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The Amazon Jungle - Rick Cesari - Bog - Morgan James Publishing llc - Plusbog.dk

The Amazon Jungle - Rick Cesari - Bog - Morgan James Publishing llc - Plusbog.dk

Within The Amazon Jungle , Jason R. Boyce and Rick Cesari combine their expertise and experience to demonstrate how brand-building is key for Amazon success. Jason R. Boyce has nearly 20 years of experience as an Amazon Top Seller selling on Amazon, and is founder of a prominent Amazon agency, Avenue7Media. Rick Cesari’s innovative Direct-To-Consumer strategies create more sales while built brand awareness for products like GoPro, Sonicare, OxiClean, and the George Foreman Grill. Together, Jason and Rick’s Amazon book show how to pick a winning product, get it made, become a seller on Amazon, get it listed, and get it selling―on and off Amazon is the best way for how to sell on Amazon. How do you sell on Amazon? Within The Amazon Jungle , they share that the right strategy is key to Amazon success and the truth about Amazon, which is not widely known. The Amazon Jungle helps Amazon Third-Party Sellers how to start selling on Amazon and how to sell products on Amazon build credibility and staying power by creating a winning brand―the superpower that can give them back control. Jason’s expertise in identifying winning products on Amazon and Rick’s success building brands off of the platform make them a formidable team and the answer to today’s question: How to succeed on a platform you can’t afford to avoid? If you’re asking, how do I sell on Amazon or how to become an Amazon seller this book is for you. It’s great for existing sellers and for how to sell on Amazon for beginners.

DKK 164.00
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Amazon - - Bog - Rowman & Littlefield - Plusbog.dk

Amazon - - Bog - Rowman & Littlefield - Plusbog.dk

Amazon is everywhere. In our mailboxes, in delivery vans clogging our streets, in an increasing portion of our air traffic, in our grocery stores, on our televisions, in our smart home devices, and in the infrastructure powering many of the websites we visit. Amazon’s tendrils touch the majority of online retail transactions in the United States and in many other countries. As Amazon changes the face of capitalist business, it is also changing global culture in multiple ways. This book brings together some of the most important analyses of Amazon’s pioneering business practices and how they intersect with and affect the components of everyday culture. Its contributors examine the political economy of Amazon’s platform, making the argument that it operates as an unregulated monopoly that is disruptive to the global economy and that its infrastructure and logistical operations increasingly alienate its workers and wreak many other social harms. Our contributors outline the practices of resistance that have been employed by organizers ranging from Amazon employees to artists to digital piecemeal laborers working on Amazon’s Mechanical Turk platform. They examine the broader cultural impact that Amazon has had, looking at things like Amazon Prime and the creation of unending consumption, the absorption of Whole Foods and its brand of ‘conscious capitalism,’ and the impact of Amazon Studios and Prime Video on everyday film and television viewing practices. This book examines the broader environmental impacts that Amazon is having on the world, looking at the slow violence it incurs, its underwhelming Climate Pledge, and the regional impacts that its business practices have. Lastly, this book gathers together some important artistic responses to Amazon for the first time in an appendix that offers readers insight into other ways in which critics of the company are making their voices heard and attempting to move broader audiences into solidarity against Amazon.

DKK 317.00
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Amazon - Lukasz Swiatek - Bog - Taylor & Francis Ltd - Plusbog.dk

Amazon - Lukasz Swiatek - Bog - Taylor & Francis Ltd - Plusbog.dk

Taking a political economy of media approach, this book examines Amazon as a significant actor in the global media landscape. Amazon is mainly conceived in the popular consciousness and media commentary as a corporate body, selling products and services to individual consumers and organisations, but Brevini and Swiatek show that Amazon has become a communication giant that trades in diversified media (its own and others), and exerts a significant influence on global communication, especially through its online services. Further, the authors provide evidence of Amazon''s multiple influences on politics, economics, and culture. With its comprehensive and critical overview, this book is ideal for students, scholars, and researchers of media and communication studies and political economy.

DKK 255.00
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The Amazon Incubator - Lesley Hensell - Bog - Skyhorse Publishing - Plusbog.dk

The Amazon Incubator - Lesley Hensell - Bog - Skyhorse Publishing - Plusbog.dk

The real story about how to be a successful seller on Amazon, from a leading consultant. Amazon is the most powerful business incubator in the history of the world. Unfortunately, where there is great opportunity, get-rich-quick schemes abound. Most available books about selling on Amazon peddle a dream that is unattainable for sellers. They promise riches at the cost of only five hours a week, or a long-term income for an initial investment of just $1,000. The Amazon Incubator is different. This book instead offers realistic, sustainable strategies for building a long-term, profitable business on Amazon. Whether sellers are burgeoning entrepreneurs or own the ecommerce channel at an established brand, they will benefit from the strategic thinking and in-depth Amazon know-how delivered in an easily digestible format. The reader will be guided through exercises to define their goals, determine their product set, and execute like a champ. The Amazon Incubator is written in short, easy-to-digest chapters that include case studies and real-world examples of Amazon seller success and failure. Readers will better identify with and understand the information when case studies are included. In addition, each chapter includes a brief summary at the end, as well as suggested action steps, so it can easily be used as a tool for the reader to share with teammates and business associates.

DKK 182.00
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Amazon Unbound - Brad Stone - Bog - Simon & Schuster Ltd - Plusbog.dk

Amazon Unbound - Brad Stone - Bog - Simon & Schuster Ltd - Plusbog.dk

From the bestselling author of The Everything Store , an unvarnished picture of Amazon’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time. With the publication of The Everything Store in 2013, Bloomberg journalist Brad Stone revealed how the unlikely Seattle start-up Amazon became an unexpected king of ecommerce . Since then, its founder has led Amazon to explosive growth in both size and wealth. In less than ten years, Amazon has quintupled the size of its workforce and increased its valuation to well over a trillion dollars. Whereas Amazon used to sell only books, there is now little they don’t sell, becoming the world’s largest online retailer and pushing into other markets at warp speed. Between Amazon’s forty subsidiaries - like Whole Foods Market, Amazon Studios in Hollywood, websites like Goodreads and IMDb, and Amazon Web Services cloud software unit, plus Bezos’s purchase of the Washington Post - it’s almost impossible to go a day without encountering their goods. Amazon provides us opportunities to shop, entertain, inform, communicate, store and, one day, maybe even travel to the moon. We live in a world run, supplied and controlled by Amazon. In Amazon Unbound , Stone offers the must-read follow-up to his bestseller The Everything Store , detailing the seismic changes that have taken place at Amazon over the past decade as it became one of the most powerful and feared companies in the global economy, led by one of the most powerful and feared leaders in business. He shows the acquisitions and innovations that have propelled Amazon’s unprecedented growth, and the turn in public sentiment that criticises Amazon’s monopolistic practices. As he charts the company’s meteoric rise, Stone probes the evolution of Jeff Bezos - who started as a geeky entrepreneur but who transformed to become a fit, famed, disciplined billionaire, a man who runs Amazon with an iron fist but finds his personal life splashed over the tabloids. Definitive, timely and revelatory, Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.

DKK 210.00
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In Search of the Amazon - Seth Garfield - Bog - Duke University Press - Plusbog.dk

In Search of the Amazon - Seth Garfield - Bog - Duke University Press - Plusbog.dk

Chronicling the dramatic history of the Brazilian Amazon during the Second World War, Seth Garfield provides fresh perspectives on contemporary environmental debates. His multifaceted analysis explains how the Amazon became the object of geopolitical rivalries, state planning, media coverage, popular fascination, and social conflict. In need of rubber, a vital war material, the United States spent millions of dollars to revive the Amazon''s rubber trade. In the name of development and national security, Brazilian officials implemented public programs to engineer the hinterland''s transformation. Migrants from Brazil''s drought-stricken Northeast flocked to the Amazon in search of work. In defense of traditional ways of life, longtime Amazon residents sought to temper outside intervention. Garfield''s environmental history offers an integrated analysis of the struggles among distinct social groups over resources and power in the Amazon, as well as the repercussions of those wartime conflicts in the decades to come.

DKK 240.00
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Selling on Amazon For Dummies - Joseph Kraynak - Bog - John Wiley & Sons Inc - Plusbog.dk

Selling on Amazon For Dummies - Joseph Kraynak - Bog - John Wiley & Sons Inc - Plusbog.dk

Sell on Amazon and Make Them Do the Heavy Lifting Selling on Amazon has become one of the most popular ways to earn income online. In fact, there are over 2 million people selling on Amazon worldwide. Amazon allows any business, no matter how small, to get their products in front of millions of customers and take advantage of the largest fulfillment network in the world. It also allows businesses to leverage their first-class customer service and storage capabilities. Selling on Amazon For Dummies walks owners through the process of building a business on Amazon—a business that can be built almost anywhere in the world, as long as you have access to a computer and the internet. The basics of selling on AmazonUsing FBAGetting startedDeciding what to sellConducting product researchFinding your way around Seller CentralProduct sourcing, shipping and returns, Amazon subscription, fees, sales tax, and moreHow to earn ROIs (Returns on Your Investments) Selling on Amazon For Dummies provides the strategies, tools, and education you need, including turnkey solutions focused on sales, marketing, branding, and marketplace development to analyze and maximize opportunities.

