International Fragmentation - Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth - Bog - Hardback

International Fragmentation - Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth

Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea.