldwide discusses how strategic management concepts can be applied in different cultures and profit and nonprofit tourism organizations. Extensive case studies: Provides supporting case studies related to the strategy content context and process from international industries such as Aer Lingus Accor Marriott and Ryanair. Organization of the book: Each of the chapters within the case study sections employs a thorough pedagogic structure consisting of a concise introduction examples and case analysis discussion points exercises and further reading. This book is designed to provoke thought and debate about strategic management and myriad other issues. It will be valuable for students academics universities offering hospitality and tourism and hospitality and tourism professionals. | Strategic Management for the Hospitality and Tourism Industry Developing a Competitive Advantage

GBP 124.00
1

Design and Construction of Laboratory Gas Pipelines A Practical Reference for Engineers and Professionals

Design and Construction of Laboratory Gas Pipelines A Practical Reference for Engineers and Professionals

This new volume Design and Construction of Laboratory Gas Pipelines: A Practical Reference for Engineers and Professionals focuses on design and installation of laboratory gas pipelines. It instructs design engineers laboratory managers and installation technicians on how to source the information and specifications they require for the design and installation of laboratory gas systems suitable for their intended use. The current use of specifications predominantly taken from medical gas standards for this type of work is not always suitable; these standards are for use with medical grade gases that have a purity level of 99. 5%. The purity levels required in laboratories however start at 99. 9% for general industrial use through to 99. 9995% (Ultra High Purity (UHP)) and higher. Regular medical gas standards are also unsuitable for use with the oxidizing flammable and in some instances toxic gases that are regularly encountered in laboratories. As need for gas purity increases the methodology used to design a piping system must vary to meet those parameters and this reference provides the necessary information and resources. There are no comprehensive single sources of technical references currently available in this market states the author and the generally supplied specifications provided to the construction industry are usually generic and not specifically targeted for the gases in use. The results provide extremely poor quality designs and in some instances unusable systems. With over 40 years of specialization in the industry from project management to systems design testing and commissioning of projects with values in excess of $15 million the author comprehensively fills that gap with this rich resource. Key features• provides information on types of laboratories that use laboratory gases and the equipment needed• explains the various methods of construction and the materials used to ensure that the purity of the gases remains as supplied from the manufacturers• incorporates the design methodology used to meet the various requirements of the laboratory and the information required to ensure that the correct engineering is provided• presents information on the purity levels of the gases and the data on the equipment used for pipelines and compatibility issues• presents an example of a simple laboratory gas specification that provides guidelines on the information necessary to provide a set of design documents | Design and Construction of Laboratory Gas Pipelines A Practical Reference for Engineers and Professionals

GBP 82.99
1

Computational Fluid Dynamics and COMSOL Multiphysics A Step-by-Step Approach for Chemical Engineers

Computational Fluid Dynamics and COMSOL Multiphysics A Step-by-Step Approach for Chemical Engineers

This textbook covers computational fluid dynamics simulation using COMSOL Multiphysics® Modeling Software in chemical engineering applications. In the volume the COMSOL Multiphysics package is introduced and applied to solve typical problems in chemical reactors transport processes fluid flow and heat and mass transfer. Inspired by the difficulties of introducing the use of COMSOL Multiphysics software during classroom time the book incorporates the author’s experience of working with undergraduate graduate and postgraduate students to make the book user friendly and that at the same time addresses typical examples within the subjects covered in the chemical engineering curriculum. Real-world problems require the use of simulation and optimization tools and this volume shows how COMSOL Multiphysics software can be used for that purpose. Key features:• Includes over 500 step-by-step screenshots• Shows the graphical user interface of COMSOL which does not require any programming effort• Provides chapter-end problems for extensive practice along with solutions• Includes actual examples of chemical reactors transport processes fluid flow and heat and mass transfer This book is intended for students who want or need more help to solve chemical engineering assignments using computer software. It can also be used for computational courses in chemical engineering. It will also be a valuable resource for professors research scientists and practicing engineers. | Computational Fluid Dynamics and COMSOL Multiphysics A Step-by-Step Approach for Chemical Engineers

GBP 139.00
1

Conservation Tourism and Identity of Contemporary Community Art A Case Study of Felipe Seade’s Mural Allegory to Work”

Conservation Tourism and Identity of Contemporary Community Art A Case Study of Felipe Seade’s Mural Allegory to Work”