DKK 182.00
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Amazon - Natalie Berg - Bog - Kogan Page Ltd - Plusbog.dk

Amazon - Natalie Berg - Bog - Kogan Page Ltd - Plusbog.dk

Amazon - one of the world''s most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company''s persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop. This fully updated second edition explores Amazon''s response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company''s unprecedented rise to dominance.

DKK 307.00
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Amazon Town - Conrad Kottak - Bog - Oxford University Press Inc - Plusbog.dk

Amazon Town - Conrad Kottak - Bog - Oxford University Press Inc - Plusbog.dk

Charles Wagley (1913-1991) was an American anthropologist specializing in rural Latin America. His principal focus was Brazil, where he is considered one of the founders of contemporary Brazilian Anthropology. He made major contributions to the concept of cultural areas for Latin America (including a typology of subcultures for the region) and to the notion that race was a cultural construct. He conducted extensive research in the Amazon among indigenous and peasant peoples. Out of the latter came his classic description of peasant life (e.g. rubber tappers) in the Amazon- Amazon Town. Co-authors Conrad Kottak and Richard Pace have revised and updated Charles Wagley''s Amazon Town to coincide with Wagley''s 100th birthday in late 2013. Revisions include a new foreword by Conrad Kottak, and a new preface and chapter by Richard Pace.

DKK 204.00
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Amazon - Benjamin Wall - Bog - Morgan James Publishing llc - Plusbog.dk

Amazon - Benjamin Wall - Bog - Morgan James Publishing llc - Plusbog.dk

In Amazon: Managing Extraordinary Success in 5-D Value , Benjamin Wall offers structured insights into strategically managing value in the key relationships to customers, personnel, business partners, and investors in order to improve value management at any company. The extraordinary success of Amazon is due to market-leading strength in three “dimensions” of value: owning the mightiest supply chain to deliver fastest and cheapest the broadest range of products, enhancing what customers and business partners are doing when using the website / online ecosystem, and knowing how to implement the optimal terms and conditions in the after-sales customer experience. Wall takes a look at the unique managerial skill of Amazon and how each of these organizational areas operates externally and internally according to a separate business logic based on a dimension of value. In an original examination, Wall systematically evaluates Amazon by categorizing and connecting its external and internal success factors to dimensions of value. Each “score” on an external success factor is linked to an internal success factor in managing processes, organizational culture, and the business model, so that managers and leaders can enhance their own internal success factors and move towards the same successful external factors. Amazon looks to the future where the near-term promise of the company is evaluated to be in the development from online to omnichannel retail, including the sale of services, by reviving out of Amazon’s past the fourth dimension of value: feeling how to integrate value. The long-term potential of Amazon is set in the context of a sustainable future for retail, based on trends arising today in meaning across multiple communities, which is the emerging fifth dimension of value. Amazon is projected to operate in this value dimension again as a disruptor, and with Wall’s help, managers and leaders can reach for the same kind of success.

DKK 165.00
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Mastering Amazon Relational Database Service for MySQL - Jeyaram Ayyalusamy - Bog - BPB Publications - Plusbog.dk

Mastering Amazon Relational Database Service for MySQL - Jeyaram Ayyalusamy - Bog - BPB Publications - Plusbog.dk

This book is a valuable resource as a practical guide for professionals involved in managing Amazon Relational Database Service (RDS) instances. The book covers the fundamentals of Amazon RDS, configuration best practices, and optimizing performance. With MySQL databases, it explores essential components, AWS Regions, and Availability Zones. Readers will benefit from the detailed discussions on managing and maintaining Amazon RDS MySQL instances, covering topics like stopping and starting DB instances, optimizing settings, handling maintenance updates, and understanding the nuances of reboots. The book emphasizes security considerations and provides a comprehensive guide to storage management, encryption options, backup strategies, and cost optimization. The later chapters delve into advanced topics such as creating and connecting to MySQL databases on Amazon RDS, managing Multi-AZ MySQL DB clusters, and upgrading AWS RDS MySQL.

DKK 339.00
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Ultimate Guide to Amazon Advertising - Timothy Seward - Bog - Entrepreneur Press - Plusbog.dk

Ultimate Guide to Amazon Advertising - Timothy Seward - Bog - Entrepreneur Press - Plusbog.dk

Expand Your Brand Online and Offline with Amazon Advertising Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns. You''ll learn how to: - Determine if Vendor Central or Seller Central is right for your brand - Capture new customers through Sponsored Product Campaigns - Apply the five essential elements of a high-quality product detail page - Establish metrics, evaluate performance against keyword types, and perform competitive analyses - Add negative keywords that can benefit your advertising campaigns - Apply Amazon’s secret formula for long-term winning

DKK 168.00
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