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Intrusion Detection in Wireless Ad-Hoc Networks - - Bog - Taylor & Francis Inc - Plusbog.dk

Intrusion Detection in Wireless Ad-Hoc Networks - - Bog - Taylor & Francis Inc - Plusbog.dk

Presenting cutting-edge research, Intrusion Detection in Wireless Ad-Hoc Networks explores the security aspects of the basic categories of wireless ad-hoc networks and related application areas. Focusing on intrusion detection systems (IDSs), it explains how to establish security solutions for the range of wireless networks, including mobile ad-hoc networks, hybrid wireless networks, and sensor networks. This edited volume reviews and analyzes state-of-the-art IDSs for various wireless ad-hoc networks. It includes case studies on honesty-based intrusion detection systems, cluster oriented-based intrusion detection systems, and trust-based intrusion detection systems. - Addresses architecture and organization issues - Examines the different types of routing attacks for WANs - Explains how to ensure Quality of Service in secure routing - Considers honesty and trust-based IDS solutions - Explores emerging trends in WAN security - Describes the blackhole attack detection technique - Surveying existing trust-based solutions, the book explores the potential of the CORIDS algorithm to provide trust-based solutions for secure mobile applications. Touching on more advanced topics, including security for smart power grids, securing cloud services, and energy-efficient IDSs, this book provides you with the tools to design and build secure next-generation wireless networking environments.

DKK 958.00
1

Wireless Ad hoc and Sensor Networks - Jagannathan Sarangapani - Bog - Taylor & Francis Inc - Plusbog.dk

Wireless Ad hoc and Sensor Networks - Jagannathan Sarangapani - Bog - Taylor & Francis Inc - Plusbog.dk

With modern communication networks continuing to grow in traffic, size, complexity, and variety, control systems are critical to ensure quality and effectively manage network traffic. Providing a thorough and authoritative introduction, Wireless Ad hoc and Sensor Networks: Protocols, Performance, and Control examines the theory, architectures, and technologies needed to implement quality of service (QoS) in a wide variety of communication networks. Based on years of research and practical experience, this book examines the technical concepts underlying the design, implementation, research, and invention of both wired and wireless networks. The author builds a strong understanding of general concepts and common principles while also exploring issues that are specific to wired, cellular, wireless ad hoc, and sensor networks. Beginning with an overview of networks and QoS control, he systematically explores timely areas such as Lyapunov analysis, congestion control of high-speed networks, admission control based on hybrid system theory, distributed power control of various network types, link state routing using QoS parameters, and predictive congestion control. The book also provides a framework for implementing QoS control using mote hardware. Providing a deeply detailed yet conveniently practical guide to QoS implementation, Wireless Ad hoc and Sensor Networks: Protocols, Performance, and Control is the perfect introduction for anyone new to the field as well as an ideal reference guide for seasoned network practitioners.

DKK 571.00
1

Alzheimer Discourse - Vai Ramanathan - Bog - Taylor & Francis Inc - Plusbog.dk

Alzheimer Discourse - Vai Ramanathan - Bog - Taylor & Francis Inc - Plusbog.dk

This book deals with the narrative discourse--specifically lifestories--of 16 patients suffering from Alzheimer''s disease (AD). It attempts to understand the discourse of these patients in contextual terms. Thus far, the dominant explanation for "incoherence" in AD speech has been largely provided by research in psycholinguistics, much of which has understood AD speech in terms of the progressively deteriorating nature of the disease. This study provides a complementary view by examining ways in which some social factors--audiences, setting, and time--influence the extensiveness and meaningfulness of AD talk. By offering both an examination of interactions across the data as well as analyzing particular cases in detail, this unusual study attempts to juxtapose some general insights regarding AD discourse with case-specific ones. Sociolinguistic analyses of the data demonstrate how certain audiences and particular settings set in motion discourse activities that either facilitate the patients'' ability to recall their pasts or impede it. This analysis also includes a critical look at the researcher''s contribution in negotiating and reinforcing these activities. Ethnographic details about the social worlds of some of these patients shed light on how larger social contexts at least indirectly contribute to exacerbating the patients'' conditions or stabilizing them. The analyses of both context and language provides a more global understanding of the Alzheimer experience. This study also discusses some interactional strategies by which professionals can begin to engage AD patients in meaningful talk as well as ways by which they can better "hear" AD patients'' cues at narrating. Throughout, this book underscores the need to factor in social factors when making assessments regarding AD patients'' communicative abilities.

