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Pay-Per-Click Search Engine Marketing - David Szetela - Bog - John Wiley & Sons Inc - Plusbog.dk

Pay-Per-Click Search Engine Marketing - David Szetela - Bog - John Wiley & Sons Inc - Plusbog.dk

The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. - - Successful pay-per-click campaigns are a key component of online marketing - - This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants - - Explains core PPC concepts, industry trends, and the mechanics that make a campaign work - - Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models - - Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google''s content network - - Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected - Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.

DKK 201.00
1

Performance-Based Reporting - Per Erik Kihlstedt - Bog - John Wiley & Sons Inc - Plusbog.dk

Performance-Based Reporting - Per Erik Kihlstedt - Bog - John Wiley & Sons Inc - Plusbog.dk

The successfully proven alternative system for relevant business reporting through performance management Performance-Based Reporting shows businesses how traditional accounting fails to provide meaningful measures for performance and presents radically innovative and thoroughly tested methods for performance-oriented management, assessment, and reporting. Twenty-five years in the making, this helpful book also presents The Baseline Approach to management, assessment, and reporting-composed of eighty-percent accounting-free methods. Performance-Based Reporting presents the culmination of intense experiments involving more than 1,500 businesses and over 4,000 executives. It definitively proves the need for new tools for realistic business planning and management in an unpredictable world. These tools already exist, and this helpful guide walks readers through the process of implementing them to help firms improve their ability to predict the direction they should take in the future.

DKK 980.00
1

Local Area Network Management, Design and Security - Per Borgesen - Bog - John Wiley & Sons Inc - Plusbog.dk

Local Area Network Management, Design and Security - Per Borgesen - Bog - John Wiley & Sons Inc - Plusbog.dk

How to use LANs to help your company grow A vital component of today’s business, Local Area Networks (LANs) allow organizations to link their computers together for maximum work sharing, collaboration among geographically disparate teams, and other essential business functions. This book helps system administrators and IT professionals set up LANs and Intranets in a way that will contribute to their company’s growth and success. Beginning with the theoretical foundation for LAN operation and design, it covers the applicable data communications principles, then goes on to explore both LAN hardware and infrastructure design, network operating systems, LAN management and security. The book also gives a practical introduction to the world’s most popular network operating systems—Windows 2000, Novell NetWare, and Linux. Finally, the book takes an in-depth look at business and management issues, with special emphasis given to the impact of Intranets on business goals.

DKK 679.00
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The Napoleon of New York - H. Paul Jeffers - Bog - John Wiley & Sons Inc - Plusbog.dk

The Napoleon of New York - H. Paul Jeffers - Bog - John Wiley & Sons Inc - Plusbog.dk

Praise for H. Paul Jeffers Diamond Jim Brady: Prince of the Gilded Age "One of the most entertaining historical business narratives in recent memory. The story of this symbol of America''s Gilded Age is filled with such gusto and vigor that even hardcore business readers will be swept away." -Publishers Weekly "Superb historical biography of one of the more colorful characters in American history . . . spirited. . . . Jeffers deftly weaves together intriguing stage-setting explanations of the age of robber barons, the crash of 1893, and that unforgettable era of unbridled wealth for the few in 1890s New York. As this marvelous story reveals, Brady''s lavish lifestyle embodies America''s Gilded Age. Highly recommended for all libraries." -Library Journal An Honest President: The Life and Presidencies of Grover Cleveland "A well-written and timely book that reminds us of Grover Cleveland''s courage, commitment, and honesty at a time when these qualities are so lacking in so much of American politics." -James MacGregor Burns, winner of the Pulitzer Prize and National Book Award Colonel Roosevelt: Theodore Roosevelt Goes to War, 1897--1898 "A handsome narrative of a crucial period in the career of one of our country''s most colorful politicians." -Publishers Weekly

DKK 337.00
1

Kerr's Cost Data for Landscape Construction - - Bog - John Wiley & Sons Inc - Plusbog.dk

Kerr's Cost Data for Landscape Construction - - Bog - John Wiley & Sons Inc - Plusbog.dk

A classic in the field, this comprehensive reference provides current information for readers who need to estimate the construction costs of landscape architecture projects. Written by a professor of landscape architecture at Iowa State University, this guide provides unit prices easily combined to fit specific job requirements. Coverage includes per diems, crew and equipment, installation, and materials.