This unique volume aims to promote new models of sustainable management in the field of contemporary mural art. Cultural heritage has become an essential tool for society stressing the necessity to properly conserve cultural resources in order to maintain a socially economically and environmentally sustainable development. In this book the mural Allegory to Work by the artist Felipe Seade located in Uruguay is used as a case study. The work of Felipe Seade a prominent political mural artist of the twentieth century reflects the influence of Mexican heritage and the socio-political themes of that time which were commonly used by the Social Realism art movement. The authors look at the mural—and its restoration—through the lens of tourism globalization and new interest in cultural heritage. The book demonstrates that the restoration should be aware that the perspective of the protagonists must be incorporated in the intervention process. This first-of-its-kind volume brings together historical ethnographic tourism and scientific research that leads to a sustainable project from the point of view of identity economy politics and society. This volume with over 50 color illustrations and many black and white photos will be valuable for college and research libraries undergraduate and graduate students researchers and professors in the field of cultural heritage and art as well as those involved in community-based research. | Conservation Tourism and Identity of Contemporary Community Art A Case Study of Felipe Seade’s Mural Allegory to Work”

GBP 82.99
1

The Neurological Treatment for Nearsightedness and Related Vision Problems A Guide to Vision Improvement Based on 30 Years of Research

Advances in Invertebrate (Neuro)Endocrinology A Collection of Reviews in the Post-Genomic Era Volume 1: Phyla Other Than Anthropoda

Medical Tourism and Wellness Hospitality Bridging Healthcare (H2H)

Medical Tourism and Wellness Hospitality Bridging Healthcare (H2H)

Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H) takes a systems approach to examining the growing field of medical tourism one of the field’s hottest niches with billions of dollars spent each year. This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective. Growing numbers of people are going abroad to find affordable quality medical care for both necessary and cosmetic medical services. When they require surgery or dental work they combine it with a trip to the Taj Mahal a photo safari on the African veldt or a stay at a luxury hotel—or at a hospital that feels like one—all at bargain-basement prices. The book takes a comprehensive look at medical tourism covering such topics as:The history of medical tourismWhy patients/tourists decide to travel for medical careThe role of professional facilitators of medical tourismKey countries and medical disciplines in medical tourismTransportation food entertainment and hotel/hospitality servicesHotel and spa designs for medical tourismBest practices in medical tourismPatient follow-up after medical dischargeFuture trends in medical tourismCareers in medical tourismWith the inclusion of case studies the book provides a comprehensive look into this growing trend and will be valuable to upper-level undergraduate and graduate students in health care administration and those pursing MBAs in healthcare medical students pursuing a management focus and students in hospitality management. It will also be a must-have resource for professionals working in hotels and in health care. | Medical Tourism and Wellness Hospitality Bridging Healthcare (H2H)

GBP 82.99
1

Sustainable Soil Management

Phytochemistry 3-Volume Set Volume 1: Fundamentals Modern Techniques and Applications; Volume 2: Pharmacognosy Nanomedicine and Contemp

Prion Biology Research and Advances

The Childhood Obesity Epidemic Why Are Our Children Obese—And What Can We Do About It?

The Childhood Obesity Epidemic Why Are Our Children Obese—And What Can We Do About It?

This title includes a number of Open Access chapters. Child obesity is a serious condition that affects children around the world in growing numbers. With obesity comes an increased risk of other chronic diseases as well making it even more important to understand and treat this condition from a variety of angles. This current volume seeks to understand the phenomenon of child obesity and presents a range of viewpoints on its prevalence causes and treatments. The different sections contained within explore the following topics: • The worldwide prevalence of childhood obesity and its growing effect on children• The causes of childhood obesity and the complex interactions of genetic environmental social and medical factors that contribute to its development• Proposed treatments some intervention-based and others that aim to change how food is marketed and sold to youthThis reference volume offers a comprehensive and thorough guide to a field that is rapidly expanding and points to new directions in research and public policy. Edited by a doctor with extensive experience as a researcher writer and medical practitioner The Childhood Obesity Epidemic is an authoritative and easy-to-use reference that provides resources for researchers in the field students and anyone who wishes to gain an overview to this important field of study. | The Childhood Obesity Epidemic Why Are Our Children Obese—And What Can We Do About It?

GBP 82.99
1

Ecological Technologies for Industrial Wastewater Management Petrochemicals Metals Semi-Conductors and Paper Industries

Functional Materials Properties Performance and Evaluation

Agricultural Resource Use and Management

Food Science Research and Technology