DKK 457.00
1

The Archaeology of Caribbean and Circum-Caribbean Farmers (6000 BC - AD 1500) - - Bog - Taylor & Francis Inc - Plusbog.dk

The Archaeology of Caribbean and Circum-Caribbean Farmers (6000 BC - AD 1500) - - Bog - Taylor & Francis Inc - Plusbog.dk

Comprising 17 chapters and with a wide geographic reach stretching from the Florida Keys in the north to the Guianas in the south, this volume places a well-needed academic spotlight on what is generally considered an integral topic in Caribbean and circum-Caribbean archaeology. The book explores a variety of issues, including the introduction and dispersal of early cultivars, plant manipulation, animal domestication, dietary profiles, and landscape modifications. Tried-and-true and novel analytical techniques are used to tease out aspects of the Caribbean and circum-Caribbean database that inform the complex and often-subtle processes of domestication under varying socio-environmental conditions. Contributors discuss their findings within multiple constructs such as neolithisation, social interaction, trade, mobility, social complexity, migration, colonisation, and historical ecology. Multiple data sources are used which include but are not restricted to rock art, cooking pits and pots, stable isotopes, dental calculus and pathologies, starch grains, and proxies for past environmental conditions. Given its multi-disciplinary approaches, this volume should be of immense value to both researchers and students of Caribbean archaeology, biogeography, ethnobotany, zooarchaeology, historical ecology, agriculture, environmental studies, history, and other related fields.

DKK 422.00
1

Optimal Resource Allocation for Distributed Video Communication - Yifeng He - Bog - Taylor & Francis Inc - Plusbog.dk

Optimal Resource Allocation for Distributed Video Communication - Yifeng He - Bog - Taylor & Francis Inc - Plusbog.dk

While most books on the subject focus on resource allocation in just one type of network, this book is the first to examine the common characteristics of multiple distributed video communication systems. Comprehensive and systematic, Optimal Resource Allocation for Distributed Video Communication presents a unified optimization framework for resource allocation across these systems . The book examines the techniques required for optimal resource allocation over Internet, wireless cellular networks, wireless ad hoc networks, and wireless sensor networks. It provides you with the required foundation in video communications, including Peer-to-Peer (P2P) networks, wireless networks, and visual sensor networks. Whether you’re in industry or academia, you’ll value how the book outlines current challenges facing the field and outlines a general solution framework for addressing these challenges. From problem formulations and theoretical analysis to practical algorithms, it facilitates the comprehensive understanding required to achieve optimized video and multimedia communications. - Presents the resource allocation techniques for scalable video communications over Internet or wireless networks - Examines two resource allocation problems—distributed throughput maximization for scalable P2P Video-on-Demand (VoD) systems and streaming capacity for P2P VoD systems - Outlines an optimal prefetching framework for reducing seeking delays in P2P VoD applications - Examines distributed optimization techniques for unicast and multicast video streaming over wireless ad hoc networks - Considers the network lifetime maximization problem in wireless visual sensor networks - Detailing methods that can immediately improve the performance of your video communication systems, this book presents multiple applications of optimal resource allocation. For each of the applications,

DKK 1042.00
1

Flexibility - Gill Eapen - Bog - Taylor & Francis Inc - Plusbog.dk

Flexibility - Gill Eapen - Bog - Taylor & Francis Inc - Plusbog.dk

We are in an era of high volatility and uncertain outcomes, driven by accelerating technologies, shortened product cycles, fast-changing information, an increasingly mobile workforce, more demanding customers, complex financial markets, ad-hoc public policies, and many other factors that add layers of uncertainty to all future possibilities. In an information- and knowledge-driven environment with high levels of uncertainty, most traditional ideas of structure, system, and strategy are ineffective. This book shows how to create, maintain, and accelerate an organization in a highly uncertain environment using flexibility. It analyzes the organization holistically and details its primary components independently. The author presents an economic framework of decision options to diagnose existing flexibility problems and provides guidance on how to improve flexibility and reduce risk. The text also describes how to design and maintain a high performance organization for the long run in an environment of high uncertainty.

