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The International Hotel Industry - Timothy Lockyer - Bog - Taylor & Francis Inc - Plusbog.dk

The International Hotel Industry - Timothy Lockyer - Bog - Taylor & Francis Inc - Plusbog.dk

Develop insight into the hotel management decision-making process. The International Hotel Industry: Sustainable Management examines key theoretical issues and real challenges facing current hotel managers around the world. Each chapter includes case studies of management issues, insights from senior international hotel managers, and stimulating discussion topics. This book explores the entire industry from an international perspective to provide a better understanding of the effective decision-making process commonly used by managers regardless of location. Issues such as employee management, placement of hotel location, marketing decisions, yield management, and others are discussed in detail. Textbooks on the hotel industry are often limited in scope to only one discipline, perspective, or geographic area. The International Hotel Industry: Sustainable Management is international, interdisciplinary, and thought-provoking, allowing readers to understand management issues better by broadening the scope of their knowledge. Current and real examples of problems and issues are posed by the book through case study and interviews with hotel managers around the world. Invaluable for use as a textbook in graduate and undergraduate-level courses in hospitality and hotel management, the book covers crucial areas of the industry such as effective marketing, human resource management, location, resource management, and sustainability. This important source provides an extensive bibliography and numerous figures and tables to clearly illustrate ideas. Each chapter in The International Hotel Industry: Sustainable Management includes: - - chapter objectives - - key word definitions - - chapter review - - introduction to topic - - summary of chapter - - discussion of issues - - case studies pertaining to topic - review questions to spark ideas and discussion The International Hotel Industry: Sustainable Management is a valuable resource for anyone in hotel management, educators, and students in capstone courses in hospitality.

DKK 855.00
1

Tourism and Hotel Development in China - Ray J Pine - Bog - Taylor & Francis Inc - Plusbog.dk

Tourism and Hotel Development in China - Ray J Pine - Bog - Taylor & Francis Inc - Plusbog.dk

Examine the reasons for the rapid growth of China’s tourism industryTourism and Hotel Development in China: From Political to Economic Success is a comprehensive guide to the development of the tourism industry in Mainland China following the end of the Cultural Revolution. Conceived as a textbook but equally valuable as a professional resource for consultants, researchers, and tourist organizations, this insightful book tracks the unique circumstances that sparked the growth of China’s tourism and hotel industry from a political, diplomatic activity to a burgeoning economic industry. The book includes background information on geography, culture, history, politics, and economics, and examines the evolution of tourism policies, inbound vs. outbound travel, hotel operations and trends, and the Chinese government’s role in developing tourism.China may be a latecomer to international tourism development, but visitors have made it one of the world’s top 10 travel destinations every year since 1994. Since historic policy shifts in 1978 opened China’s doors to the outside world, inbound tourism has played a significant role in building a national economy. And the increase in disposable income among China’s citizens has helped create a sizable market for domestic and outbound tourism as well. Tourism and Hotel Development in China looks at the major factors and characteristics of each type of tourism, international hotel development trends and their influence on China’s hotel industry, related human resources issues, travel services, the development of hotel chains in China, compensation and incentive management, and the future of China’s tourism and hotel industry.Topics examined in Tourism and Hotel Development in China include: - - travel and tourism, pre-and post-1949 - - the Asia market - - the intercontinental market - - international tourism in different regions of China - - popular urban tourist destinations in China - - approved outbound destinations - - outbound travel to Hong Kong - - challenges facing travel services - - local protectionism - - travel agencies - - hotel franchising - - foreign vs. local hotel chains - - outsourcing - - and much more! Tourism and Hotel Development in China: From Political to Economic Success follows the journey of China’s tourism industry from a public relations vehicle, restricted by the economy and controlled by the government, to an important source of commerce for a country whose national economy was nearly on the verge of collapse.

DKK 606.00
1

How Consumers Pick a Hotel - William Winston - Bog - Taylor & Francis Inc - Plusbog.dk

How Consumers Pick a Hotel - William Winston - Bog - Taylor & Francis Inc - Plusbog.dk

Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you’ll be prepared to offer services that meet the public’s demands, and you’ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book’s “real-life” segmentation schemes will teach you how to apply them in day-to-day business. As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You’ll turn to it again and again for guidance and practical, easy suggestions!

