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Amazon - Natalie Berg - Bog - Kogan Page Ltd - Plusbog.dk

Amazon - Natalie Berg - Bog - Kogan Page Ltd - Plusbog.dk

Amazon - one of the world''s most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company''s persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop. This fully updated second edition explores Amazon''s response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company''s unprecedented rise to dominance.

DKK 639.00
1

Amazon - Natalie Berg - Bog - Kogan Page Ltd - Plusbog.dk

Amazon - Natalie Berg - Bog - Kogan Page Ltd - Plusbog.dk

Amazon - one of the world''s most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company''s persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop. This fully updated second edition explores Amazon''s response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company''s unprecedented rise to dominance.

DKK 307.00
1

Building the Agile Business through Digital Transformation - Peter Abraham - Bog - Kogan Page Ltd - Plusbog.dk

Building the Agile Business through Digital Transformation - Peter Abraham - Bog - Kogan Page Ltd - Plusbog.dk

How can businesses transform to achieve competitive advantage in a digital-enabled world? How can managers and leaders create a culture that supports lasting change through these transformations? Building the Agile Business through Digital Transformation is an in-depth guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile, embed innovation and develop talent to succeed.This majorly revised second edition of Building the Agile Business through Digital Transformation contains new material on the culture and mindset challenges of shifting at scale from linear to agile working, and using data effectively in organizational decision-making. Full of practical advice, examples and real-life insights from organizations at the leading edge of digital transformation including AirBnb, Amazon and Google, this book is an essential guide to driving success by becoming an agile and digital native business.

DKK 639.00
1

Building the Agile Business through Digital Transformation - Neil Perkin - Bog - Kogan Page Ltd - Plusbog.dk

Building the Agile Business through Digital Transformation - Neil Perkin - Bog - Kogan Page Ltd - Plusbog.dk

How can businesses transform to achieve competitive advantage in a digital-enabled world? How can managers and leaders create a culture that supports lasting change through these transformations? Building the Agile Business through Digital Transformation is an in-depth guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile, embed innovation and develop talent to succeed.This majorly revised second edition of Building the Agile Business through Digital Transformation contains new material on the culture and mindset challenges of shifting at scale from linear to agile working, and using data effectively in organizational decision-making. Full of practical advice, examples and real-life insights from organizations at the leading edge of digital transformation including AirBnb, Amazon and Google, this book is an essential guide to driving success by becoming an agile and digital native business.

DKK 363.00
1

Driving Digital Transformation through Data and AI - Alexander Borek - Bog - Kogan Page Ltd - Plusbog.dk

Driving Digital Transformation through Data and AI - Alexander Borek - Bog - Kogan Page Ltd - Plusbog.dk

Leading tech companies such as Netflix, Amazon and Uber use data science and machine learning at scale in their core business processes, whereas most traditional companies struggle to expand their machine learning projects beyond a small pilot scope. This book enables organizations to truly embrace the benefits of digital transformation by anchoring data and AI products at the core of their business. It provides executives with the essential tools and concepts to establish a data and AI portfolio strategy as well as the organizational setup and agile processes that are required to deliver machine learning products at scale. Key consideration is given to advancing the data architecture and governance, balancing stakeholder needs and breaking organizational silos through new ways of working. Each chapter includes templates, common pitfalls and global case studies covering industries such as insurance, fashion, consumer goods, finance, manufacturing and automotive. Covering a holistic perspective on strategy, technology, product and company culture, Driving Digital Transformation through Data and AI guides the organizational transformation required to get ahead in the age of AI.

DKK 382.00
1

Confident Data Skills - Kirill Eremenko - Bog - Kogan Page Ltd - Plusbog.dk

Confident Data Skills - Kirill Eremenko - Bog - Kogan Page Ltd - Plusbog.dk

Data has dramatically changed how our world works. Understanding and using data is now one of the most transferable and desirable skills. Whether you''re an entrepreneur wanting to boost your business, a jobseeker looking for that employable edge, or simply hoping to make the most of your current career, Confident Data Skills is here to help.This updated second edition takes you through the basics of data: from data mining and preparing and analysing your data, to visualizing and communicating your insights. It now contains exciting new content on neural networks and deep learning. Featuring in-depth international case studies from companies including Amazon, LinkedIn and Mike''s Hard Lemonade Co, as well as easy-to understand language and inspiring advice and guidance, Confident Data Skills will help you use your new-found data skills to give your career that cutting-edge boost.About the Confident series...From coding and web design to data, digital content and cyber security, the Confident books are the perfect beginner''s resource for enhancing your professional life, whatever your career path.

