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Study Guide for Health & Nursing to Accompany Salkind & Frey's Statistics for People Who (Think They) Hate Statistics - Michele M. Wood - Bog - SAGE

Technology, Curriculum, and Professional Development - - Bog - SAGE Publications Inc - Plusbog.dk

Technology, Curriculum, and Professional Development - - Bog - SAGE Publications Inc - Plusbog.dk

The Language of Organization - - Bog - SAGE Publications Inc - Plusbog.dk

Applied Human Resource Management - Kenneth M. York - Bog - SAGE Publications Inc - Plusbog.dk

Applied Human Resource Management - Kenneth M. York - Bog - SAGE Publications Inc - Plusbog.dk

Applied Human Resource Management: Strategic Issues and Experiential Exercises gives business students in-depth, hands-on experiential learning applications to help them develop the skills they will need as human resource professionals who deal with people in diverse settings and situations. Providing maximum teaching flexibility, each chapter presents ten different issues that organizations must resolve to manage their human resources effectively. These chapters also offer four distinct types of interactive learning experiences: Strategic Issues in HRM Exercises, Applications, Experiential Exercises, and Creative Exercises. Key Features - Offers four Strategic Issues in HRM exercises in each chapter that can be used for class discussions, assigned as homework problems, used as topics for group presentations, or incorporated into tests as essay questions - Includes two Applications per chapter, brief projects that require students to apply a human resource management concept to a realistic situation, which are ideal for use as homework assignments, instructor illustrations/demonstrations, or in-class projects - Provides two Experiential Exercises in each chapter to provide students with hands-on learning experiences within a realistic context - Includes two open-ended Creative Exercises per chapter that ask students or teams to develop unique solutions to realistic problems using what they have learned - Provides a list of each chapter′s exercises grouped according to The Human Resource Certification Institute′s Body of Knowledge in Human Resources Management categories to help instructors plan the exercises they want to use according to the HRM Body of Knowledge Intended Audience This book is an ideal core or supplemental text for graduate-level courses in Human Resource Management, Advanced Human Resource Management, and Personnel Management in departments of business, management, public administration, education, and psychology.

DKK 1029.00
1

7 Mindshifts for School Leaders - Joseph M. Jones - Bog - SAGE Publications Inc - Plusbog.dk

102 Reading Response Lessons - Kristin Noelle Wolfgang - Bog - SAGE Publications Inc - Plusbog.dk

102 Reading Response Lessons - Kristin Noelle Wolfgang - Bog - SAGE Publications Inc - Plusbog.dk

Perspectives in Social Research Methods and Analysis - - Bog - SAGE Publications Inc - Plusbog.dk

Perspectives in Social Research Methods and Analysis - - Bog - SAGE Publications Inc - Plusbog.dk

Offering accessible examples showcasing how sociologists conduct research Comprising 22 reading from both academic journals and books, this text presents the best examples of research methodology in contemporary and classic sociology. The editors organized the readings according to the logic of a research project. Beginning with the research question, to design, data collection and analysis, to application in the world. Each section contains an introduction, serving as a mini-textbook that guides students through the steps of their own research. Discussion questions after each section further compel students to think about the lessons they have learned. Key Features - Real research selections show research in action that underscores the relevance for students - Completely intact articles emphasize how the research is part of the whole sociological enterprise - By focusing on sociology, the works strengthen the role of the methods course in the major This book is intended as either a core book or a secondary text, primarily for use in research methods courses in sociology. The accompanying student study site includes: - Additional in-depth discussion questions per chapter - A section of additional questions for further review - Additional Web links as helpful resources - Journal articles related to the readings in the book - An "In the News" section that has a "real world" link to topics in the book

DKK 877.00
1

International Marketing - Donald E. Baack - Bog - SAGE Publications Inc - Plusbog.dk

International Marketing - Donald E. Baack - Bog - SAGE Publications Inc - Plusbog.dk

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: - - More global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka - - Brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries - - New coverage of digital advances and social media marketing - - Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography - - Additional videos supplementing the comprehensive online resource package for students and lecturers - - A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.

