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Pay-Per-Click Search Engine Marketing - David Szetela - Bog - John Wiley & Sons Inc - Plusbog.dk

Pay-Per-Click Search Engine Marketing - David Szetela - Bog - John Wiley & Sons Inc - Plusbog.dk

The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. - - Successful pay-per-click campaigns are a key component of online marketing - - This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants - - Explains core PPC concepts, industry trends, and the mechanics that make a campaign work - - Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models - - Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google''s content network - - Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected - Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.

DKK 201.00
1

Performance-Based Reporting - Per Erik Kihlstedt - Bog - John Wiley & Sons Inc - Plusbog.dk

Local Area Network Management, Design and Security - Per Borgesen - Bog - John Wiley & Sons Inc - Plusbog.dk

Wind Farm Noise - Con J. Doolan - Bog - John Wiley & Sons Inc - Plusbog.dk

Wind Farm Noise - Con J. Doolan - Bog - John Wiley & Sons Inc - Plusbog.dk

A comprehensive guide to wind farm noise prediction, measurement, assessment, control and effects on people Wind Farm Noise covers all aspects associated with the generation, measurement, propagation, regulation and adverse health effects of noise produced by large horizontal-axis wind turbines of the type used in wind farms. The book begins with a brief history of wind turbine development and the regulation of their noise at sensitive receivers. Also included is an introductory chapter on the fundamentals of acoustics relevant to wind turbine noise so that readers are well prepared for understanding later chapters on noise measurements, noise generation mechanisms, noise propagation modelling and the assessment of the noise at surrounding residences. Key features: - - Potential adverse health effects of wind farm noise are discussed in an objective way. - - Means for calculating the noise at residences due to a wind farm prior to construction are covered in detail along with uncertainty estimates. - - The effects of meteorological conditions and other influences, such as obstacles, ground cover and atmospheric absorption, on noise levels at residences are explained. - - Quantities that should be measured as well as how to best measure them in order to properly characterise wind farm noise are discussed in detail. - - Noise generation mechanisms and possible means for their control are discussed as well as aspects of wind farm noise that still require further research to be properly understood. - The book provides comprehensive coverage of the topic, containing both introductory and advanced level material.

DKK 897.00
1

Ingles Para Dummies - Gail Brenner - Bog - John Wiley & Sons Inc - Plusbog.dk

Kerr's Cost Data for Landscape Construction - - Bog - John Wiley & Sons Inc - Plusbog.dk

Rethinking Teacher Supervision and Evaluation - Kim Marshall - Bog - John Wiley & Sons Inc - Plusbog.dk

Care of Older People with Diabetes - Leocadio Rodr Guez Ma As - Bog - John Wiley & Sons Inc - Plusbog.dk

Care of Older People with Diabetes - Leocadio Rodr Guez Ma As - Bog - John Wiley & Sons Inc - Plusbog.dk

A concise and accessible overview to the treatment of diabetes in older patients Care of older people is rapidly becoming one of the most important components of the healthcare profession. An ageing population provides new challenges for the healthcare industry and drives new demand for healthcare professionals with dedicated elder care experience and training. Few aspects of care for older patients are more important than diabetes, a condition characterized by its unique challenges and clinical heterogeneity. Care of Older People with Diabetes offers a concise and readable introduction to the essentials of this vital clinical practice. Building on the knowledge contained within the successful Diabetes in Old Age textbook series, this book brings to bear the work of global experts in the field to provide a working reference for students and early career healthcare professionals alike. Anyone with an interest in caring for older patients with diabetes should find this a lucid and invaluable resource. Care of Older People with Diabetes readers will also find: One to two clinical case questions per chapter with model answersClear and easy-to-follow division into Background, Key Facts, and Key Management aspectsA minimum of 10 key references per chapter Care of Older People with Diabetes is ideal for medical and nursing students, early career doctors, senior nurses, and all other members of the healthcare team.

DKK 918.00
1

The Pause Principle - Cynthia Kane - Bog - John Wiley & Sons Inc - Plusbog.dk

The Pause Principle - Cynthia Kane - Bog - John Wiley & Sons Inc - Plusbog.dk

Become a better communicator during awkward, difficult, or tense moments in the workplace In The Pause Principle: How to Keep Your Cool in Tough Situations, renowned corporate communications expert Cynthia Kane reveals her tried-and-tested SOFTEN practice to better handle awkward, difficult, or tense conversations at work by breaking free of automatic reactions including shutting down, running away, yelling, or getting passive aggressive or defensive. In this book, readers will learn how to regulate their bodily responses and emotions to arrive at peaceful and productive resolutions during even the most challenging moments at work. With Kane's help, readers have the opportunity to make a profound impact in their organizations, both interpersonally and quantitatively by reducing miscommunications and therefore corporate errors. This book explores topics such as: The fight, flight, or freeze response, and why it's actually a very effective evolution strategy in the wilderness—just not in the workplaceThe true financial cost of corporate miscommunication, estimated to be $4,200 per employee per yearThe importance of mindfulness in work and life, and its key role in calming the human nervous system during stressful situations The Pause Principle: How to Keep Your Cool in Tough Situations earns a well-deserved spot on the bookshelves of corporate leaders, executives, managers, and all individuals seeking proven strategies to smoothly navigate stressful social situations in the workplace.

DKK 209.00
1

Rain, Steam, and Speed - Gerald Fleming - Bog - John Wiley & Sons Inc - Plusbog.dk

Angel Investing - Mark Van Osnabrugge - Bog - John Wiley & Sons Inc - Plusbog.dk

The Carbohydrate Counting Cookbook - Patti Bazel Geil - Bog - John Wiley & Sons Inc - Plusbog.dk

Brazil - - Bog - John Wiley & Sons Inc - Plusbog.dk

Brazil - - Bog - John Wiley & Sons Inc - Plusbog.dk

Brazil is a country of city dwellers undergoing radical transformation: over 85 per cent of the country’s citizens live in cities and over 40 per cent of the population live in metropolises of more than a million people. Whereas previously urban growth had been ad hoc, preparation for the FIFA World Cup in 12 cities across the country in 2014, and for the upcoming Olympic and Paralympic Games in Rio, changed all that. Several Brazilian cities have proactively invested in infrastructure and the public realm. And a number of projects by international ‘starchitects’ have heightened interest in Brazil from architects and urban practitioners abroad. The failure of public authorities to meet their ambitious aspirations for the sporting mega-events sparked a series of street protests across the country under the banner of ‘the right to the city’, beginning in 2013. For Brazil, this was an entirely new phenomenon, one which has unveiled the potential for bottom-up influences to effect urban change. The focus of this issue, though, is on design projects that contribute a strong sense of place to their respective cities, highlighting also the integration of landscape design in urban planning and community interventions that seek to address the enormous disparity between the lives of the country’s rich and poor. Contributors: Ricky Burdett, Thomas Deckker, Gabriel Duarte, Sergio Ekerman, Nanda Eskes and André Vieira, Alexandre Hepner and Silvio Soares Macedo, Circe Monteiro and Luiz Carvalho, Joana Carla Soares Gonçalves, Jaime Lerner, Ana Luiza Nobre, Justin McGuirk, Francesco Perrotta-Bosch, Maria do Rocio Rosário, Fernando Serapião, Guilherme Wisnik Featured architects: AECOM, Biselli Katchborian, Brasil Arquitetura, Santiago Calatrava, Studio Arthur Casas, Diller Scofdio + Renfro, Herzog & de Meuron, Vigliecca & Associados

DKK 290.00
1