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Buy Now - Emily West - Bog - MIT Press Ltd - Plusbog.dk

Buy Now - Emily West - Bog - MIT Press Ltd - Plusbog.dk

How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now , Emily West examines Amazon’s consumer-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so many aspects of our lives even as it faded into the background, becoming a sort of infrastructure that can be taken for granted. Amazon promotes the comfort and care of its customers (but not its workers) to become the ultimate service brand in the digital economy. West shows how Amazon has cultivated personalized, intimate relationships with consumers that normalize its outsized influence on our selves and our communities. She describes the brand’s focus on speedy and seamless ecommerce delivery, represented in the materiality of the branded brown box; the positioning of its book retailing, media streaming, and smart speakers as services rather than sales; and the brand’s image control strategies. West considers why pushback against Amazon’s ubiquity and market power has come mainly from among Amazon’s workers rather than its customers or competitors, arguing that Amazon’s brand logic fragments consumers as a political bloc. West’s innovative account, the first to examine Amazon from a critical media studies perspective, offers a cautionary cultural study of bigness in today’s economy.

DKK 287.00
1

Recommendation Engines - Michael Schrage - Bog - MIT Press Ltd - Plusbog.dk

Recommendation Engines - Michael Schrage - Bog - MIT Press Ltd - Plusbog.dk

How companies like Amazon and Netflix know what “you might also like”: the history, technology, business, and social impact of online recommendation engines. Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and best friends. Amazon already knows what kind of books and household goods you like and is more than eager to recommend more; YouTube and TikTok always have another video lined up to show you; Netflix has crunched the numbers of your viewing habits to suggest whole genres that you would enjoy. In this volume in the MIT Press''s Essential Knowledge series, innovation expert Michael Schrage explains the origins, technologies, business applications, and increasing societal impact of recommendation engines, the systems that allow companies worldwide to know what products, services, and experiences “you might also like.” Schrage offers a history of recommendation that reaches back to antiquity''s oracles and astrologers; recounts the academic origins and commercial evolution of recommendation engines; explains how these systems work, discussing key mathematical insights, including the impact of machine learning and deep learning algorithms; and highlights user experience design challenges. He offers brief but incisive case studies of the digital music service Spotify; ByteDance, the owner of TikTok; and the online personal stylist Stitch Fix. Finally, Schrage considers the future of technological recommenders: Will they leave us disappointed and dependent—or will they help us discover the world and ourselves in novel and serendipitous ways?

DKK 168.00
1

Cloud Empires - Vili Lehdonvirta - Bog - MIT Press Ltd - Plusbog.dk

Cloud Empires - Vili Lehdonvirta - Bog - MIT Press Ltd - Plusbog.dk

The rise of the platform economy into statelike dominance over the lives of entrepreneurs, users, and workers. The early Internet was a lawless place, populated by scam artists who made buying or selling anything online risky business. Then Amazon, eBay, Upwork, and Apple established secure digital platforms for selling physical goods, crowdsourcing labor, and downloading apps. These tech giants have gone on to rule the Internet like autocrats. How did this happen? How did users and workers become the hapless subjects of online economic empires? The Internet was supposed to liberate us from powerful institutions. In Cloud Empires, digital economy expert Vili Lehdonvirta explores the rise of the platform economy into statelike dominance over our lives and proposes a new way forward. Digital platforms create new marketplaces and prosperity on the Internet, Lehdonvirta explains, but they are ruled by Silicon Valley despots with little or no accountability. Neither workers nor users can “vote with their feet” and find another platform because in most cases there isn’t one. And yet using antitrust law and decentralization to rein in the big tech companies has proven difficult. Lehdonvirta tells the stories of pioneers who helped create—or resist—the new social order established by digital platform companies. The protagonists include the usual suspects—Amazon founder Jeff Bezos, Travis Kalanick of Uber, and Bitcoin’s inventor Satoshi Nakamoto—as well as Kristy Milland, labor organizer of Amazon’s Mechanical Turk, and GoFundMe, a crowdfunding platform that has emerged as an ersatz stand-in for the welfare state. Only if we understand digital platforms for what they are—institutions as powerful as the state—can we begin the work of democratizing them.

DKK 206.00
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Designed for Digital - Cynthia M. Beath - Bog - MIT Press Ltd - Plusbog.dk

Designed for Digital - Cynthia M. Beath - Bog - MIT Press Ltd - Plusbog.dk

One of Forbes''s Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digita l offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.

