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Die Zeitschrift Il Caffe - Vernunftprinzip Und Stimmenvielfalt in Der Italienischen Aufklaerung

Die Zeitschrift Il Caffe - Vernunftprinzip Und Stimmenvielfalt in Der Italienischen Aufklaerung

Zu den bedeutenden und gewiß reizvollsten Unternehmungen der italienischen Aufklärung gehört die 1764 bis 1766 erschienene Zeitschrift Il Caffè, Gemeinschaftswerk eines Mailänder Intellektuellenzirkels um die Brüder Verri und Cesare Beccaria. Ihr erklärtes Ziel ist es, «d¿illuminare la moltitudine, di comunicargli cö suoi scritti le utili verità, di rendere gli uomini più saggi, più felici e più virtuosi». Wissenstransfer in pragmatischer Absicht, Glücksverheißung und Tugendidealität..

DKK 746.95
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Celebrity Marketing: Manipulation for Fascination - Camille Deruy

Celebrity Marketing: Manipulation for Fascination - Camille Deruy

Nespresso with George Clooney, Jo-Wilfred Tsonga and Kinder, Antoine Griezmann and Sport 2000... So many examples of communication combining products and personalities in advertisements. Otherwise known as \endorsement\, this strategy consists in using a celebrity for marketing purposes for a product launch, a new communication campaign or the modification of the brand's positioning, with a common goal: to make the advertising message easier to remember. A historical and growing strategy, endorsement..

DKK 518.95
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Sustainability in the Coffee Sector - Francesca Righi

Sustainability in the Coffee Sector - Francesca Righi

Today's debate about Corporate Social Responsibility is focused on the concept of ¿sustainable development¿. This work wants to question if sustainability and profit are, or not, mutually exclusive. The belief is that sustainability is today the key driver of innovation, and that integrating sustainability in a firm's strategy can provide a competitive advantage by creating a long- term economic, social, and environmental value. The case of Nestlé Nespresso S.A. is presented as a successful example..

DKK 409.95
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Deep Learning with Python - A Hands-on Introduction - Nikhil Ketkar

Deep Learning with Python - A Hands-on Introduction - Nikhil Ketkar

Discover the practical aspects of implementing deep-learning solutions using the rich Python ecosystem. This book bridges the gap between the academic state-of-the-art and the industry state-of-the-practice by introducing you to deep learning frameworks such as Keras, Theano, and Caffe. The practicalities of these frameworks is often acquired by practitioners by reading source code, manuals, and posting questions on community forums, which tends to be a slow and a painful process. Deep Learning with..

DKK 603.95
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Beautiful Machines: The Italians

Beautiful Machines: The Italians

Italien ist das Heimatland von \La Bella Macchina\ und die Wiege der Automobilkultur. Das Buch zeigt die schönsten Autos und verneigt sich vor den visionärsten Designern der Halbinsel.The Italians erzählt die Geschichte der italienischen Automobilkultur von den 1920er bis zu den frühen 2000er Jahren.Herausragende Designer wie Giugiaro, Pininfarina, Bertone, Gandini und Ghia, aber auch Unternehmer wie Enzo Ferrari waren und sind Volkshelden und ihr Einfluss reicht weit über die Automobilindustrie..

DKK 598.95
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