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Your Ad Here - Michael Serazio - Bog - New York University Press - Plusbog.dk

Your Ad Here - Michael Serazio - Bog - New York University Press - Plusbog.dk

2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.

DKK 278.00
1

Amheida II - Anna Lucille Boozer - Bog - New York University Press - Plusbog.dk

Amheida II - Anna Lucille Boozer - Bog - New York University Press - Plusbog.dk

This archaeological report provides a comprehensive study of the excavations carried out at Amheida House B2 in Egypt''s Dakhleh Oasis between 2005 and 2007, followed by three study seasons between 2008 and 2010. The excavations at Amheida in Egypt''s western desert, begun in 2001 under the aegis of Columbia University and sponsored by NYU since 2008, are investigating all aspects of social life and material culture at the administrative center of ancient Trimithis. The excavations so far have focused on three areas of this very large site: a centrally located upper-class fourth-century AD house with wall paintings, an adjoining school, and underlying remains of a Roman bath complex; a more modest house of the third century; and the temple hill, with remains of the Temple of Thoth built in the first century AD and of earlier structures. Architectural conservation has protected and partly restored two standing funerary monuments, a mud-brick pyramid and a tower tomb, both of the Roman period.This volume presents and discusses the architecture, artifacts and ecofacts recovered from B2 in a holistic manner, which has rarely before been attempted in a full report on the excavation of a Romano-Egyptian house. The primary aim of this volume is to combine an architectural and material-based study with an explicitly contextual and theoretical analysis. In so doing, it develops a methodology and presents a case study of how the rich material remains of Romano-Egyptian houses may be used to investigate the relationship between domestic remains and social identity.

DKK 472.00
1

Amheida III - Roger S. Bagnall - Bog - New York University Press - Plusbog.dk

Amheida III - Roger S. Bagnall - Bog - New York University Press - Plusbog.dk

This archaeological report provides a comprehensive study of the excavations carried out at Amheida House B2 in Egypt''s Dakhleh Oasis between 2005 and 2007, followed by three study seasons between 2008 and 2010. The excavations at Amheida in Egypt''s western desert, begun in 2001 under the aegis of Columbia University and sponsored by NYU since 2008, are investigating all aspects of social life and material culture at the administrative center of ancient Trimithis. The excavations so far have focused on three areas of this very large site: a centrally located upper-class fourth-century AD house with wall paintings, an adjoining school, and underlying remains of a Roman bath complex; a more modest house of the third century; and the temple hill, with remains of the Temple of Thoth built in the first century AD and of earlier structures. Architectural conservation has protected and partly restored two standing funerary monuments, a mud-brick pyramid and a tower tomb, both of the Roman period. This is the second volume of ostraka from the excavations Amheida (ancient Trimithis) in Egypt. It adds 491 items to the growing corpus of primary texts from the site. In addition to the catalog, the introductory sections make important contributions to understanding the role of textual practice in the life of a pre-modern small town. Issues addressed include tenancy, the administration of water, governance, the identification of individuals in the archaeological record, the management of estates, personal handwriting, and the uses of personal names. Additionally, the chapter "Ceramic Fabrics and Shapes” by Clementina Caputo breaks new ground in the treatment of these inscribed shards as both written text and physical object. This volume will be of interest to specialists in Roman-period Egypt as well as to scholars of literacy and writing in the ancient world and elsewhere.

DKK 640.00
1

Amheida I - Roger S. Bagnall - Bog - New York University Press - Plusbog.dk

Amheida I - Roger S. Bagnall - Bog - New York University Press - Plusbog.dk

This volume presents 455 inscribed pottery fragments, or ostraka,found during NYU’s excavations at Amheida in the western desert of Egypt. Themajority date to the Late Roman period (3rd to 4th century AD), a time of rapidsocial change in Egypt and the ancient Mediterranean generally. Amheida was asmall administrative center, and the full publication of these brief textsilluminates the role of writing in the daily lives of its inhabitants. Thesubjects covered by the Amheida ostraka include the distribution of food, theadministration of wells, the commercial lives of inhabitants, their education,and other aspects of life neglected in literary sources. The authors provide afull introduction to the technical aspects of terminology and chronology, whilealso situating this important evidence in its historical, social and regionalcontext. Online edition available as part of the NYU Library''s Ancient World Digital Library and in partnership with the Institute for the Study of the Ancient World (ISAW).

DKK 430.00
1

Controlling the Message - - Bog - New York University Press - Plusbog.dk

Controlling the Message - - Bog - New York University Press - Plusbog.dk

Choice Outstanding Academic Title of 2016From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens’ engagement with the issues—these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today’s diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship—an ideal volume for students, scholars, and political analysts alike.

DKK 674.00
1

The Racial Railroad - Julia H. Lee - Bog - New York University Press - Plusbog.dk

The Racial Railroad - Julia H. Lee - Bog - New York University Press - Plusbog.dk

Reveals the legacy of the train as a critical site of race in the United StatesDespite the seeming supremacy of car culture in the United States, the train has long been and continues to be a potent symbol of American exceptionalism, ingenuity, and vastness. For almost two centuries, the train has served as the literal and symbolic vehicle for American national identity, manifest destiny, and imperial ambitions. It’s no surprise, then, that the train continues to endure in depictions across literature, film, ad music. The Racial Railroad highlights the surprisingly central role that the railroad has played—and continues to play—in the formation and perception of racial identity and difference in the United States. Julia H. Lee argues that the train is frequently used as the setting for stories of race because it operates across multiple registers and scales of experience and meaning, both as an invocation of and a depository for all manner of social, historical, and political narratives. Lee demonstrates how, through legacies of racialized labor and disenfranchisement—from the Chinese American construction of the Transcontinental Railroad and the depictions of Native Americans in landscape and advertising, to the underground railroad and Jim Crow segregation—the train becomes one of the exemplary spaces through which American cultural works explore questions of racial subjectivity, community, and conflict. By considering the train through various lenses, The Racial Railroad tracks how racial formations and conflicts are constituted in significant and contradictory ways by the spaces in which they occur.