DKK 555.00
1

Six Principles for Teaching English Language Learners in All Classrooms - Johanna Parr - Bog - SAGE Publications Inc - Plusbog.dk

Six Principles for Teaching English Language Learners in All Classrooms - Johanna Parr - Bog - SAGE Publications Inc - Plusbog.dk

"A highly accessible and practical resource for applying sociocultural theory to both pedagogy and parent involvement. It begins with theory, but then provides excellent examples of how the principles might be meaningfully applied in real classrooms." —Robert Rueda, ProfessorUniversity of Southern California Ensure high student achievement in diverse classrooms with this proven instructional model! This vital resource presents educators with an instructional approach that is flexible and practical enough for mainstream classroom use—yet also academically rigorous and grounded in research on teaching English language learners (ELLs). Ideal for elementary and middle school teachers as well as ELL specialists, this book offers six key principles to help educators address language development in a regular classroom while supporting ELL students in learning academic content. This field-tested model is based on five standards for pedagogy from the Center for Research on Education, Diversity, and Excellence (CREDE) as well as the authors′ sixth principle for family involvement. Focusing on one principle per chapter, this book includes: - Lessons, tips, and in-depth vignettes from teachers who have been trained in the model - Advice on working successfully with ELL families - Guiding questions and self-assessments based on CREDE′s indicators for achievement of standards to help teachers monitor their own development Six Principles for Teaching English Language Learners in All Classrooms will not only assist ELLs, but will ultimately benefit all learners in the inclusive classroom.

DKK 637.00
1

Six Principles for Teaching English Language Learners in All Classrooms - Johanna Parr - Bog - SAGE Publications Inc - Plusbog.dk

Six Principles for Teaching English Language Learners in All Classrooms - Johanna Parr - Bog - SAGE Publications Inc - Plusbog.dk

"A highly accessible and practical resource for applying sociocultural theory to both pedagogy and parent involvement. It begins with theory, but then provides excellent examples of how the principles might be meaningfully applied in real classrooms." —Robert Rueda, ProfessorUniversity of Southern California Ensure high student achievement in diverse classrooms with this proven instructional model! This vital resource presents educators with an instructional approach that is flexible and practical enough for mainstream classroom use—yet also academically rigorous and grounded in research on teaching English language learners (ELLs). Ideal for elementary and middle school teachers as well as ELL specialists, this book offers six key principles to help educators address language development in a regular classroom while supporting ELL students in learning academic content. This field-tested model is based on five standards for pedagogy from the Center for Research on Education, Diversity, and Excellence (CREDE) as well as the authors′ sixth principle for family involvement. Focusing on one principle per chapter, this book includes: - Lessons, tips, and in-depth vignettes from teachers who have been trained in the model - Advice on working successfully with ELL families - Guiding questions and self-assessments based on CREDE′s indicators for achievement of standards to help teachers monitor their own development Six Principles for Teaching English Language Learners in All Classrooms will not only assist ELLs, but will ultimately benefit all learners in the inclusive classroom.

DKK 307.00
1

Interaction Effects in Factorial Analysis of Variance - James Jaccard - Bog - SAGE Publications Inc - Plusbog.dk

Interaction Effects in Factorial Analysis of Variance - James Jaccard - Bog - SAGE Publications Inc - Plusbog.dk

Although factorial analysis is widely used in the social sciences, there is some confusion as to how to use the techniqueÆs most powerful featureùthe evaluation of interaction effects. Written to remedy this situation, author James Jaccard clearly describes the issues underlying the effective analysis of interaction in factorial designs. The book begins by describing different ways of characterizing interactions in ANOVA, elucidating both moderator conceptualizations of interactions as well as that of residualized means. After discussing interaction effects using traditional hypothesis testing approaches, he then covers alternative analytic frameworks that focus on effect size methodology and interval estimation. Jaccard summarizes criticisms of classical null hypothesis testing and offers practical guidelines for pursuing magnitude estimation and interval estimation approaches. In addition, Jaccard shows applications of all three approaches to the analysis of interactions using a complete numerical example; discusses strategies for effectively exploring interactions in higher order designs and designs with more than two levels per factor; highlights the central role of single degree of freedom contrasts and provides numerous illustrations for formulating such contrasts; considers simplified approaches to statistical power analysis; describes approaches to consider when statistical assumptions are not met; explicates the case of unequal sample sizes; considers the impact of measurement error; and demonstrates computer applications. Readers who have wanted a book that fully discusses different conceptualizations of interactions as well as one that provides practical guidelines for analyzing complex interactions will find this volume the one that they have been seeking.

DKK 401.00
1

Understanding Research in Personal Relationships - - Bog - SAGE Publications Inc - Plusbog.dk

Understanding Research in Personal Relationships - - Bog - SAGE Publications Inc - Plusbog.dk

`The main strengths of the book are its uniqueness… its mix of emphasis on methods, statistics, and ideas, its commentaries by the authors, and the well-chosen journal articles′ - John Harvey, University of Iowa Understanding Research in Personal Relationships is a comprehensive introduction to the key readings on human and close relationships. Organized into twelve thematic chapters with editorial commentary throughout, the Editors offer a critical reading of the major research articles in the field of relationship studies published in the last few years. Scholarly papers, two per chapter, are presented in an abridged form and critiqued in a carefully structured way that instructs students on the way to read research, and to critically evaluate research in this field. The book, therefore, has a thoroughly didactic focus as the student is given historical, theoretical and methodological contexts to each article as well as an explanation of key terms and ideas. Key features about this book: -Cross-Disciplinary use - an excellent book for all students taking human relationship modules in psychology, communication studies, sociology, social work, family studies and other subjects across the social sciences. -Maps onto course teaching - ideal for 12 week semester term course, covering major themes such as love, attraction, conflict and social networks. -Pedagogical - `How to use this book′ section at the start; chapter introductions and summaries throughout; glossary of key terms highlighted throughout the book at the end of the text. This text is essential reading for undergraduate and postgraduate students wanting a straightforward, didiactic guide to understanding research on human relationships.

DKK 527.00
1

Digital Storytelling in the Classroom - Jason B. Ohler - Bog - SAGE Publications Inc - Plusbog.dk

Digital Storytelling in the Classroom - Jason B. Ohler - Bog - SAGE Publications Inc - Plusbog.dk

A must-read for incorporating digital literacy into your classroom! As the saying goes, "If you want someone to remember something, tell them a story." But if you really want your students to remember what they learn, then let them create their own digital stories. Digital storytelling empowers your students to be confident communicators and creators of media as they gain essential 21st-century literacy skills and reach deeper understandings in all areas of the curriculum. Aligned with refreshed ISTE and Common Core standards, this new edition of Digital Storytelling in the Classroom includes: - Practical techniques for combining storytelling with your curriculum content - Tips for exploring effective storytelling principles through emerging digital media as well as via traditional literacy skills in reading, writing, speaking, and art - Information on relevant copyright and fair use laws - Visual aids and video clips that illustrate best practices in multimedia composition A world leader in digital storytelling and a lifelong digital humanist, author Jason Ohler opens the door to a new world of creative teaching and learning for you and your students. Praise for the first edition: "Ohler illuminates the very heart of learning and digital technology: storytelling. His is the story of how the networked computer amplifies our human capacity to learn through tools of expression." —Walter Bender, PresidentOne Laptop per Child Foundation "Essential for integrating learning, literacy, and new media in and out of the classroom. Jason Ohler is a world leader in digital storytelling, and a master teacher, and a global communicator." —Bernard J. Luskin, Professor and Director of Media ProgramsFielding Graduate University

DKK 391.00
1

Communicating Environmental Risk in Multiethnic Communities - Michael K. Lindell - Bog - SAGE Publications Inc - Plusbog.dk

Communicating Environmental Risk in Multiethnic Communities - Michael K. Lindell - Bog - SAGE Publications Inc - Plusbog.dk

9/11. Tornadoes. Emergency preparedness. Whether explaining parts per million to a community exposed to contaminated groundwater or launching a campaign to encourage home carbon monoxide testing, an effective message is paramount to the desired result: an increased understanding of health risk. How people interpret and respond to risk messages related to potential immediate or long-term environmental danger is largely influenced by such factors as age, ethnicity, community, and proximity to the health risk in question. Communicating Environmental Risk in Multiethnic Communities is the first book to address the theory and practice of disseminating disaster warnings and hazard education messages to multiethnic communities. Authors Michael K. Lindell and Ronald W. Perry introduce theory-based reasoning as a basis for understanding warning dissemination and public education, devoting specific attention to the community context of emergency warning delivery and response. Through these principles of human behavior, readers can apply risk communication information to virtually any specific disaster agent with which they may be concerned. The authors review a variety of theories of emergency decision-making and develop a Protective Action Decision Model (PADM) as the foundation for understanding citizen response to both emergency and educational communications. Combining risk theory with practical application, Communicating Environmental Risk in Multiethnic Communities examines the research literature and identifies the important factors that affect people′s decisions to comply with warnings. The authors present a review of a range of public education campaigns for different types of hazards. This volume is recommended for practitioners in private emergency management and federal, state, and local governments, as well as students studying risk communication, health communication, emergency management, and environmental policy and management.

DKK 1029.00
1

Staff Development Guide for the Parallel Curriculum - - Bog - SAGE Publications Inc - Plusbog.dk

Staff Development Guide for the Parallel Curriculum - - Bog - SAGE Publications Inc - Plusbog.dk

"This guide provides clear, intelligent support for teachers and administrators to explore the possibilities that the Parallel Curriculum Model brings to educators and students, and to translate those possibilities into action in the classroom." —Carol Ann Tomlinson, William Clay Parish Jr. Professor of EducationUniversity of Virginia "In my experience teaching graduate students about the Parallel Curriculum Model, I am always looking for a variety of ways to expose them to the intent of each parallel. This guide is an invaluable resource in helping us talk about and practice the model. The varied examples and practical lessons offer fantastic building blocks to use in my work with teachers!" —Jennifer Beasley, Educational ConsultantUniversity of Virginia Extend the abilities of teachers and students alike with focused training on sophisticated curriculum design! Complementing the best-selling second edition of The Parallel Curriculum , this all-inclusive facilitator′s guide is an indispensable resource for anyone planning, designing, or conducting curriculum development training on the Parallel Curriculum Model. This easy-to-use workbook offers step-by-step instructions aligned with the content of the core book. Staff developers will learn how to support training sessions to help educators design and implement curriculum along four parallels. Ideal for facilitating book study groups, seminars, and professional development events, the book provides: - A complete training program of 53 workshops, including 12 workshops per curriculum parallel - Scripts, agendas, activities, sample classroom scenarios, handouts, and transparencies - Tools, resources, and strategies for designing curriculum across the four parallels Staff Development Guide for the Parallel Curriculum is an essential handbook for leading professional training that results in enhanced teacher expertise and a multidimensional, high-quality curriculum that challenges all learners.

DKK 366.00
1

Teaching Mathematics in the Visible Learning Classroom, Grades 6-8 - John Hattie - Bog - SAGE Publications Inc - Plusbog.dk

Teaching Mathematics in the Visible Learning Classroom, Grades 6-8 - John Hattie - Bog - SAGE Publications Inc - Plusbog.dk

Select the right task, at the right time, for the right phase of learning It could happen in the morning during homework review. Or perhaps it happens when listening to students as they struggle through a challenging problem. Or maybe even after class, when planning a lesson. At some point, the question arises: How do I influence students′ learning—what’s going to generate that light bulb "aha" moment of understanding? In this sequel to the megawatt best seller Visible Learning for Mathematics , John Almarode, Douglas Fisher, Nancy Frey, John Hattie, and Kateri Thunder help you answer that question by showing how Visible Learning strategies look in action in the mathematics classroom. Walk in the shoes of middle school teachers as they engage in the 200 micro-decisions-per-minute needed to balance the strategies, tasks, and assessments seminal to high-impact mathematics instruction. Using grade-leveled examples and a decision-making matrix, you’ll learn to - - Articulate clear learning intentions and success criteria at surface, deep, and transfer levels - - Employ evidence to guide students along the path of becoming metacognitive and self-directed mathematics achievers - - Use formative assessments to track what students understand, what they don’t, and why - - Select the right task for the conceptual, procedural, or application emphasis you want, ensuring the task is for the right phase of learning - - Adjust the difficulty and complexity of any task to meet the needs of all learners - It’s not only what works, but when . Exemplary lessons, video clips, and online resources help you leverage the most effective teaching practices at the most effective time to meet the surface, deep, and transfer learning needs of every student.

DKK 341.00
1

Easy R - Quan L. Li - Bog - SAGE Publications Inc - Plusbog.dk

Easy R - Quan L. Li - Bog - SAGE Publications Inc - Plusbog.dk

Do you want to learn R? This book is built on the premise that anyone with a bit of free time and a healthy curiosity can learn to use R in their studies or at work. The authors focus on using R to do useful things like writing reports, creating data and graphs, accessing datasets collected by others, preparing data, and conducting simple data analysis. In this book you’ll learn how to: install R and RStudio®, and set up an RStudio® project and folders; write an essay with graphs based on simple real-world data using R Markdown; create variables from everyday numeric information and visualize data through ­five types of charts—bar plot, histogram, pie chart, scatter plot, and time series line plot—to identify patterns in the data; write and run R programs, and prepare your data following the tidyverse approach; import external datasets into R, install R data packages, and carry out initial data validity checks; conduct exploratory data analysis through three exercises involving data on voting outcomes, natural resource consumption, and gross domestic product (GDP) via data visualization, correlation coeffi­cient, and simple regression; and write a research paper on the impact of GDP per capita on life expectancy using R Markdown. Student-friendly language and examples (such as binge-watched shows on Netflix, and the top 5 songs on Spotify), cumulative learning, and practice exercises make this a must-have guide for a variety of courses where data are used and reports need to be written. Code and datasets used to carry out the examples in the book are available on an accompanying website.

DKK 415.00
1

Staff Development Guide for the Parallel Curriculum - - Bog - SAGE Publications Inc - Plusbog.dk

Staff Development Guide for the Parallel Curriculum - - Bog - SAGE Publications Inc - Plusbog.dk

"This guide provides clear, intelligent support for teachers and administrators to explore the possibilities that the Parallel Curriculum Model brings to educators and students, and to translate those possibilities into action in the classroom." —Carol Ann Tomlinson, William Clay Parish Jr. Professor of EducationUniversity of Virginia "In my experience teaching graduate students about the Parallel Curriculum Model, I am always looking for a variety of ways to expose them to the intent of each parallel. This guide is an invaluable resource in helping us talk about and practice the model. The varied examples and practical lessons offer fantastic building blocks to use in my work with teachers!" —Jennifer Beasley, Educational ConsultantUniversity of Virginia Extend the abilities of teachers and students alike with focused training on sophisticated curriculum design! Complementing the best-selling second edition of The Parallel Curriculum , this all-inclusive facilitator′s guide is an indispensable resource for anyone planning, designing, or conducting curriculum development training on the Parallel Curriculum Model. This easy-to-use workbook offers step-by-step instructions aligned with the content of the core book. Staff developers will learn how to support training sessions to help educators design and implement curriculum along four parallels. Ideal for facilitating book study groups, seminars, and professional development events, the book provides: - A complete training program of 53 workshops, including 12 workshops per curriculum parallel - Scripts, agendas, activities, sample classroom scenarios, handouts, and transparencies - Tools, resources, and strategies for designing curriculum across the four parallels Staff Development Guide for the Parallel Curriculum is an essential handbook for leading professional training that results in enhanced teacher expertise and a multidimensional, high-quality curriculum that challenges all learners.