DKK 186.00
1

Cloud Empires - Vili Lehdonvirta - Bog - MIT Press Ltd - Plusbog.dk

Cloud Empires - Vili Lehdonvirta - Bog - MIT Press Ltd - Plusbog.dk

The rise of the platform economy into statelike dominance over the lives of entrepreneurs, users, and workers. The early Internet was a lawless place, populated by scam artists who made buying or selling anything online risky business. Then Amazon, eBay, Upwork, and Apple established secure digital platforms for selling physical goods, crowdsourcing labor, and downloading apps. These tech giants have gone on to rule the Internet like autocrats. How did this happen? How did users and workers become the hapless subjects of online economic empires? The Internet was supposed to liberate us from powerful institutions. In Cloud Empires , digital economy expert Vili Lehdonvirta explores the rise of the platform economy into statelike dominance over our lives and proposes a new way forward. Digital platforms create new marketplaces and prosperity on the Internet, Lehdonvirta explains, but they are ruled by Silicon Valley despots with little or no accountability. Neither workers nor users can “vote with their feet” and find another platform because in most cases there isn’t one. And yet using antitrust law and decentralization to rein in the big tech companies has proven difficult. Lehdonvirta tells the stories of pioneers who helped create—or resist—the new social order established by digital platform companies. The protagonists include the usual suspects—Amazon founder Jeff Bezos, Travis Kalanick of Uber, and Bitcoin’s inventor Satoshi Nakamoto—as well as Kristy Milland, labor organizer of Amazon’s Mechanical Turk, and GoFundMe, a crowdfunding platform that has emerged as an ersatz stand-in for the welfare state. Only if we understand digital platforms for what they are—institutions as powerful as the state—can we begin the work of democratizing them.

DKK 230.00
1

Prison Media - Fredrik Stiernstedt - Bog - MIT Press Ltd - Plusbog.dk

Winning the Right Game - Ron Adner - Bog - MIT Press Ltd - Plusbog.dk

Winning the Right Game - Ron Adner - Bog - MIT Press Ltd - Plusbog.dk

How to succeed in an era of ecosystem-based disruption: strategies and tools for offense, defense, timing, and leadership in a changing competitive landscape. The basis of competition is changing. Are you prepared? Rivalry is shifting from well-defined industries to broader ecosystems: automobiles to mobility platforms; banking to fintech; television broadcasting to video streaming. Your competitors are coming from new directions and pursuing different goals from those of your familiar rivals. In this world, succeeding with the old rules can mean losing the new game. Winning the Right Game introduces the concepts, tools, and frameworks necessary to confront the threat of ecosystem disruption and to develop the strategies that will let your organization play ecosystem offense. To succeed in this world, you need to change your perspective on competition, growth, and leadership. In this book, strategy expert Ron Adner offers a new way of thinking, illustrating breakthrough ideas with compelling cases. How did a strategy of ecosystem defense save Wayfair and Spotify from being crushed by giants Amazon and Apple? How did Oprah Winfrey redraw industry boundaries to transition from television host to multimedia mogul? How did a shift to an alignment mindset enable Microsoft''s cloud-based revival? Each was rooted in a new approach to competitors, partners, and timing that you can apply to your own organization. For today''s leaders the difference between success and failure is no longer simply winning, but rather being sure that you are winning the right game.

DKK 206.00
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Cloud Computing, revised and updated edition - Nayan B. Ruparelia - Bog - MIT Press Ltd - Plusbog.dk

Cloud Computing, revised and updated edition - Nayan B. Ruparelia - Bog - MIT Press Ltd - Plusbog.dk

An updated, revised, and comprehensive overview of the concepts related to cloud computing, including recent applications, innovations, and its future evolution. In this Essential Knowledge volume, Nayan B. Ruparelia provides an updated and revised version of Cloud Computing , first published in 2016, to address not only the fact that cloud computing has become a ubiquitous part of mainstream computing since then but also has made strides in other key aspects of the technology’s development, including: - cloud computing’s history, - updated security fundamentals that provide examples of Identity and Access Management (IAM) use that illustrate the difference between on-premise (i.e., conventional) security and cloud-based security implementation and Security Information and Event Management SIEM), - an updated discussion of data migration to the cloud, - a new chapter on data integrity, - cloud native computing, - the use of microservice design patterns, - cloud automation using orchestrators and tools such as Kubernetes, - a comparison of common public clouds (Microsoft Azure, Google Cloud Platform, and Amazon AWS), - and a future outlook for cloud computing. An indispensable guide to cloud computing for the layperson, Cloud Computing cuts through the technical jargon and details that are irrelevant to nontechnologists, as well as the marketing hype, and explains clearly what cloud computing is, when to use it (and when not to), how to select a cloud service, how to integrate it with other technologies, and what the best practices are for its adoption.

