E-Commerce with Amazon. Helpful Measures for Achieving Successful Commerce and Increasing Reach - Bog af Anastazia Spajic - Paperback

E-Commerce with Amazon. Helpful Measures for Achieving Successful Commerce and Increasing Reach - Anastazia Spajic

Seminar paper from the year 2021 in the subject Business economics - E-Commerce, , language: English, abstract: In 2020, e-commerce sales in Germany reached a volume of over 60 billion euros in business-to-consumer (B2C) business. Amazon - the US company - accounted for a significant share of this market. In fact, Amazon generated US $29.57 billion in sales in Germany and as much as US $386.06 billion globally. In Germany, 90 % of online customers are actually Amazon customers. Moreover, 50 % of..