DKK 703.00
1

Teaching Mathematics in the Visible Learning Classroom, High School - John Hattie - Bog - SAGE Publications Inc - Plusbog.dk

Teaching Mathematics in the Visible Learning Classroom, High School - John Hattie - Bog - SAGE Publications Inc - Plusbog.dk

Select the right task, at the right time, for the right phase of learning It could happen in the morning during homework review. Or perhaps it happens when listening to students as they struggle through a challenging problem. Or maybe even after class, when planning a lesson. At some point, the question arises: How do I influence students′ learning—what’s going to generate that light bulb "aha" moment of understanding? In this sequel to the megawatt best seller Visible Learning for Mathematics , John Almarode, Douglas Fisher, Joseph Assof, John Hattie, and Nancy Frey help you answer that question by showing how Visible Learning strategies look in action in the mathematics classroom. Walk in the shoes of high school teachers as they engage in the 200 micro-decisions-per-minute needed to balance the strategies, tasks, and assessments seminal to high-impact mathematics instruction. Using grade-leveled examples and a decision-making matrix, you’ll learn to - - Articulate clear learning intentions and success criteria at surface, deep, and transfer levels - - Employ evidence to guide students along the path of becoming metacognitive and self-directed mathematics achievers - - Use formative assessments to track what students understand, what they don’t, and why - - Select the right task for the conceptual, procedural, or application emphasis you want, ensuring the task is for the right phase of learning - - Adjust the difficulty and complexity of any task to meet the needs of all learners - It’s not only what works, but when . Exemplary lessons, video clips, and online resources help you leverage the most effective teaching practices at the most effective time to meet the surface, deep, and transfer learning needs of every student.

DKK 341.00
1

A Team Approach to Behaviour Management - Chris Derrington - Bog - SAGE Publications Inc - Plusbog.dk

A Team Approach to Behaviour Management - Chris Derrington - Bog - SAGE Publications Inc - Plusbog.dk