DKK 1141.00
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Rethinking Teacher Supervision and Evaluation - Kim Marshall - Bog - John Wiley & Sons Inc - Plusbog.dk

Rethinking Teacher Supervision and Evaluation - Kim Marshall - Bog - John Wiley & Sons Inc - Plusbog.dk

Teacher supervision and evaluation that emphasizes fairness, excellence, and achievement In this thoroughly revised and updated edition of his bestselling book, education expert Kim Marshall shows how to break away from the typical and often ineffective evaluation approaches in which principals use infrequent classroom visits or rely on standardized test scores to assess a teacher''s performance. Marshall proposes a broader framework for supervision and evaluation that enlists teachers in improving the performance of all students. - - Revised edition of the classic book on teacher supervision and evaluation - - Includes thoughts on iPad and iPhone aps for classroom observation - - Offers new chart on how principals can manage ten mini-observations per teacher per year - - Contains new thoughts on merit pay, a different approach to the test-score argument from Arne Duncan - This vital resource also includes extensive tools and advice for managing time as well as ideas for using supervision and evaluation practices to foster teacher professional development.

DKK 202.00
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The Pause Principle - Cynthia Kane - Bog - John Wiley & Sons Inc - Plusbog.dk

The Pause Principle - Cynthia Kane - Bog - John Wiley & Sons Inc - Plusbog.dk

Become a better communicator during awkward, difficult, or tense moments in the workplace In The Pause Principle: How to Keep Your Cool in Tough Situations, renowned corporate communications expert Cynthia Kane reveals her tried-and-tested SOFTEN practice to better handle awkward, difficult, or tense conversations at work by breaking free of automatic reactions including shutting down, running away, yelling, or getting passive aggressive or defensive. In this book, readers will learn how to regulate their bodily responses and emotions to arrive at peaceful and productive resolutions during even the most challenging moments at work. With Kane's help, readers have the opportunity to make a profound impact in their organizations, both interpersonally and quantitatively by reducing miscommunications and therefore corporate errors. This book explores topics such as: The fight, flight, or freeze response, and why it's actually a very effective evolution strategy in the wilderness—just not in the workplaceThe true financial cost of corporate miscommunication, estimated to be $4,200 per employee per yearThe importance of mindfulness in work and life, and its key role in calming the human nervous system during stressful situations The Pause Principle: How to Keep Your Cool in Tough Situations earns a well-deserved spot on the bookshelves of corporate leaders, executives, managers, and all individuals seeking proven strategies to smoothly navigate stressful social situations in the workplace.

DKK 209.00
1

Care of Older People with Diabetes - Leocadio Rodr Guez Ma As - Bog - John Wiley & Sons Inc - Plusbog.dk

Care of Older People with Diabetes - Leocadio Rodr Guez Ma As - Bog - John Wiley & Sons Inc - Plusbog.dk

A concise and accessible overview to the treatment of diabetes in older patients Care of older people is rapidly becoming one of the most important components of the healthcare profession. An ageing population provides new challenges for the healthcare industry and drives new demand for healthcare professionals with dedicated elder care experience and training. Few aspects of care for older patients are more important than diabetes, a condition characterized by its unique challenges and clinical heterogeneity. Care of Older People with Diabetes offers a concise and readable introduction to the essentials of this vital clinical practice. Building on the knowledge contained within the successful Diabetes in Old Age textbook series, this book brings to bear the work of global experts in the field to provide a working reference for students and early career healthcare professionals alike. Anyone with an interest in caring for older patients with diabetes should find this a lucid and invaluable resource. Care of Older People with Diabetes readers will also find: One to two clinical case questions per chapter with model answersClear and easy-to-follow division into Background, Key Facts, and Key Management aspectsA minimum of 10 key references per chapter Care of Older People with Diabetes is ideal for medical and nursing students, early career doctors, senior nurses, and all other members of the healthcare team.