DKK 599.00
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Economy Hotels in China - Songshan Sam (university Of South Australia) Huang - Bog - Taylor & Francis Inc - Plusbog.dk

Economy Hotels in China - Songshan Sam (university Of South Australia) Huang - Bog - Taylor & Francis Inc - Plusbog.dk

While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy hotels in China demonstrate important characteristics which can be used to illustrate and help explain China’s current economic progress more generally. This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural, economic, environmental, geographic and development issues, alongside micro-level consideration of the budget hotel companies’ innovative management and marketing procedures, business expansion strategies, general hotel management and operation issues, as well as an analysis of some leading entrepreneurs in the sector, and in-depth case studies examining the most successful economy hotel companies in China. Huang and Sun argue that the rapid development of budget hotels in China demonstrates how, under the influence of globalisation, Chinese businesses have become more innovative as they apply successful western business models to China. In turn, they show that the China model is fundamentally different in terms of its driving force, which lies purely in its domestic travel market, fuelled by China''s continued economic growth. There is therefore much to explore about both China’s market situation and business practices in the economy hotel sector and this book makes an important contribution to our understanding of China’s new business environment. Based on extensive fieldwork and investigation, Economy Hotels in China will be welcomed by students and scholars of tourism, hospitality, business studies and Chinese studies, but it will also appeal to practitioners of business management in these sectors who are interested in China’s development and business opportunities in China.

DKK 524.00
1

The Essence of Gastronomy - Peter (hotel Management School Maastricht Klosse - Bog - Taylor & Francis Inc - Plusbog.dk

The Essence of Gastronomy - Peter (hotel Management School Maastricht Klosse - Bog - Taylor & Francis Inc - Plusbog.dk

The Essence of Gastronomy: Understanding the Flavor of Foods and Beverages presents a new comprehensive and unifying theory on flavor, which answers ancient questions and offers new opportunities for solving food-related issues. It presents gastronomy as a holistic concept, focusing not only on the food and its composition but also on the human who eats it. This book defines gastronomy as the science of flavor and tasting, where flavor is a broadly interpreted objective characteristic that refers to product quality, and tasting is defined as the human perception of flavor registered by all the human senses. Understanding tasting and flavor and how humans react to it is not merely hedonistic. It relates to larger societal issues such as nourishing the elderly and the food children eat at school, and it offers a practical advantage to the hospitality industry of comprehending why customers enjoy their food and beverages. The book presents gastronomy as a discipline that combines natural sciences and human-related sciences. Following an introduction that sets the stage for the author’s groundbreaking research on gastronomy, the book describes flavor perception, the sensorial act of tasting, how it works, and what neural systems are involved. It then focuses on understanding flavor, discussing universal flavor factors and the new flavor theory. The book also examines food and beverages from a flavor standpoint, including the effects of ingredients and techniques that are used. It also explores liking, primarily at the flavor level, which includes practical guidelines for matching food and beverages. The final chapter looks at the interpretation of sensorial signals in the brain and addresses issues such as food choice, preferences, and palatability. Offering a new approach, this book provides readers with a roadmap for finding their way into the gastronomic world.

DKK 993.00
1

Management Science Applications in Tourism and Hospitality - Zheng Gu - Bog - Taylor & Francis Inc - Plusbog.dk

Management Science Applications in Tourism and Hospitality - Zheng Gu - Bog - Taylor & Francis Inc - Plusbog.dk