DKK 674.00
1

Controlling the Message - - Bog - New York University Press - Plusbog.dk

Controlling the Message - - Bog - New York University Press - Plusbog.dk

Choice Outstanding Academic Title of 2016From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens’ engagement with the issues—these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today’s diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship—an ideal volume for students, scholars, and political analysts alike.

DKK 240.00
1

The Racial Railroad - Julia H. Lee - Bog - New York University Press - Plusbog.dk

The Racial Railroad - Julia H. Lee - Bog - New York University Press - Plusbog.dk

Reveals the legacy of the train as a critical site of race in the United StatesDespite the seeming supremacy of car culture in the United States, the train has long been and continues to be a potent symbol of American exceptionalism, ingenuity, and vastness. For almost two centuries, the train has served as the literal and symbolic vehicle for American national identity, manifest destiny, and imperial ambitions. It’s no surprise, then, that the train continues to endure in depictions across literature, film, ad music. The Racial Railroad highlights the surprisingly central role that the railroad has played—and continues to play—in the formation and perception of racial identity and difference in the United States. Julia H. Lee argues that the train is frequently used as the setting for stories of race because it operates across multiple registers and scales of experience and meaning, both as an invocation of and a depository for all manner of social, historical, and political narratives. Lee demonstrates how, through legacies of racialized labor and disenfranchisement—from the Chinese American construction of the Transcontinental Railroad and the depictions of Native Americans in landscape and advertising, to the underground railroad and Jim Crow segregation—the train becomes one of the exemplary spaces through which American cultural works explore questions of racial subjectivity, community, and conflict. By considering the train through various lenses, The Racial Railroad tracks how racial formations and conflicts are constituted in significant and contradictory ways by the spaces in which they occur.

DKK 283.00
1

This Year's Model - Elizabeth Wissinger - Bog - New York University Press - Plusbog.dk

This Year's Model - Elizabeth Wissinger - Bog - New York University Press - Plusbog.dk

Over the last four decades, the fashion modeling industry has become a lightning rod for debates about Western beauty ideals, the sexual objectification of women, and consumer desire. Yet, fashion models still captivate, embodying all that is cool, glam, hip, and desirable. They are a fixture in tabloids, magazines, fashion blogs, and television. Why exactly are models so appealing? And how do these women succeed in so soundly holding our attention?In This Year’s Model, Elizabeth Wissinger weaves together in-depth interviews and research at model castings, photo shoots, and runway shows to offer a glimpse into the life of the model throughout the 20th and 21st centuries. Once an ad hoc occupation, the “model life” now involves a great deal of physical and virtual management of the body, or what Wissinger terms “glamour labor.” Wissinger argues that glamour labor—the specialized modeling work of self-styling, crafting a ‘look,’ and building an image—has been amplified by the rise of digital media, as new technologies make tinkering with the body’s form and image easy. Models can now present self-fashioning, self-surveillance, and self-branding as essential behaviors for anyone who is truly in the know and ‘in fashion.’ Countless regular people make it their mission to achieve this ideal, not realizing that technology is key to creating the unattainable standard of beauty the model upholds—and as Wissinger argues, this has been the case for decades, before Photoshop even existed. Both a vividly illustrated historical survey and an incisive critique of fashion media, This Year’s Model demonstrates the lasting cultural influence of this unique form of embodied labor.

DKK 248.00
1

Angel Patriots - Alexander T. Riley - Bog - New York University Press - Plusbog.dk

Angel Patriots - Alexander T. Riley - Bog - New York University Press - Plusbog.dk

When United Flight 93, the fourth plane hijacked in the September 11, 2001 terrorist attacks, crashed into a field near Shanksville, Pennsylvania, the gash it left in the ground became a national site of mourning. The flight’s 40 passengers became a media obsession, and countless books, movies, and articles told the tale of their heroic fight to band together and sacrifice their lives to stop Flight 93 from becoming a weapon of terror. In Angel Patriots, Alexander Riley argues that by memorializing these individuals as patriots, we have woven them into much larger story of our nation—an existing web of narratives, values, dramatic frameworks, and cultural characters about what it means to be truly American. Riley examines the symbolic impact and role of the Flight 93 disaster in the nation’s collective consciousness, delving into the spontaneous memorial efforts that blossomed in Shanksville immediately after the news of the crash spread; the ad-hoc sites honoring the victims that in time emerged, such as a Parks Department-maintained memorial close to the crash site and a Flight 93 Chapel created by a local Catholic priest; and finally, the creation of an official, permanent crash monument in Shanksville like those built for past American wars. Riley also analyzes the cultural narratives that evolved in films and in books around the events on the day of the crash and the lives and deaths of its “angel patriot” passengers, uncovering how these representations of the event reflect the myth of the authentic American nation—one that Americans believed was gravely threatened in the September 11 attacks. A profound and thought-provoking study, Angel Patriots unveils how, in the wake of 9/11, America mourned much more than the loss of life.

DKK 271.00
1