DKK 165.00
1

The Intelligence Revolution - Bernard Marr - Bog - Kogan Page Ltd - Plusbog.dk

The Intelligence Revolution - Bernard Marr - Bog - Kogan Page Ltd - Plusbog.dk

Artificial Intelligence (AI) is here to stay. No longer confined to the world of science fiction, AI has infiltrated the mainstream and is the new electricity for business. Bestselling author, Bernard Marr, shows you how to harness and integrate it with your business strategy. We all know about driverless cars, automated production lines and chatbots but how do you ensure your business keeps up and where do you start? Bestselling author and strategy guru, Bernard Marr , argues that AI absolutely applies to your business and explains how to design an AI strategy that will guarantee its success. The Intelligence Revolution explores the opportunities and challenges that come with this monumental new taskforce that is defining the new standards of business.Guiding us through intelligent products, services and work processes, The Intelligence Revolution illustrates how new technologies are impacting customer experience, product and service design and work efficiency. Bernard Marr delights us with fascinating case studies of businesses excelling at maximizing the potential of AI like Netflix, Autodesk, Disney, Rolls Royce and Amazon. Don''t be left behind. Instead, discover how to turbocharge your business.

DKK 221.00
1

The Martech Handbook - Darrell Alfonso - Bog - Kogan Page Ltd - Plusbog.dk

The Martech Handbook - Darrell Alfonso - Bog - Kogan Page Ltd - Plusbog.dk

Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing. It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation and lead management, to reporting and analysis as well as designing and orchestrating a tech stack that brings them all together.This book also explores getting buy-in, scaling martech within organizations depending on their needs, size and budget as well as measurement, monitoring and governance. Written by an award-winning martech leader, it features case studies and examples from companies including Spotify and Amazon alongside frameworks, question checklists, and interviews with leading industry practitioners. This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology.

DKK 288.00
1

The Digital Marketing Handbook - Simon Kingsnorth - Bog - Kogan Page Ltd - Plusbog.dk

The Digital Marketing Handbook - Simon Kingsnorth - Bog - Kogan Page Ltd - Plusbog.dk

Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer''s desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.

DKK 770.00
1

Agile Transformation - Neil Perkin - Bog - Kogan Page Ltd - Plusbog.dk

Agile Transformation - Neil Perkin - Bog - Kogan Page Ltd - Plusbog.dk

How can business leaders and organization development professionals enable their companies to succeed in a digital age? Use the second edition of Agile Transformation to improve business performance. Packed full of practical advice, this new edition features updates on data-driven decision-making and the importance of putting it at the centre of mindset change and transformation to empower teams to make decisions. As well as updates to case studies, there is extended material on agile structures, including team alignment, developing agile culture and leadership. Agile Transformation covers all aspects of business transformation, including why new operating models are needed, how to apply agile principles at scale, leveraging digital-native processes and why change managers need to think big but start small. It also looks at how to build and engage high-performing teams for change, how to tackle employee mindsets that can hinder agile adoption and why developing an agile business is not a reason to fail to plan. Featuring case studies from organizations including Amazon, Netflix and Vodafone, this is crucial reading for businesses wanting to effectively compete in the new world of work.

DKK 335.00
1

The Digital Marketing Handbook - Simon Kingsnorth - Bog - Kogan Page Ltd - Plusbog.dk

The Digital Marketing Handbook - Simon Kingsnorth - Bog - Kogan Page Ltd - Plusbog.dk

Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer''s desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.

DKK 307.00
1

Content Marketing Strategy - Robert Rose - Bog - Kogan Page Ltd - Plusbog.dk

Content Marketing Strategy - Robert Rose - Bog - Kogan Page Ltd - Plusbog.dk

WINNER: Choice Reviews - Outstanding Academic Title, 2024 FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & Advertising Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization''s content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.

