No B.S. Direct Marketing - The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses - Bog af Dan

No B.S. Direct Marketing - The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses - Dan S. Kenn

Transform Your \Ordinary\ Business into an EXTRAORDINARY MONEY MACHINEMost \ordinary\ businesses advertise and market like the big brand-name companies, so they spend (waste) money on image, brand, and presence. But copycatting the big brand-name companies is like a rabbit behaving like the lion. It makes no sense.Direct marketing expert Dan Kennedy and his team of elite consultants-all successful at borrowing strategies from pure direct marketing businesses like QVC, J. Peterman, Zappos, and..