DKK 791.00
1

Downtown Planning for Smaller and Midsized Communities - Philip Walker - Bog - Taylor & Francis Inc - Plusbog.dk

Downtown Planning for Smaller and Midsized Communities - Philip Walker - Bog - Taylor & Francis Inc - Plusbog.dk

"For so long we were floundering and taking ad hoc measures, but the minute I understood what a downtown plan really was I said ''We need one of those!'' As it turned out, it was the most fantastic vehicle I''ve ever seen," said Susan Moffat-Thomas of New Bern, North Carolina. Her hometown got a much-needed shot in the arm from a good downtown plan. Does yours need a similar boost? The Author, an experienced downtown-planning consultant, offers practical tips for preserving a sense of place, improving fiscal efficiency, and enhancing quality of life in Downtown Planning for Smaller and Midsized Communities. Planners and revitalization officials will learn how to address physical components of the downtown, as well as economic development. The Author, an experienced downtown-planning consultant, also explains how to develop an organization to implement a downtown plan; how federal, state, and local policies may influence the planning process; and how to fund a downtown revitalization effort.

DKK 901.00
1

Considering Pragma-Dialectics - - Bog - Taylor & Francis Inc - Plusbog.dk

Considering Pragma-Dialectics - - Bog - Taylor & Francis Inc - Plusbog.dk

Considering Pragma-Dialectics honors the monumental contributions of one of the foremost international figures in current argumentation scholarship: Frans van Eemeren. The volume presents the research efforts of his colleagues and addresses how their work relates to the pragma-dialectical theory of argumentation with which van Eemeren’s name is so intimately connected. This tribute serves to highlight the varied approaches to the study of argumentation and is destined to inspire researchers to advance scholarship in the field far into the future. Replete with contributions from highly-esteemed academics in argumentation study, chapters in this volume address such topics as:*Pragma-dialectic versus epistemic theories of arguing and arguments;*Pragma-dialectics and self-advocacy in physician-patient interactions;*The pragma-dialectical analysis of the ad hominem family;*Rhetoric, dialectic, and the functions of argument; and*The semantics of reasonableness. As an exceptional volume and a fitting tribute, this work will be of interest to all argumentation scholars considering the astute insights and scholarly legacy of Frans van Eemeren.

DKK 564.00
1

Health Psychophysiology - S. Suter - Bog - Taylor & Francis Inc - Plusbog.dk

Health Psychophysiology - S. Suter - Bog - Taylor & Francis Inc - Plusbog.dk

Most military researchers who have attempted to measure organizational commitment have done so on an ad hoc basis, preferring to invent new items and scales rather than incorporate well-established measures. The purpose of this special issue is to reverse this trend by bringing military organizational commitment research into the scientific mainstream and to do so in ways that will prove useful to military services while advancing organizational commitment theory and knowledge. This special issue grew out of a symposium conducted at the 1998 American Psychological Association Convention that arose when many in the field recognized the practical importance of measuring organizational commitment while maintaining a healthy concern for ensuring that this measurement was well-grounded in organizational commitment theory. Taken together, the articles in this issue demonstrate the concepts of affective and continuance commitment and their underlying measures by using them in different military samples and under a variety operational conditions.

DKK 440.00
1

The Mentality of Apes - Wolfgang Kohler - Bog - Taylor & Francis Inc - Plusbog.dk

The Mentality of Apes - Wolfgang Kohler - Bog - Taylor & Francis Inc - Plusbog.dk

Wolfgang Köhler demonstrated that chimpanzees could solve problems by applying insight. His research showed that the intellectual gap between humans and chimpanzees was much narrower than previously thought. The work was revolutionary when originally published in 1917 in German, but it was largely ignored for decades because it violated the conventional wisdom that animal behavior is simply the result of instinct or conditioning. However, Köhler''s research showed this was not the case. He used four chimps in his experiments, Chica, Grande, Konsul, and Sultan. The experiments consisted of placing chimpanzees in an enclosed area and presenting them with a desired object that was out of reach. In one experiment, Köhler placed bananas outside Sultan''s cage and two bamboo sticks inside his cage which needed to be put together to reach the bananas. Köhler demonstrated the solution to Sultan by putting his fingers into the end of one of the sticks. After some contemplation, Sultan put the two sticks together and was able to reach the bananas. As Jaan Valsiner shows in his introduction to this classic work, Köhler''s analysis of the intelligence of apes marked a turning point in the psychology of thinking and the continuing struggle between behaviorism and cognitive psychology. Köhler achieved his two-fold aim: to determine the relationship between the intellectual capacity of higher primates and man, and to gain insight into the nature of intelligent acts.