DKK 307.00
1

100 Practical Ways to Improve Customer Experience - Malcolm Mcdonald - Bog - Kogan Page Ltd - Plusbog.dk

100 Practical Ways to Improve Customer Experience - Malcolm Mcdonald - Bog - Kogan Page Ltd - Plusbog.dk

FINALIST : Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business. A unique blend of strategy and best practice, 100 Practical Ways to Improve Customer Experience has a particular focus on multi-channel industries such as retail, FMCG, travel, financial services, leisure, food and beverage, and automotive. These industries are all facing major disruption from trendsetting brands such as Uber, AirBnB and Amazon, and as such, now face more pressure than ever to adopt new practices and remain relevant in a continually competitive marketplace. Featuring case studies packed full of practical examples, this book is a unique and valuable resource for both senior industry professionals looking to transform their business and MBA students. Online resources include a best practice checklist to optimize mobile apps.

DKK 639.00
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Agile Transformation - Neil Perkin - Bog - Kogan Page Ltd - Plusbog.dk

Agile Transformation - Neil Perkin - Bog - Kogan Page Ltd - Plusbog.dk

LONGLISTED: CMI Management Book of the Year 2020 - Technology and Patterns at Work Transformed Category Traditional organizational structures and cultures are no longer fit for purpose in a digitally empowered world. The number of new and disruptive technologies is increasing, the speed of change shows no sign of slowing down and business leaders and organization development practitioners need to act urgently to enable their companies to succeed in the digital age. Agile Transformation is the much-needed guide to achieving this success. Packed full of practical advice, this book covers everything: why new operating models are needed, how to apply agile principles at scale, leveraging digital-native processes and why change managers need to think big but start small. Agile Transformation also looks at how to build and engage high-performing teams for change, how to tackle the employee mindset that can hinder agile adoption and why developing an agile business is not a reason to fail to plan. There is also guidance on how to develop fast and focused high-velocity decision making, build momentum for change, and ensure that leadership behaviours and organizational culture catalyze true organizational agility. Featuring case studies from organizations including Amazon, Netflix and Vodafone, this book is crucial reading for businesses wanting to effectively compete in the new world of work.

DKK 621.00
1

Platform Strategy - Tero Ojanpera - Bog - Kogan Page Ltd - Plusbog.dk

Platform Strategy - Tero Ojanpera - Bog - Kogan Page Ltd - Plusbog.dk

What do Amazon, Google, Visa and AirBnB all have in common? They are all platform businesses. They know they can go beyond their industry segments. They capitalize on wider ecosystems that strengthen their offering and expand commercial opportunities. And now your business can do the same. Welcome to the world of platform businesses. In Platform Strategy one of the world''s most creative men in business according to Fast Company and a leading strategy professor at a Financial Times top 40 business school show you the ropes. They lead you through the seven steps you can take to turn your business into a successful platform. Learn to harness emerging technologies like artificial intelligence, cement your business into thriving ecosystems and go beyond industry boundaries. Uncover how business leaders at companies as diverse as John Deere, KONE, and Visa are leading their businesses to the future by reinventing their business model.Authors Tero Ojanperä and Timo Vuori distil the disrupters'' methods to an actionable blueprint. In Platform Strategy they put the emphasis on what you can do as leader; harness new technologies, work with partners but also crucially, recognize the fear of change in your people and utilize that energy to drive progress. More than just about technology, this book is at the centre of the leadership agenda for the future.

DKK 639.00
1

Platform Strategy - Tero Ojanpera - Bog - Kogan Page Ltd - Plusbog.dk

Platform Strategy - Tero Ojanpera - Bog - Kogan Page Ltd - Plusbog.dk

What do Amazon, Google, Visa and AirBnB all have in common? They are all platform businesses. They know they can go beyond their industry segments. They capitalize on wider ecosystems that strengthen their offering and expand commercial opportunities. And now your business can do the same. Welcome to the world of platform businesses. In Platform Strategy one of the world''s most creative men in business according to Fast Company and a leading strategy professor at a Financial Times top 40 business school show you the ropes. They lead you through the seven steps you can take to turn your business into a successful platform. Learn to harness emerging technologies like artificial intelligence, cement your business into thriving ecosystems and go beyond industry boundaries. Uncover how business leaders at companies as diverse as John Deere, KONE, and Visa are leading their businesses to the future by reinventing their business model.Authors Tero Ojanperä and Timo Vuori distil the disrupters'' methods to an actionable blueprint. In Platform Strategy they put the emphasis on what you can do as leader; harness new technologies, work with partners but also crucially, recognize the fear of change in your people and utilize that energy to drive progress. More than just about technology, this book is at the centre of the leadership agenda for the future.

