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B2B Customer Engagement Strategy - Daniel D. Prior - Bog - Springer International Publishing AG - Plusbog.dk

B2B Customer Engagement Strategy - Daniel D. Prior - Bog - Springer International Publishing AG - Plusbog.dk

Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience. In fact, companies such as Google, Amazon, Microsoft, and others now employ professionals in customer engagement roles and dedicate entire corporate divisions to ensure seamless customer engagement. Creating high customer engagement is challenging without a cohesive, strategic approach - particularly in B2B markets. This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities - customer journey management, customer relationship management, customer communications and data analytics and insight to succeed. With a myriad of case studies, discussion questions and prompts for further reading, the textbook translates theory into practice and serves as a useful foundation for executive courses as well as fundamental reading for masters-level specialist courses in customer engagement, marketing, sales, and strategy. In addition, practitioners in supplier firms will also be able to use to build their customer engagement capability.

DKK 551.00
3

RoboCup 2016: Robot World Cup XX - - Bog - Springer International Publishing AG - Plusbog.dk

RoboCup 2016: Robot World Cup XX - - Bog - Springer International Publishing AG - Plusbog.dk

This book includes the post-conference proceedings of the 20th RoboCup International Symposium, held in Leipzig, Germany, in July 2016. In addition to the 38 contributions to the symposium, selected from 63 submissions, the book also contains 15 champion papers of teams winning individual leagues of the RoboCup 2016 competition, the Amazon Picking Challenge, and the Harting Open Source Award. The papers present current research in the fields of robotics and artificial intelligence with a special focus to robot hardware and software, environment perception, action planning and control, robot learning, multi-robot systems, and human-robot interaction.

DKK 717.00
1

Artificial Intelligence for Industries of the Future - Mayank Kejriwal - Bog - Springer International Publishing AG - Plusbog.dk

Artificial Intelligence for Industries of the Future - Mayank Kejriwal - Bog - Springer International Publishing AG - Plusbog.dk

This book provides a brief synthesis of the known implementations, opportunities and challenges at the intersection of artificial intelligence (AI) and modern industry beyond the big-four companies that traditionally consume and produce such advanced technology: Facebook, Amazon, Microsoft and Google. With this information, the author also makes some reasonable claims about the role of AI in future industries. The book draws on a broad range of material, including reports from consulting firms, published surveys, academic papers and books, and expert knowledge available to the author due to numerous collaborations in academia and industry on AI. It is rigorous rather than speculative, drawing on known findings and expert summaries, where available. This provides industry leaders and other interested stakeholders with an accessible review of contemporary perspectives on AI’s forward-looking role in industry as well as a clarifying guide on the major issues that companies are likely to face as they commence on this exciting path. Examines the likely role of AI in industries of the future, both known and unknownPresents use-cases of AI currently being explored across Big Tech, multi-national corporations and start-upsExplores the regulation of AI and its potential impacts on the workforce

DKK 519.00
1

Artificial Intelligence for Industries of the Future - Mayank Kejriwal - Bog - Springer International Publishing AG - Plusbog.dk

Artificial Intelligence for Industries of the Future - Mayank Kejriwal - Bog - Springer International Publishing AG - Plusbog.dk

This book provides a brief synthesis of the known implementations, opportunities and challenges at the intersection of artificial intelligence (AI) and modern industry beyond the big-four companies that traditionally consume and produce such advanced technology: Facebook, Amazon, Microsoft and Google. With this information, the author also makes some reasonable claims about the role of AI in future industries. The book draws on a broad range of material, including reports from consulting firms, published surveys, academic papers and books, and expert knowledge available to the author due to numerous collaborations in academia and industry on AI. It is rigorous rather than speculative, drawing on known findings and expert summaries, where available. This provides industry leaders and other interested stakeholders with an accessible review of contemporary perspectives on AI''s forward-looking role in industry as well as a clarifying guide on the major issues that companies are likely to face as they commence on this exciting path. Examines the likely role of AI in industries of the future, both known and unknown Presents use-cases of AI currently being explored across Big Tech, multi-national corporations and start-ups Explores the regulation of AI and its potential impacts on the workforce

DKK 731.00
1

Carl von Clausewitz, the Fog-of-War, and the AI Revolution - Rodrick Wallace - Bog - Springer International Publishing AG - Plusbog.dk

Carl von Clausewitz, the Fog-of-War, and the AI Revolution - Rodrick Wallace - Bog - Springer International Publishing AG - Plusbog.dk

The language of business is the language of dreams, but the language of war is the language of nightmare made real. Yet business dreams of driverless cars on intelligent roads, and of other real-time critical systems under the control of algorithmic entities, have much of war about them. Such systems, including military institutions at the tactical, operational and strategic scales, act on rapidly-shifting roadway topologies whose ''traffic rules'' can rapidly change. War is never without both casualty and collateral damage, and realtime critical systems of any nature will inevitably partake of fog-of-war and frictional challenges almost exactly similar to those that have made warfare intractable for modern states. Into the world of Carl von Clausewitz, John Boyd, Mao Tse-Tung, Vo Nguyen Giap and Genghis Khan, come the brash, bright-eyed techies of Alphabet, Microsoft, Amazon, and Uber who forthrightly step in where a phalanx of angels has not feared to tread, but treaded badly indeed. In this book we use cutting-edge tools from information and control theories to examine canonical and idiosyncratic failure modes of real-time cognitive systems facing fog-of-war and frictional constraints. In sum, nobody ever navigates, or can navigate, the landscapes of Carl von Clausewitz unscathed.