DKK 429.00
1

Beyond Civilization - Harry Redner - Bog - Taylor & Francis Inc - Plusbog.dk

Beyond Civilization - Harry Redner - Bog - Taylor & Francis Inc - Plusbog.dk

For Harry Redner, the phrase "beyond civilization" refers to the new and unprecedented condition the world is now entering—specifically, the condition commonly known as globalization. Redner approaches globalization from the perspective of history and seeks to interpret it in relation to previous key stages of human development. His account begins with the Axial Age (700–300 BC) and proceeds through Modernity (after AD 1500) to the present global condition. What is globalization doing to civilization? In answering this question, Redner studies the role played by capitalism, the state, science and technology. He aims to show that they have had a catalytic impact on civilization through their reductive effect on society, culture, and individualism. However, Redner is not content to diagnose the ills of civilization; he also suggests how they might be ameliorated by cultural conservation. Above all, it is to the problem of decline in the higher forms of literacy that he addresses himself, for it is on the culture of the book that previous civilizations were founded. This study will be of interest to sociologists, historians, and social and political theorists. Its style makes it accessible also to general readers, interested in civilization past, present, and future.

DKK 546.00
1

Good Thinking - Erik Palmer - Bog - Taylor & Francis Inc - Plusbog.dk

Good Thinking - Erik Palmer - Bog - Taylor & Francis Inc - Plusbog.dk

Our daily communication involves argumentation and reasoning, but how well do we prepare students for these tasks? Are they able to persuade others, make solid purchasing decisions, or analyze the messages in the media? In his new book, Good Thinking: Teaching Argument, Persuasion, and Reasoning, Erik Palmer shows teachers of all subject matters how to transform the activities they already use into openings for improving student thinking. He demonstrates how to critically evaluate a point of view, understand rhetorical devises, apply logic, and build an effective argument, written or oral. Blending theory with practice, Palmer shares a wide range of classroom-tested lessons, including:How to understand argument in paintings and images Addressing ad hominem attacks using a traveling debate Creating a class comedy club, where students write syllogisms and analyze character and plot development Teaching logic through a class ''Booger Patrol'' Palmer explains complex concepts in simple, practical language that gives teachers a deft understanding of the principles of good arguments, proper use of evidence, persuasive techniques, and rhetorical tricks. He reveals how all students, not just those in advanced classes, can begin developing sophisticated reasoning skills that will improve their oral and written communications, both in and outside of the classroom. ''

DKK 288.00
1

Stolen Lives - Sietske Altink - Bog - Taylor & Francis Inc - Plusbog.dk

Stolen Lives - Sietske Altink - Bog - Taylor & Francis Inc - Plusbog.dk

“Dancers/Hostesses required for top cabaret nightclubs both here and overseas. No experience necessary. Mega bucks to be earned. Telephone. . . ” Would you answer an ad like this? Thousands of women do and fall victim to the illegal trafficking in women by organized crime syndicates. Driven by the desire to start a career or escape poverty, women migrate in search of work and a better life for themselves and for their families. For some, this search is the beginning of a nightmare experience. From “hotel receptionist” to nightclub “dancer” to “domestic worker,” Stolen Lives: Trading Women Into Sex and Slavery exposes how women are hired in their country of origin, transported, left without money, passports, or permits, and become trapped into prostitution or domestic slavery. Branded as illegal aliens and marooned in a culture they don’t understand, they have nowhere to go and no one to help them. With personal testimony from women caught in the trafficking web, Stolen Lives reveals the violent inner workings of international crime networks, the routes and methods involved, and how trafficking gangs are able to circumvent the law. The trade in women is one of the most shameful abuses of human rights, yet it continues to be ignored by national governments. Stolen Lives confronts the hidden scandal of global trafficking which exploits women as they attempt to emancipate themselves.