`This is an accessible and clearly set-out book, with a consistently positive and empowering tone. The examples and level of the material are realistic and likely to promote discussion, which is skilfully handled, would lead to a more consistent approach′ - European Journal of Special Needs `Trying to know something about everything is a tall order, but this book can ease the burden considerably if you feel the teaching assistants (or any staff in your school) would benefit from help and advice on behaviour management. This is just the thing for a busy SENCO, although, as a special needs adviser, I can already see how I might use and adapt some of the excellent resources and activity ideas to add sparkle to my own centre - and school-based training′ - British Journal of Special Education `The resource is designed for SENCOs/trainers who work with TAs and it really does hit its target audience, striking a good balance between the SENCO′s need for comprehensive coverage of the material and the TA′s need for an accessible training and developmental experience. In addition, there are clearly potential applications for (perhaps slightly tweaked) elements of the resource with other teaching, and non-teaching, staff in schools. The resource costs £16.99, which works out at just £2.50 per unit. Setting aside the ′real′ value of the resource in terms of the improved behaviour-management performance of our TA′s and other school staff, the value to the SENCO/trainer of having a comprehensively packaged resource which includes so much useful material and which requires little, if any, ′tweaking′ before being presented to its target audience in the individual school, is vastly greater than what is, essentially, just the price of a pint of beer per unit′ - Spare-Chair `According to the SENCO in the school where I work: "It′s just what I′ve been looking for! All the work has been done for me, where can I buy one?". This book is well laid out, easy to access and simple to understand′- Teaching Assistant News `This book provides a clear structure for the SENCO to deliver in-school training on behaviour management…Each unit offers suggestions for practical school-based follow-up work that TAs can undertake. It would be a useful support to SENCOs who are planning training. Brendan Cunnane, Teaching and Learning Consultant for KS3 Behaviour and Attendance notes that: (the book) "chimes fully with the messages of the KS2 pilot on developing SEBS (Social, Emotional and Behavioural Skills) and the KS3 B & A Strand…. Good exercises and strategies which are clearly explained…. A good practical compendium with theoretical underpinnings" ′ - East Riding Teaching Assistant News `The materials are comprehensive and thought-provoking. They deal with the issues of behaviour management at an individual, team and school level and the participant activities provided are at once engaging and insightful′ - TA Help Website Developed from training courses run by the authors for SENCOs and teaching assistants, this book provides a clear structure for the SENCO to deliver in-school training on behaviour management to teaching assistants and other school staff. The emphasis is on planning for a team approach to problem solving within the context of whole-school improvement. The book is split up into a series of units that are designed to develop awareness and understanding through shared training. Each unit offers suggestions for practical school-based follow-up work that the teaching assistant can undertake and provides materials to allow the teaching assistant to maintain a reflective log of their work to support their professional development. The authors: - place their material in the context of the increasingly managerial role SENCOs are undertaking with their teaching assistants - take into account the proposed development of the role of the teaching assistant as outlined in recent DfES guidance - provide the SENCO with all training materials - photocopiable worksheets , suggested aims and objectives, discussion topics, tasks and activities. The units offer a flexible training programme that schools can tailor to their individual needs and everything is written in a highly practical and user-friendly style. SENCOs should find it an invaluable training tool for use with teaching assistants and other school staff. It is suitable for use at both primary and secondary level.

DKK 457.00
1

Uncover the Hidden Power of Television Programming - David Lloyd - Bog - SAGE Publications Inc - Plusbog.dk

Uncover the Hidden Power of Television Programming - David Lloyd - Bog - SAGE Publications Inc - Plusbog.dk

A must read for any advertisers. A well-designed experiment that sheds light on the critical issue of the effect of audience program involvement on advertising effectiveness. —Jerry Wind, Director, The Wharton School "Uncover the Hidden Power of Television Programming does exactly that—demonstrates that consumer involvement in a program can mean the difference between a commercial′s success and it being unwept, unmourned, and unremembered. This is another tool that advertisers and their agencies can use to obtain more mileage from their campaigns." -Jack Connors, CEO, Hill, Holiday Communications "The work that Clancy and Lloyd describe in this clearly-written and definitive book could-and should-change the way advertisers and their agencies think about (and buy) media. Advertisers who take the lessons of this study to heart will never buy television and print media the same way again. Clancy and Lloyd′s concept of the CPMI′s (cost per thousand people involved) is to CPM′s as cruise missiles are to artillery" -John Bernbach, CEO, The Bernbach "With all the hype and nonsense predicting the death of traditional media, it′s refreshing and important to understand the factual intelligence Kevin J. Clancy and David W. Lloyd offer to advertisers and agencies alike." -Allen Rosenshine, Chairman/CEO, BBDO Worldwide This ground-breaking book shows that television (and print) can be much more powerful advertising vehicles than has ever been supposed—a key issue in a time of fragmenting audiences—by measuring the involvement level of viewers in television programs, newspapers, and magazines. The original research reported in this book finds that the more involved viewers are in a television programs, the greater the impact of the advertising carried by the program. Since advertisers buy programs based on audience size and composition (e.g., demographics), and since these factors have little to do with viewer involvement, advertisers are missing a significant opportunity to improve the effectiveness of their adverting. As television audiences continue to fragment and commercial costs continue to rise, the book′s message grows even more important to television advertisers. Uncover the Hidden Power of Television Programming provides insight into how an advertiser can make the firm′s advertising dollars work harder and smarter.