Find out how accurate forecasting and analysis can prevent costly mistakes! Management Science Applications in Tourism and Hospitality examines innovative tools for evaluating performance and productivity in tourism offices, hotels, and restaurants. This collection of recent studies focuses on two important topics of management science: forecasting and a relatively new analytical methodology called data envelopment analysis (DEA). This book will show you how tourism forecasting accuracy can be enhanced and how DEA can be used to benchmark productivity and improve advertisement efficiency. Management Science Applications in Tourism and Hospitality provides you with a useful blend of analysis from both theory and real-data perspectives. This book uses case studies, application techniques, and expert advice to review various productivity measurement methods and compare them to DEA, revealing DEA’s strengths, weaknesses, and its potential in the operating environment. With Management Science Applications in Tourism and Hospitality, you’ll be able to: - - utilize destination benchmarking - - perform multiunit restaurant productivity assessments using DEA - - conduct hotel labor productivity assessments using DEA - - measure and benchmark productivity in the hotel sector using DEA - - model tourism demand - - use an improved extrapolative hotel room occupancy rate forecasting technique - - forecast short-term planning and management for a casino buffet restaurant - - apply city perception analysis (CPA) for destination positioning decisions This book is generously enhanced with tables and figures to substantiate the research. Management Science Applications in Tourism and Hospitality is valuable for hospitality and tourism educators and graduate students learning and doing research in operation analysis. Savvy executives and professionals who want to improve efficiency in their industry will also benefit from the techniques illustrated in this timely guide.

DKK 761.00
1

Benchmarks in Hospitality and Tourism - Sungsoo Pyo - Bog - Taylor & Francis Inc - Plusbog.dk

Benchmarks in Hospitality and Tourism - Sungsoo Pyo - Bog - Taylor & Francis Inc - Plusbog.dk

How much money is your business wasting? How good is the service you deliver? This pioneering book will familiarize you with benchmarking techniques that can be used to gauge and improve the performance of hospitality and tourism businesses anywhere! With compelling case studies drawn from hotel management, environmental systems, and destination practices, it examines important aspects of benchmarking, including satisfaction barometers, indicator development, and finding/networking with benchmarking partners. After an overview of benchmarking concepts and processes, this essential book explores: - - benchmarking’s strengths and weaknesses - - ways to apply benchmarking to tourist facilities and destinations - - the role of customer satisfaction and loyalty in benchmarking--and a way to efficiently measure it - - a procedure for identifying benchmarking partners - - the Tyrolean Tourism Barometer--its value, its usefulness, and ways to improve it - - the changing functions of hotel front office operations and procedures and benchmarks that can help empower front office employees - - benchmarks in quality management - - benchmarks in accreditation for hospitality and tourism businesses - - a case study of environmental management systems for Caribbean resorts and hotels--how they have saved money on water, electricity, diesel fuel, and liquefied petroleum gas while improving environmental performance

DKK 751.00
1

Hospitality With a Heart - - Bog - Taylor & Francis Inc - Plusbog.dk

The Internationalization of US Franchising Systems - Ilan Alon - Bog - Taylor & Francis Inc - Plusbog.dk

Computerization in Developing Countries - Per Lind - Bog - Taylor & Francis Inc - Plusbog.dk

Computerization in Developing Countries - Per Lind - Bog - Taylor & Francis Inc - Plusbog.dk

Tourism in South America - Gui Santana - Bog - Taylor & Francis Inc - Plusbog.dk

Tourism in South America - Gui Santana - Bog - Taylor & Francis Inc - Plusbog.dk

Develop the untapped possibilities of this potential tourist El Dorado! Given its size, location, cultural attractions, and natural beauty, South America gets far less of the international tourist dollar than it deserves. This valuable book identifies and explores the major issues that influence and shape tourism in South America. Tourism in South America includes original empirical research into the image people have of this varied continent, the factors that draw people to visit South America, and the fears, lack of knowledge, and negative images that can keep tourists away. Tourism in South America examines current practices and suggests alternative models of development. Its informative discussions range from cultural tourism to sustainable tourism to developing human resources. The original empirical research in this volume offers unique insights, and reference notes are included. The reader will encounter varied points of view in Tourism in South America. You can expect to: - - view Australian travel industry perspectives on Latin American tourism - - explore the impact of tourism on the Argentina''s Patagonian Coast - - examine the environmental tactics that Mexican and Jamaican hotel companies employ - - survey the recreation preferences of hikers in a Colombian National Park - - ponder the implications of performing traditional dances for modern tourists in the Amazon - Tour operators, hotel managers, local tourism boards, and others seeking the attention of tourists will profit from the new strategies and original research presented in Tourism in South America.