DKK 606.00
1

An Introduction to the Ancient World - Lukas De Blois - Bog - Taylor & Francis Inc - Plusbog.dk

An Introduction to the Ancient World - Lukas De Blois - Bog - Taylor & Francis Inc - Plusbog.dk

An Introduction to the Ancient World offers a thorough survey of the history of the ancient Near East, Greece and Rome. Covering the social, political, economic and cultural processes that have influenced later western and Near Eastern civilisations, this volume considers subjects such as the administrative structures, economies and religions of the ancient Near East, Athenian democracy, the development of classical Greek literature, the interaction of cultures in the Hellenistic world, the political and administrative system of the Roman Republic and empire, and the coming of Christianity, all within the broad outline of political history. This third edition is thoroughly updated and some chapters are completely rewritten to cover recent historical research. Changes include: - - more attention to economic structures and developments, and to the history of the later Roman Empire (third to sixth centuries AD); - - - incorporation of the results of recent archaeological and historical research, and recently published studies of ancient literature; - - - ‘boxes’ that support the main text, on topics including economic and political systems, religion and terminology; - - - redrawn maps and new, higher-quality images; - - - the inclusion of useful websites in the bibliography. - An Introduction to the Ancient World provides an easily readable, user-friendly, integrated overview for students of ancient history, classics and archaeology. Lavishly illustrated, clearly and concisely written, and well organised, this fully updated and revised edition will remain a key resource for students beginning to investigate the civilisations of the ancient Mediterranean.

DKK 383.00
1

Branded Entertainment and Cinema - Gloria Dagnino - Bog - Taylor & Francis Inc - Plusbog.dk

Branded Entertainment and Cinema - Gloria Dagnino - Bog - Taylor & Francis Inc - Plusbog.dk

The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products placed in domestic and international features, to Carosello ’s early format of branded entertainment, up through the more recent brand integration cases in award-winning titles like The Great Beauty , the Italian film and advertising industries have frequently and significantly intersected, in ways that remain largely unexplored by academic research. This book contributes to fill this gap, by focusing on the economic and cultural influence that advertising and advertisers’ interests have been exerting on Italian film production between the post-war period and the 2010s. Increasingly market-oriented film policies, ongoing pressure from Hollywood competition, and the abnormal economic as well as political power held by Italian ad-funded broadcasters are among the key points addressed by the book. In addition to a macro-level political economic analysis, the book draws on exclusive interviews with film producers and promotional intermediaries to provide a meso level analysis of the practices and professional cultures of those working at the intersection of Italian film and advertising industries. Providing an in-depth yet clear and accessible overview of the political and economic dynamics driving the Italian media landscape towards unprecedented forms of marketisation, this is a valuable resource for academics and students in the fields of film and media studies, marketing, advertising, and Italian studies.

DKK 625.00
1

A Cross-Cultural Theory of Voter Behavior - Andrzej Falkowski - Bog - Taylor & Francis Inc - Plusbog.dk

A Cross-Cultural Theory of Voter Behavior - Andrzej Falkowski - Bog - Taylor & Francis Inc - Plusbog.dk

The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies around the world is predictable. The results of the testing suggest the theory is a ground-breaking cross-cultural model with theoretical and strategic global implications. This unique book examines the many facets of political marketing and its direct relationship with the voter. A comprehensive theory meticulously tested in the dynamic political waters of the U.S. and Europe, this text bridges the latest theoretical developments in the emerging and advanced democracies. A Cross-Cultural Theory of Voter Behavior offers an innovative and seldom seen international perspective that integrates up-to-date literature in political science with advanced political marketing to provide readers with useable, unified information. In addition, the text is replete with detailed references and illustrated with a wealth of informative tables and graphics to made pertinent data accessible and easily understood. Some of the topics discussed in A Cross-Cultural Theory of Voter Behavior include politics in an age of manufactured images, partisanship and party identification, candidate-centered politics, political cognition, social categorization of politicians, the role of advertising and emotion, among others. An ideal text for students, academics, and researchers, the information presented in A Cross-Cultural Theory of Voter Behavior is also a vital resource for political practitioners such as consultants, candidates, lobbyists, political action committees, fund-raisers, pollsters, government officials, ad specialists, journalists, public relations executives, and congressional aides.