DKK 161.00
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Digital Lethargy - Tung Hui Hu - Bog - MIT Press Ltd - Plusbog.dk

Digital Lethargy - Tung Hui Hu - Bog - MIT Press Ltd - Plusbog.dk

The exhaustion, disappointment, and listlessness experienced under digital capitalism, explored through works by contemporary artists, writers, and performers. Sometimes, interacting with digital platforms, we want to be passive—in those moments of dissociation when we scroll mindlessly rather than connecting with anyone, for example, or when our only response is a shrugging “lol.” Despite encouragement by these platforms to “be yourself,” we want to be anyone but ourselves. Tung-Hui Hu calls this state of exhaustion, disappointment, and listlessness digital lethargy. This condition permeates our lives under digital capitalism, whether we are “users,” who are what they click, or racialized workers in Asia and the Global South. Far from being a state of apathy, however, lethargy may hold the potential for social change. Hu explores digital lethargy through a series of works by contemporary artists, writers, and performers. These dispatches from the bleeding edge of digital culture include a fictional dystopia where low-wage Mexican workers laugh and emote for white audiences; a group that invites lazy viewers to strap their Fitbits to a swinging metronome, faking fitness and earning a discount on their health insurance premiums; and a memoir of burnout in an Amazon warehouse. These works dwell within the ordinariness and even banality of digital life, redirecting our attention toward moments of thwarted agency, waiting and passing time. Lethargy, writes Hu, is a drag: it weighs down our ability to rush to solutions, and forces us to talk about the unresolved present.

DKK 209.00
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Digital Lethargy - Tung Hui Hu - Bog - MIT Press Ltd - Plusbog.dk

Digital Lethargy - Tung Hui Hu - Bog - MIT Press Ltd - Plusbog.dk

The exhaustion, disappointment, and listlessness experienced under digital capitalism, explored through works by contemporary artists, writers, and performers. Sometimes, interacting with digital platforms, we want to be passive—in those moments of dissociation when we scroll mindlessly rather than connecting with anyone, for example, or when our only response is a shrugging “lol.” Despite encouragement by these platforms to “be yourself,” we want to be anyone but ourselves. Tung-Hui Hu calls this state of exhaustion, disappointment, and listlessness digital lethargy . This condition permeates our lives under digital capitalism, whether we are “users,” who are what they click, or racialized workers in Asia and the Global South. Far from being a state of apathy, however, lethargy may hold the potential for social change. Hu explores digital lethargy through a series of works by contemporary artists, writers, and performers. These dispatches from the bleeding edge of digital culture include a fictional dystopia where low-wage Mexican workers laugh and emote for white audiences; a group that invites lazy viewers to strap their Fitbits to a swinging metronome, faking fitness and earning a discount on their health insurance premiums; and a memoir of burnout in an Amazon warehouse. These works dwell within the ordinariness and even banality of digital life, redirecting our attention toward moments of thwarted agency, waiting and passing time. Lethargy, writes Hu, is a drag: it weighs down our ability to rush to solutions, and forces us to talk about the unresolved present.

DKK 209.00
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Workforce Ecosystems - Elizabeth J. Altman - Bog - MIT Press Ltd - Plusbog.dk

Workforce Ecosystems - Elizabeth J. Altman - Bog - MIT Press Ltd - Plusbog.dk

A pioneering guide to understanding and leading workforce ecosystems, which include not only traditional employees, contractors, and gig workers, but also partner and complementor organizations that work with companies to accomplish enterprise and individual goals. Who is your workforce? This was a simple question when most organizations focused on hiring full- and part-time employees, but now organizations engage with both internal and external collaborators including subcontractors, freelancers, app developers, marketplace sellers, and others. As technology enables new, more efficient forms of working, and roles become more project- and outcomes-based, workforces are evolving into workforce ecosystems requiring updated strategies, leadership, and management practices. Workforce Ecosystems by Elizabeth J. Altman, David Kiron, Jeff Schwartz, and Robin Jones is an essential research-driven framework for leading these complex, interconnected workforces. Drawing on case studies, worldwide surveys, and extensive interviews with C-suite executives and senior leaders from Amazon, IBM, Mayo Clinic, NASA, Nike, Roche, Unilever, the US Army, Walmart, and others, the authors explore what workforce ecosystems are and how to navigate their unique challenges and opportunities.Practical and field-tested, Workforce Ecosystems will prepare leaders to identify distinguishing characteristics of workforce ecosystems; take advantage of their increasing relevance as the world becomes more interconnected and technology-enabled; refine business strategies to incorporate them; focus leadership, management practices, and technologies to leverage them; and traverse the ethical, societal, and public policy considerations of workforce ecosystems.