DKK 509.00
1

Organ Transplantation and Native Peoples - Estevao Rafael Fernandes - Bog - Springer International Publishing AG - Plusbog.dk

Organ Transplantation and Native Peoples - Estevao Rafael Fernandes - Bog - Springer International Publishing AG - Plusbog.dk

This book presents important concepts from medical and socio-cultural anthropology to health professionals working with organ transplantation involving indigenous populations. Written by an anthropologist and a nephrologist working at the Brazilian Amazon region, it presents an interdisciplinary approach merging perspectives from medical and socio-cultural anthropology, social epidemiology and clinical medicine to blend philosophical concerns around tissue and organ exchange with transplant-related initiatives in order to help health professionals develop care protocols that take into account the specific cultures of indigenous populations. The approach proposed in this book is based on the assumption that there are other concepts of bodies, personhood, health, sickness, and collectivity implicated in processes of organ transplantation and health care in general that must be taken into consideration beyond strictly biomedical perspectives. Such cultural aspects also imply challenges in terms of bioethics and legislation, given the need to respect indigenous cultures. So, in order to offer health professionals practical insights, the book presents a review of the literature available about experiences of organ transplantation in ethnically diverse countries and how the professionals involved have addressed this diversity respecting these groups from a cultural, ethical, and epidemiological point of view. Organ Transplantation and Native Peoples: An Interdisciplinary Approach is primarily aimed at being a practical tool for health professionals working with indigenous populations, but will also be of interest to researchers in different fields of the social and health sciences, such as medical anthropology, public health, nursing, bioethics and epidemiology.

DKK 385.00
1

Capitalism in the Platform Age - - Bog - Springer International Publishing AG - Plusbog.dk

Capitalism in the Platform Age - - Bog - Springer International Publishing AG - Plusbog.dk

This open access book provides an overview of urban digital platforms such as Airbnb and Deliveroo, which, along with Amazon, Google, Facebook, and other IT companies, constitute by now the infrastructures for other businesses to operate on and for our social life to go on. These platforms serve as standards-based techno-economic systems that simultaneously capture cooperation through remote coordination and organize labor via algorithm management. Based on a three-years research project, this contributed book outlines a general theory of platform capitalism that conceives these platforms not only as technical devices, but as generative engines that operate at the interface of several aspects, such as digitalization of forms of social cooperation; algorithm-based management of labor and participation; and private and vertical appropriation of profits. These elements are somehow iconic of the capitalist evolution of the last decades, and they open up a reflection on new forms of “primitive accumulation” (in particular regarding data), on the mechanisms used to capture and extract social surplus value, and on the logistic-financial dimensions of capital. Finally, in light of the transformations associated with the COVID-19 pandemic, the authors examine how platforms can evolve into hegemonic organizational structures. Assuming we are all already living in the age of the platform, this book takes a multifaceted approach—combining sociology with urban studies, and political sciences with economics—to grasp the challenges our societies face in terms of ensuring fair economic growth, adequate social protections, and labor rights. It will appeal to anyone interested in digital platforms and how they are changing the organization of labor, urban spaces, and forms of governance.

DKK 434.00
1

Facebook and the (EU) Law - Philippe Jougleux - Bog - Springer International Publishing AG - Plusbog.dk

Facebook and the (EU) Law - Philippe Jougleux - Bog - Springer International Publishing AG - Plusbog.dk

The past two decades have seen a radical change in the online landscape with the emergence of GAFAM (Google, Amazon, Facebook, Apple and Microsoft). Facebook, specifically, has acquired a unique monopoly position among social media, and is part of the digital lives of billions of users. A mutual influence between Facebook and the legal framework has gradually emerged, as EU legislators and judges are on the one hand forced to accept the reality of new, widespread behaviors and practices and on the other have constructed a legal framework that imposes limits and rules on the use of the social network. This book offers a unique perspective on this relationship, exploring the various activities and services proposed by Facebook and discussing the attendant legal issues. Accordingly, questions concerning the GDPR, its principles, rights and obligations are in the center of the discussions. However, the book does not limit its scope to data protection: Facebook has also greatly contributed to a liberalization and democratization of speech. In accordance, the classic principles of media law must be revisited, adapted or suitably enforced on the platform. Intellectual property law governs what is owned and by whom, no matter whether raw data or informational goods are concerned. Frameworks on hate speech and fake news are the result of coregulation principles of governance, whereas defamation jurisprudence continues to evolve, considering the consequences of merely "liking" certain content. The economic model of advertising is also governed by strict rules. Above all, Facebook is currently caught in a dilemma of substantial interest for society as a whole: is it a neutral online intermediary, i.e., merely a passive player on the Internet, or is it transforming against its will into an editorial service? In conclusion, the book has a dual purpose. First, it proposes a global and practical approach to the EU legal framework on Facebook. Second, it explores the current limits and the ongoing transformation of EU Internet law as it steadily adapts to life in the new digital world.

DKK 574.00
1