DKK 551.00
1

A Cross-Cultural Theory of Voter Behavior - Wojciech Cwalina - Bog - Taylor & Francis Inc - Plusbog.dk

A Cross-Cultural Theory of Voter Behavior - Wojciech Cwalina - Bog - Taylor & Francis Inc - Plusbog.dk

The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies around the world is predictable. The results of the testing suggest the theory is a ground-breaking cross-cultural model with theoretical and strategic global implications. This unique book examines the many facets of political marketing and its direct relationship with the voter. A comprehensive theory meticulously tested in the dynamic political waters of the U.S. and Europe, this text bridges the latest theoretical developments in the emerging and advanced democracies. A Cross-Cultural Theory of Voter Behavior offers an innovative and seldom seen international perspective that integrates up-to-date literature in political science with advanced political marketing to provide readers with useable, unified information. In addition, the text is replete with detailed references and illustrated with a wealth of informative tables and graphics to made pertinent data accessible and easily understood. Some of the topics discussed in A Cross-Cultural Theory of Voter Behavior include politics in an age of manufactured images, partisanship and party identification, candidate-centered politics, political cognition, social categorization of politicians, the role of advertising and emotion, among others. An ideal text for students, academics, and researchers, the information presented in A Cross-Cultural Theory of Voter Behavior is also a vital resource for political practitioners such as consultants, candidates, lobbyists, political action committees, fund-raisers, pollsters, government officials, ad specialists, journalists, public relations executives, and congressional aides.

DKK 1070.00
1

The Wealth Weapon - Ben J. Wattenberg - Bog - Taylor & Francis Inc - Plusbog.dk

The Wealth Weapon - Ben J. Wattenberg - Bog - Taylor & Francis Inc - Plusbog.dk

When President Carter responded to the Soviet invasion of Afghanistan by slapping an embargo on U.S. grain shipments to the U.S.S.R., he used "the wealth weapon" to defend American strategic interests and human rights, as authors Ben J. Wattenberg and Richard J. Whalen pro­pose in this book that breaks new ground in analyzing U.S. foreign pol­icy.Writing from their different per­sonal perspectives (as a liberal Demo­crat and a moderate Republican re­spectively), this pair of partisan ac­tivists offer a lively, balanced set of arguments, pro and con, for an activist U.S. foreign policy. They and a cast of invented characters representing op­posing viewpoints debate whether U.S. foreign trade and investments and American multinational corporations should be used to pursue national goals and objectives, especially in dealing with the communist nations.The authors argue that the post-Vietnam reduction of U.S. political influence and military strength over­seas gives future presidents little choice but to use the largely exploited economic strength and wealth-creat­ing ability of America to protect vital interests abroad - just as President Carter felt compelled to do on an ad hoc basis after the Soviets took over Afghanistan. They call for a consis­tent, long-term use of "the wealth weapon" in close coordination with U.S. allies and trading partners.As veteran political analysts and so­cial critics, the authors take a fresh, provocative and informative look at a phenomenon too often left to dry-as-dust economists: the role in the world of giant global corporations whose re­sources often dwarf those of nation-states. As they declare, the authors set out to write the first truly readable (and even enjoyable) book about multina­tional corporations - and they have succeeded amid a world crisis when their timely message anticipates to­morrow''s headlines.

DKK 993.00
1

Business Reference Services and Sources - Linda S Katz - Bog - Taylor & Francis Inc - Plusbog.dk

Business Reference Services and Sources - Linda S Katz - Bog - Taylor & Francis Inc - Plusbog.dk

The most proactive source for business reference librarian information on the market, Business Reference Services and Sources: How End Users and Librarians Work Together shows you that the librarian-customer relationship is as synergistic as ever. It gives you timely facts about how librarians and users work together and how those partnerships are built. In it, you’ll encounter group projects done by faculty, students, external users, and non-librarian supervisors and discover an enlightening spirit of collaboration lacking in most research literature today. Further establishing the marketability of contemporary research librarians, Business Reference Service and Sources goes to the front lines of business reference service, solidifying and updating the librarian-user partnership. You’ll see how research librarians can reach users at the crux of their needs. Overall, individual chapters address the needs of such people as students, business school officials, and corporations. Specifically, you’ll read about these areas: - - Internet business research and ESL students - - corporate home pages as supplements to traditional business resources - - networking with community business sources - - synergy in the information specialist-customer partnership - - avoiding information overload in bibliographic instruction - - the Internet’s impact on government documents - - assessing the validity of electronic journals - - underprivileged, nontraditional students and bibliographic instructionToday, in our climate of negative ad campaigns directed at libraries and librarians in general, business reference librarians face many challenges, academic as well as professional. But if you’re one of the vocal, proactive supporters of productive librarian-customer partnerships, this book will help you “grow feet” and move out from behind the restrictive comfort of your desk into the world’s classrooms and manufacturing teams. Certainly, Business References and Sources will convince you that collaborative projects between contemporary reference librarians and end-users are alive and well.

