Loyalty Management - From Loyalty Programs to Omnichannel Customer Experiences - Bog af Cristina (University of Parma Ziliani - Hardback

Loyalty Management - From Loyalty Programs to Omnichannel Customer Experiences - Cristina (University of Parma Ziliani

In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today.