DKK 363.00
1

Marketing Communications - Ze Zook - Bog - Kogan Page Ltd - Plusbog.dk

Marketing Communications - Ze Zook - Bog - Kogan Page Ltd - Plusbog.dk

This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today''s fast-changing hypercompetitive markets. The eighth edition of Marketing Communications continues to be a core resource covering all aspects of marketing communications from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, Ad campaigns, PR campaigns, big data, marketing automation, AI, Virtual Reality and more with this comprehensive textbook. Learn through current, real-world examples from global companies such as Tesla and TikTok and explore what it takes to build a truly integrated, successful marketing communications plan. Incorporating branding, customer journeys, customer insights and more, Marketing Communications also provides in-depth content on the legal requirements you need to develop your strategy including GDPR and AI rules and regulations. This edition is packed with intriguing examples from Ed Sheeran to Ariana Grande, from FIFA to KFC, from Guinness to Google and Airbnb to Amazon. This edition looks in depth at ongoing impact of AI in all aspects of marketing communications ensuring that you have the tools necessary to reach today''s time-poor customers while utilizing the latest technologies. Marketing Communications will give readers the confidence to work in an environment of constant technological transformation to create fully integrated strategies and successful campaigns.

DKK 524.00
1

Growth Marketing Strategy - Rose Jia - Bog - Kogan Page Ltd - Plusbog.dk

Growth Marketing Strategy - Rose Jia - Bog - Kogan Page Ltd - Plusbog.dk

In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how marketers can move on from short-term hacks and utilize their full marketing funnel to gain and retain customers across any size business in any economic environment. Growth marketing is no longer just a short-term tactical approach suitable only for start-ups and SMEs looking for easy wins. Instead, it has become a real source of long-term sustainable growth for any business, and a strategic approach that can deliver results regardless of economic environment. With marketers under pressure to consistently deliver growth in rapidly changing landscapes, this invaluable guide will provide a clear roadmap so that any marketer can develop a growth marketing strategy that delivers. Packed full of cutting-edge insights from companies like Fujifilm, GoPro, Twitch, Disney, Amazon Grocery, Tesla and American Express, Growth Marketing Strategy gives marketers practical ways to drive their business forward, moving beyond initial organic growth to a strategy that is both sustainable and resilient to changing market conditions. From exploring how to shift the mindset of the team to long-term investment and adaptability, to how your marketing team should be best structured and resourced within your organization to allow your growth marketing team to thrive, this book takes you from the fundamentals of growth marketing to how to apply it and adapt it to any challenge your business faces.

DKK 363.00
1

Growth Marketing Strategy - Rose Jia - Bog - Kogan Page Ltd - Plusbog.dk

Growth Marketing Strategy - Rose Jia - Bog - Kogan Page Ltd - Plusbog.dk

In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how marketers can move on from short-term hacks and utilize their full marketing funnel to gain and retain customers across any size business in any economic environment. Growth marketing is no longer just a short-term tactical approach suitable only for start-ups and SMEs looking for easy wins. Instead, it has become a real source of long-term sustainable growth for any business, and a strategic approach that can deliver results regardless of economic environment. With marketers under pressure to consistently deliver growth in rapidly changing landscapes, this invaluable guide will provide a clear roadmap so that any marketer can develop a growth marketing strategy that delivers. Packed full of cutting-edge insights from companies like Fujifilm, GoPro, Twitch, Disney, Amazon Grocery, Tesla and American Express, Growth Marketing Strategy gives marketers practical ways to drive their business forward, moving beyond initial organic growth to a strategy that is both sustainable and resilient to changing market conditions. From exploring how to shift the mindset of the team to long-term investment and adaptability, to how your marketing team should be best structured and resourced within your organization to allow your growth marketing team to thrive, this book takes you from the fundamentals of growth marketing to how to apply it and adapt it to any challenge your business faces.

DKK 970.00
1