DKK 289.00
1

Applied Math for Water Plant Operators - Joanne K. Price - Bog - Taylor & Francis Inc - Plusbog.dk

Practical Multi-Projector Display Design - Aditi Majumder - Bog - Taylor & Francis Inc - Plusbog.dk

LeanSpeak - Mary A. Junewick - Bog - Taylor & Francis Inc - Plusbog.dk

LeanSpeak - Mary A. Junewick - Bog - Taylor & Francis Inc - Plusbog.dk

This dictionary, specific to lean business processes, contains over 500 terms used in lean management and manufacturing. Easy to access, accurate, and comprehensive, LeanSpeak will become the desktop tool of choice for lean manufacturing practitioners, from the shop floor to the corner office. Here are some examples of entries in LeanSpeak: gemba: Japanese word of which the literal translation is "the real place." In the manufacturing field, gemba means the shop floor, where the actual product is being made, as contrasted to the office, where support services are provided. lean: shorthand to refer to a lean manufacturing system, of which the Toyota Production System is the foremost example, that has relatively little non-value-adding waste and maximum flow. The term has been used pejoratively to refer to anti-labor practices intending to reduce the number of workers within a company and to strong-arm tactics with suppliers. takt time: the rate at which product must be turned out to satisfy market demand. It is determined by dividing the available production time by the rate of customer demand. For example, if customers demand 240 widgets per day and the factory operates 480 minutes per day, takt time is two minutes. If customers want two new products designed per month, takt time is two weeks. It is a calculated number, not a reflection of your capability. It sets the pace of production to match the rate of customer demand. Also available as an ebook in Microsoft Reader, Adobe Acrobat Reader, or Palm Reader formats.

DKK 269.00
1

Stolen Lives - Sietske Altink - Bog - Taylor & Francis Inc - Plusbog.dk

DKK 606.00
1

This Business of Living - Cesare Pavese - Bog - Taylor & Francis Inc - Plusbog.dk

Medical Tourism Facilitator's Handbook - Maria K. Todd - Bog - Taylor & Francis Inc - Plusbog.dk

Medical Tourism Facilitator's Handbook - Maria K. Todd - Bog - Taylor & Francis Inc - Plusbog.dk

In addition to coordinating health travel logistics and gathering medical records, medical tourism facilitators play the role of travel agent, appointment setter, concierge, hotel reservationist, tour operator, and hand-holder to clients seeking health services domestically and abroad. Addressing the issues that are likely to emerge as clients travel, the Medical Tourism Facilitator''s Handbook is a must-have resource of hard-to-find tools, checklists, terminology, and other helpful information for hospital-based, lay facilitators, travel agents, and even retired physicians and nurses. Supplying the advice of a recognized expert in global healthcare, the book provides a detailed and empathic understanding of patient needs and expectations. It covers the full range of best and worst case scenarios that can occur when clients travel to obtain health services. Using a conversational tone, it includes coverage of international travel logistics, where to find answers to immigration concerns, confidentiality/privacy issues, and unanticipated care in transit in the event of complications or missed connections. The book delivers a fast-moving presentation of useful information and teaches readers how to decode the language, what to look for in terms of safety and quality, how to decode hospital facilitator agent agreements, and how to anticipate clients’ needs and expectations. It also includes access to a regularly updated website with helpful worksheets and reference material so you will be prepared to handle any scenario that might present itself when your clients travel.

DKK 608.00
1

Pharmaceutical Industry and Public Policy in Post-reform India - Reji K. (school Of International Studies Joseph - Bog - Taylor & Francis Inc -