DKK 844.00
1

Qualitative Nursing Research - - Bog - SAGE Publications Inc - Plusbog.dk

Qualitative Nursing Research - - Bog - SAGE Publications Inc - Plusbog.dk

An American Journal of Nursing 1991 Book of the Year Debates about counting and coding data, ethical issues of interviewing, improving the use of self, examining one′s own culture--these are but a few of the troublesome issues nursing researchers face on a daily basis. Written for nursing researchers and graduate students, Qualitative Nursing Research addresses many of the problematic issues described above. Leading qualitative methodologists with backgrounds in phenomenology, grounded theory, and ethnography contribute specific chapters on their favorite sticky issues--which in turn form the basis for the informative dialogues at the beginning of each chapter. These stimulating dialogues reflect the active disagreements and different solutions presented, thus accurately indicating the state of the science in nursing today. In addition, contributors also examine the importance of funding, institutional review, and peer reviews. Qualitative Nursing Research is a vital resource for all nursing researchers and their advanced students. "The book is a valuable contribution grounded in the current state of qualitative research. There are some answers, solutions, suggestions offered for teaching, for conducting or not conducting research in your own culture, for getting a proposal funded, for interviewing, for choosing a sample, for combining different methods in the same study, among others. The chapters are practical, reality-based; offering concrete examples to illustrate issues discussed. . . . There are insightful critiques of research throughout the book--identifying strengths, weaknesses, or inaccurate use of methods." --Phenomenology and the Human Sciences "The book′s mix of contributors is one of its major strengths. The authors represent a cross section of major qualitative researchers. The perspectives represented include ethnography, phenomenology, and grounded theory. Collectively, they provide a vibrant and vital discussion of qualitative research in the 1990s. . . . The writing style is clear and readable. The editor has maintained the flavor of the original authors and blended the work into a consistent whole." --Rehabilitation Nursing Research "There are only a few substantial revisions to the first edition, but they are useful and important. . . .In her chapter ′Issues of Reliability and Validity′, Pamela Brink adds two very helpful sections in which she compares how the concepts of reliability and validity are treated differently in other qualitative research texts. Kathleen Knafl and Bonnie Breitmayer enhance their concluding discussion of triangulation and a solid bibliography on grant writing is added by Toni Tripp-Reimer and Marlene Zichi Cohen to their chapter ′Funding Strategies for Qualitative Research′. Moving through the book the reader will find the chapters to be . . . of high quality. . . Vangie Bergum′s ′Being a Phenomenological Researcher′, shine in their clarity and resonance. There is much that is useful here. . . practical pointers are offered in the various chapters, such as schedules for research projects, tips for interviewing and access, suggestions for getting qualitative research through institutional review boards, and how to teach qualitative research methods. Thought-provoking issues are raised, such as Brink′s notion that nursing practice as a process demands longitudinal research. Morse′s aim, to address some of the gaps in the qualitative text books, is well met. Graduate students and experienced researchers alike will find the book useful. It is one that a researcher can, in the spirit of dialogue, repeatedly return to in order to explore the questions which arise in the reading. Engaging in dialogue is made easier by the book′s format. . . . Each chapter is preceded by excerpts of dialogue from the discussion [Chicago symposium, 1987]. Some of the most interesting points are raised in these excerpts. The establishment of strong qualitative research programs by the book′s contributors . . . is noteworthy. . . . Qualitative Nursing Research: A Contemporary Dialogue makes an important contribution to the developing body of knowledge in the exploration of meaning in experience in health and illness and in nursing." --International Journal of Nursing Studies "[This book] represents an important addition to the former dearth of texts on qualitative research methods for nurses who wish to pursue ethnographic, grounded theory, and phenomenological approaches. Not only does this book make clear the distinct nature of each of these traditions, but it also wrestles with the contentious issues of sampling, to count or not to count during analysis, reliability and validity, and triangulation in qualitative research." --Palliative Medicine "I have found the book to be one of the best available on issues surrounding qualitative nursing research. . . . The strengths of Dr. Morse′s book are clear articulation of the issues on a wide range of topics per

DKK 844.00
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