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Celebrity Marketing: Manipulation for Fascination - Camille Deruy

Celebrity Marketing: Manipulation for Fascination - Camille Deruy

Nespresso with George Clooney, Jo-Wilfred Tsonga and Kinder, Antoine Griezmann and Sport 2000... So many examples of communication combining products and personalities in advertisements. Otherwise known as \endorsement\, this strategy consists in using a celebrity for marketing purposes for a product launch, a new communication campaign or the modification of the brand's positioning, with a common goal: to make the advertising message easier to remember. A historical and growing strategy, endorsement..

DKK 518.95
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Sustainability in the Coffee Sector - Francesca Righi

Sustainability in the Coffee Sector - Francesca Righi

Today's debate about Corporate Social Responsibility is focused on the concept of ¿sustainable development¿. This work wants to question if sustainability and profit are, or not, mutually exclusive. The belief is that sustainability is today the key driver of innovation, and that integrating sustainability in a firm's strategy can provide a competitive advantage by creating a long- term economic, social, and environmental value. The case of Nestlé Nespresso S.A. is presented as a successful example..

DKK 409.95
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Factors for Marketing Excellence - Andreas Mederer

Factors for Marketing Excellence - Andreas Mederer

Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Kempten, language: English, abstract: The best marketing plan is no use if in the realization is a lack of excellence in the realization. In this paper marketing excellence will be analysed through a best practice of the brand Nespresso. Due to this, the main marketing excellence instruments will be pointed out. At first a short overview to the brand..

DKK 319.95
1