DKK 237.00
1

Sensing Machines - Chris Salter - Bog - MIT Press Ltd - Plusbog.dk

Sensing Machines - Chris Salter - Bog - MIT Press Ltd - Plusbog.dk

How we are tracked, surveilled, tantalized, and seduced by machines ranging from smart watches and Roombas to immersive art installations. Sensing machines are everywhere in our world. As we move through the day, electronic sensors and computers adjust our thermostats, guide our Roombas, count our steps, change the orientation of an image when we rotate our phones. There are more of these electronic devices in the world than there are people—in 2020, thirty to fifty billion of them (versus 7.8 billion people), with more than a trillion expected in the next decade. In Sensing Machines , Chris Salter examines how we are tracked, surveilled, tantalized, and seduced by machines ranging from smart watches and mood trackers to massive immersive art installations. Salter, an artist/scholar who has worked with sensors and computers for more than twenty years, explains that the quantification of bodies, senses, and experience did not begin with the surveillance capitalism practiced by Facebook, Amazon, Netflix, and Google but can be traced back to mathematical and statistical techniques of the nineteenth century. He describes the emergence of the “sensed self,” investigating how sensor technology has been deployed in music and gaming, programmable and immersive art environments, driving, and even eating, with e-tongues and e-noses that can taste and smell for us. Sensing technology turns our experience into data; but Salter’s story isn’t just about what these machines want from us, but what we want from them—new sensations, the thrill of the uncanny, and magic that will transport us from our daily grind.

DKK 261.00
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Global Meat - - Bog - MIT Press Ltd - Plusbog.dk

Global Meat - - Bog - MIT Press Ltd - Plusbog.dk

The growth of the global meat industry and the implications for climate change, food insecurity, workers'' rights, the treatment of animals, and other issues. Global meat production and consumption have risen sharply and steadily over the past five decades, with per capita meat consumption almost doubling since 1960. The expanding global meat industry, meanwhile, driven by new trade policies and fueled by government subsidies, is dominated by just a few corporate giants. Industrial farming—the intensive production of animals and fish—has spread across the globe. Millions of acres of land are now used for pastures, feed crops, and animal waste reservoirs. Drawing on concrete examples, the contributors to Global Meat explore the implications of the rise of a global meat industry for a range of social and environmental issues, including climate change, clean water supplies, hunger, workers'' rights, and the treatment of animals. Three themes emerge from their discussions: the role of government and corporations in shaping the structure of the global meat industry; the paradox of simultaneous rising meat production and greater food insecurity; and the industry''s contribution to social and environmental injustice. Contributors address such specific topics as the dramatic increase in pork production and consumption in China; land management by small-scale cattle farmers in the Amazon; the effect on the climate of rising greenhouse gas emissions from cattle raised for meat; and the tensions between economic development and animal welfare. Contributors Conner Bailey, Robert M. Chiles, Celize Christy, Riva C. H. Denny, Carrie Freshour, Philip H. Howard, Elizabeth Ransom, Tom Rudel, Mindi Schneider, Nhuong Tran, Bill Winders

DKK 333.00
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Everyday Adventures with Unruly Data - Melanie Feinberg - Bog - MIT Press Ltd - Plusbog.dk

Everyday Adventures with Unruly Data - Melanie Feinberg - Bog - MIT Press Ltd - Plusbog.dk

Paired informal and scholarly essays show how everyday events reveal fundamental concepts of data, including its creation, aggregation, management, and use. Whether questioning numbers on a scale, laughing at a misspelling of one’s name, or finding ourselves confused in a foreign supermarket, we are engaging with data. The only way to handle data responsibly, says Melanie Feinberg in this incisive work, is to take into account its human character. Though the data she discusses may seem familiar, close scrutiny shows it to be ambiguous, complicated, and uncertain: unruly. Drawing on the tools of information science, she uses everyday events such as deciding between Blender A and Blender B on Amazon to demonstrate a practical, critical, and generative mode of thinking about data: its creation, management, aggregation, and use. Each chapter pairs a self-contained main essay (an adventure) with a scholarly companion essay (the reflection). The adventure begins with an anecdote—visiting the library, running out of butter, cooking rice on a different stove. Feinberg argues that to understand the power and pitfalls of data science, we must attend to the data itself, not merely the algorithms that manipulate it. As she reflects on the implications of commonplace events, Feinberg explicates fundamental concepts of data that reveal the many tiny design decisions—which may not even seem like design at all—that shape how data comes to be. Through the themes of serendipity, objectivity, equivalence, interoperability, taxonomy, labels, and locality, she illuminates the surprisingly pervasive role of data in our daily thoughts and lives.