DKK 1087.00
1

Progressive Politics and the Training of America's Persuaders - Katherine Adams - Bog - Taylor & Francis Inc - Plusbog.dk

Progressive Politics and the Training of America's Persuaders - Katherine Adams - Bog - Taylor & Francis Inc - Plusbog.dk

At the beginning of the 20th century, Progressive reformers set up curricula in journalism, public relations, and creative writing to fulfill their own purposes: well-trained rhetors could convince the United States citizenry to accept Progressive thinking on monopolies and unions and to elect reform candidates. Although Progressive politicians and educators envisioned these courses and majors as forwarding their own goals, they could not control the intentions of the graduates thus trained or the employers who hired them. The period''s vast panorama of rhetoric, including Theodore Roosevelt''s publicity stunts, muckraker exposés, ad campaigns for patent medicines, and the selling of World War I, revealed the new national power of propaganda and the media, especially when wielded by college-trained experts imbued with the Progressive tradition of serving a cause and ensuring social betterment. In this unique volume, Adams'' chronicles the creation of this advanced curriculum in speaking and writing during the Progressive era and examines the impact of that curriculum on public discourse. Unlike other studies of writing instruction, which have concentrated on freshman curriculum or on a specific genre, this book provides a historical and cultural analysis of the advanced composition curriculum and of its impact on public persuasion. Adams surveys American instruction at state and private schools across the country, with special attention given to the influential Progressive universities of the Midwest. She draws on a wide variety of primary data sources including college catalogs, course assignments, departmental minutes, speeches, and journals, and includes an extensive bibliography of research sources concerning advanced composition instruction and American rhetoric before World War II. As a resource offering remarkable historical insights on the history of writing instruction in America, this volume is of great interest to scholars and students in rhetoric, communication, and technical writing.

DKK 343.00
1

A Guide to Preparing Cost-Effective Press Releases - William Winston - Bog - Taylor & Francis Inc - Plusbog.dk

A Guide to Preparing Cost-Effective Press Releases - William Winston - Bog - Taylor & Francis Inc - Plusbog.dk

A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with: - - a diagrammed writing approach for clear structure - - a list of do''s and don''ts to prevent common errors - - samples of the most common types of releases - - a step-by-step explanation of release production, so as not to overlook important tasks for completion - - suggestions on how to write related releases, such as tradeshow press kits Experienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler''s book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing.

DKK 305.00
1

Progressive Politics and the Training of America's Persuaders - Katherine Adams - Bog - Taylor & Francis Inc - Plusbog.dk

Progressive Politics and the Training of America's Persuaders - Katherine Adams - Bog - Taylor & Francis Inc - Plusbog.dk

At the beginning of the 20th century, Progressive reformers set up curricula in journalism, public relations, and creative writing to fulfill their own purposes: well-trained rhetors could convince the United States citizenry to accept Progressive thinking on monopolies and unions and to elect reform candidates. Although Progressive politicians and educators envisioned these courses and majors as forwarding their own goals, they could not control the intentions of the graduates thus trained or the employers who hired them. The period''s vast panorama of rhetoric, including Theodore Roosevelt''s publicity stunts, muckraker exposés, ad campaigns for patent medicines, and the selling of World War I, revealed the new national power of propaganda and the media, especially when wielded by college-trained experts imbued with the Progressive tradition of serving a cause and ensuring social betterment. In this unique volume, Adams'' chronicles the creation of this advanced curriculum in speaking and writing during the Progressive era and examines the impact of that curriculum on public discourse. Unlike other studies of writing instruction, which have concentrated on freshman curriculum or on a specific genre, this book provides a historical and cultural analysis of the advanced composition curriculum and of its impact on public persuasion. Adams surveys American instruction at state and private schools across the country, with special attention given to the influential Progressive universities of the Midwest. She draws on a wide variety of primary data sources including college catalogs, course assignments, departmental minutes, speeches, and journals, and includes an extensive bibliography of research sources concerning advanced composition instruction and American rhetoric before World War II. As a resource offering remarkable historical insights on the history of writing instruction in America, this volume is of great interest to scholars and students in rhetoric, communication, and technical writing.

DKK 1112.00
1