in Search of A Voice - Casey M.k. Lum - Bog - Taylor & Francis Inc - Plusbog.dk

in Search of A Voice - Casey M.k. Lum - Bog - Taylor & Francis Inc - Plusbog.dk

Originating in Japan early in the 1970s as a simple sing-along technology, karaoke has become a hybrid media form designed to integrate mass-mediated popular music, video images, computer graphics, and the live musical performance of its human users. Not only has karaoke become a multimillion-dollar entertainment industry, its varied uses have also evolved into diverse popular cultural and social practices among many people around the world. Based on a two-year ethnographic study, this book offers a penetrating analysis of how karaoke is used in the expression, maintenance, and (re)construction of social identity as part of the Chinese American experience. It also explores the theoretical implications of interaction between the media audience and karaoke as both an electronic communication technology and a cultural practice. This book analyzes the social origins of karaoke and the dramaturgical characteristics of karaoke events, and explains how various musical genres are reframed as karaoke music. It also visits the numerous karaoke scenes in their natural context -- the sites of the actual consumption of media products, such as expensive private homes and fancy hotel ballrooms in the affluent suburbs of New Jersey, working-class restaurants and nightclubs in the multiethnic neighborhoods in Flushing, Queens, and Cantonese opera music clubs in New York''s Chinatown. Finally, the book offers an intimate analysis of how karaoke has been adopted by several interpretive communities of first-generation Chinese immigrants not only as popular entertainment but also as a means to help (re)define their social identity and way of life.

DKK 471.00
1

PMP Exam Preparation - Ginger Levin - Bog - Taylor & Francis Inc - Plusbog.dk

Planning, Housing and Infrastructure for Smart Villages - Hemanta (the University Of Melbourne Doloi - Bog - Taylor & Francis Inc - Plusbog.dk

Planning, Housing and Infrastructure for Smart Villages - Hemanta (the University Of Melbourne Doloi - Bog - Taylor & Francis Inc - Plusbog.dk

Some 7.3 billion people currently live on the planet. Of these, 3.4 billion live in rural areas. In just a few regions—Latin America, the Middle East and North Africa—less than 50 per cent of poverty is now located in rural areas. But for the rest of the world''s regions between 55 per cent and 80 per cent of the poor continue to live in the countryside. Progress is being made, but much of the knowhow needed is not disseminated outside of a small coterie of professionals who work in the area. With urban development attracting a great deal of attention lately, poorer rural areas deserve the same and new knowledge for empowerment of rural communities is urgently needed. This book provides an overview of current thinking and practices that have emerged over the last thirty years for uplifting rural communities in developing economies. Drawing on a body of knowledge across a spectrum of relevant disciplines, this book provides a range of innovative ideas for rural planning, housing and infrastructure development. Governments in many emerging economies, where rural poverty is often most acute, have attempted to improve livelihoods. Approaches and techniques that have been used for urban development are often not applicable to rural communities. Studies show that money allocated for rural development is often not effectively spent due to distance, lack of infrastructure, lack of education, poverty and other factors. Meanwhile, the gap in development between the city and country continues to grow, sometimes leading to social and political instability, in both developing and developed countries. This book seeks to provide a guidebook for meeting such challenges. Through in-depth enquiry of global practices and thinking about rural development, and selected case studies, the authors argue that careful consideration must be given to incorporating issues of resilience, resourcefulness and the involvement of communities at grassroots levels in realising the transformation of rural settlements into Smart Villages.

DKK 505.00
1

Personal Security - Tanya Spencer - Bog - Taylor & Francis Inc - Plusbog.dk

Personal Security - Tanya Spencer - Bog - Taylor & Francis Inc - Plusbog.dk

Maintain peace of mind while you are working or living abroad — wherever and however you travel. As an international traveler, you know there are risks. But are you doing everything you can to protect yourself and your belongings? Whether you are traveling for work or pleasure, Personal Security: A Guide for International Travelers enables you to prevent security incidents and react in life-saving ways during a crisis. This comprehensive manual answers questions such as: Which criteria should you use for selecting the safest hotel or airline? How to deal with corrupt officials? What are special considerations for women, families, elderly, or travelers with disabilities? What support can you expect from your organization and what are your responsibilities? - Benefit from lessons learned from leading experts and seasoned travelers - Learn how criminals select their targets and manipulate situations, whether for street crime or serious attack such as kidnapping or terrorism - See yourself from the local perspective - Deal with common travel inconveniences and stress factors proactively - Improve your situational awareness - Increase your effectiveness by realistically assessing threats - Make the most out of the opportunities that traveling brings Tanya Spencer has traveled extensively to high-risk destinations and has trained 1000s of people how to safely navigate the complexities of international travel. Emphasizing prevention, the book covers medical, cultural, and political considerations, so you understand exactly what you must do before and while you are abroad. It provides flexible frameworks, models, and tools that allow you to easily apply the wealth of tips and advice to any travel situation you might face. Before your next trip, benefit from these time-tested strategies for proactively managing travel risks.

DKK 746.00
1