DKK 326.00
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The AI Advantage - Thomas H. (babson College) Davenport - Bog - MIT Press Ltd - Plusbog.dk

The AI Advantage - Thomas H. (babson College) Davenport - Bog - MIT Press Ltd - Plusbog.dk

Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage. In The AI Advantage , Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM''s Watson could cure cancer?—to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don''t go for the “moonshot” (curing cancer, or synthesizing all investment knowledge); look for the “low-hanging fruit” to make your company more efficient. Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informed—important but largely invisible tasks. AI technologies won''t replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning (“analytics on steroids”), and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise. Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review .

DKK 196.00
1

Where Futures Converge - Robert Buderi - Bog - MIT Press Ltd - Plusbog.dk

Where Futures Converge - Robert Buderi - Bog - MIT Press Ltd - Plusbog.dk

The evolution of the most innovative square mile on the planet: the endless cycles of change and reinvention that created today’s Kendall Square. Kendall Square in Cambridge, Massachusetts, has been called “the most innovative square mile on the planet.” It’s a life science hub, hosting Biogen, Moderna, Pfizer, Takeda, and others. It’s a major tech center, with Google, Microsoft, IBM, Amazon, Facebook, and Apple all occupying big chunks of pricey office space. Kendall Square also boasts a dense concentration of startups, with leading venture capital firms conveniently located nearby. And of course, MIT is just down the block. In Where Futures Converge , Robert Buderi offers the first detailed account of the unique ecosystem that is Kendall Square, chronicling the endless cycles of change and reinvention that have driven its evolution. Buderi, who himself has worked in Kendall Square for the past twenty years, tells fascinating stories of great innovators and their innovations that stretch back two centuries. Before biotech and artificial intelligence, there was railroad car innovation, the first long-distance telephone call, the Polaroid camera, MIT’s once secret, now famous Radiation Laboratory, and much more. Buderi takes readers on a walking tour of the square and talks to dozens of innovators, entrepreneurs, urban planners, historians, and others. He considers Kendall Square’s limitations—it’s “gentrification gone rogue,” by one description, with little affordable housing, no pharmacy, and a scarce middle class—and its strengths: the “human collisions” that spur innovation. What’s next for Kendall Square? Buderi speculates about the next big innovative enterprises and outlines lessons for aspiring innovation districts. More important, he asks how Kendall Square can be both an innovation hub and diversity, equity, and inclusion hub. There’s a lot of work still to do.

DKK 308.00
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Beyond the Valley - Ramesh Srinivasan - Bog - MIT Press Ltd - Plusbog.dk

Beyond the Valley - Ramesh Srinivasan - Bog - MIT Press Ltd - Plusbog.dk

How to repair the disconnect between designers and users, producers and consumers, and tech elites and the rest of us: toward a more democratic internet. In this provocative book, Ramesh Srinivasan describes the internet as both an enabler of frictionless efficiency and a dirty tangle of politics, economics, and other inefficient, inharmonious human activities. We may love the immediacy of Google search results, the convenience of buying from Amazon, and the elegance and power of our Apple devices, but it''s a one-way, top-down process. We''re not asked for our input, or our opinions—only for our data. The internet is brought to us by wealthy technologists in Silicon Valley and China. It''s time, Srinivasan argues, that we think in terms beyond the Valley. Srinivasan focuses on the disconnection he sees between designers and users, producers and consumers, and tech elites and the rest of us. The recent Cambridge Analytica and Russian misinformation scandals exemplify the imbalance of a digital world that puts profits before inclusivity and democracy. In search of a more democratic internet, Srinivasan takes us to the mountains of Oaxaca, East and West Africa, China, Scandinavia, North America, and elsewhere, visiting the “design labs” of rural, low-income, and indigenous people around the world. He talks to a range of high-profile public figures—including Elizabeth Warren, David Axelrod, Eric Holder, Noam Chomsky, Lawrence Lessig, and the founders of Reddit, as well as community organizers, labor leaders, and human rights activists.. To make a better internet, Srinivasan says, we need a new ethic of diversity, openness, and inclusivity, empowering those now excluded from decisions about how technologies are designed, who profits from them, and who are surveilled and exploited by them.

DKK 175.00
1