DKK 918.00
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Rain, Steam, and Speed - Gerald Fleming - Bog - John Wiley & Sons Inc - Plusbog.dk

Rain, Steam, and Speed - Gerald Fleming - Bog - John Wiley & Sons Inc - Plusbog.dk

This book shows how adolescent students at all skill levels, including English learners, can be engaged in systematic writing practice, enabling them to communicate quickly, confidently, and thoughtfully on a variety of topics. In describing their innovative approach, the authors: - - Show how to introduce timed writing exercises to build fluency and thinking skills - - Provide 150 powerful writing prompts on provocative topics - - Offer strategies for enabling students to overcome writing blocks - - Include assessment, grading, and motivational guidance - The approach has been extensively tested by a master teacher, takes about one hour of instructional time per week, and can be used over an entire school year.

DKK 201.00
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Angel Investing - Mark Van Osnabrugge - Bog - John Wiley & Sons Inc - Plusbog.dk

Angel Investing - Mark Van Osnabrugge - Bog - John Wiley & Sons Inc - Plusbog.dk

They deliver more capital to entrepreneurs than any other source.And they often receive an incredible return on their investments.They''re angel investors, some of the most important--and leastunderstood--players in business today. The United States has closeto three million angels, whose investments in startups exceed $60billion per year. Some of our most successful companies were fundedby angels--companies like Ford, AOL, and Amazon.com. But until now,little has been written about these angels, due in part to theirpreference for anonymity. Angel Investors provides an inside lookat who these angels are and how they operate. It also showswould-be angels and entrepreneurs how best to find eachother. To learn more about this book, visit its website.

DKK 411.00
1

The Carbohydrate Counting Cookbook - Patti Bazel Geil - Bog - John Wiley & Sons Inc - Plusbog.dk

The Carbohydrate Counting Cookbook - Patti Bazel Geil - Bog - John Wiley & Sons Inc - Plusbog.dk

The Carbohydrate Counting Cookbook A cookbook you can count on.This innovative cookbook makes it easy to use the carbohydratecounting meal planning method and enjoy greater freedom in yourfood choices. Each delicious recipe includes the number ofcarbohydrate choices and grams of carbohydrate per serving, takingthe guesswork out of portion sizes and carbohydrate amounts. You''llalso find sample menus that help you keep your carbohydrate intakeconsistent from day to day. The whole family will love the recipesfor beverages, appetizers, breads, salads, entrees, side dishes,and desserts. Savory selections include: * Pumpkin Spice Muffins * Italian Artichoke Dip * Western Style Chicken Pizza * Dijon Basted Pork Tenderloin * Brown Sugar Butternut Squash * Cream Filled Chocolate Cupcakes This book is specially bound to stay flat while using.

DKK 143.00
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Brazil - - Bog - John Wiley & Sons Inc - Plusbog.dk

Brazil - - Bog - John Wiley & Sons Inc - Plusbog.dk

Brazil is a country of city dwellers undergoing radical transformation: over 85 per cent of the country’s citizens live in cities and over 40 per cent of the population live in metropolises of more than a million people. Whereas previously urban growth had been ad hoc, preparation for the FIFA World Cup in 12 cities across the country in 2014, and for the upcoming Olympic and Paralympic Games in Rio, changed all that. Several Brazilian cities have proactively invested in infrastructure and the public realm. And a number of projects by international ‘starchitects’ have heightened interest in Brazil from architects and urban practitioners abroad. The failure of public authorities to meet their ambitious aspirations for the sporting mega-events sparked a series of street protests across the country under the banner of ‘the right to the city’, beginning in 2013. For Brazil, this was an entirely new phenomenon, one which has unveiled the potential for bottom-up influences to effect urban change. The focus of this issue, though, is on design projects that contribute a strong sense of place to their respective cities, highlighting also the integration of landscape design in urban planning and community interventions that seek to address the enormous disparity between the lives of the country’s rich and poor. Contributors: Ricky Burdett, Thomas Deckker, Gabriel Duarte, Sergio Ekerman, Nanda Eskes and André Vieira, Alexandre Hepner and Silvio Soares Macedo, Circe Monteiro and Luiz Carvalho, Joana Carla Soares Gonçalves, Jaime Lerner, Ana Luiza Nobre, Justin McGuirk, Francesco Perrotta-Bosch, Maria do Rocio Rosário, Fernando Serapião, Guilherme Wisnik Featured architects: AECOM, Biselli Katchborian, Brasil Arquitetura, Santiago Calatrava, Studio Arthur Casas, Diller Scofdio + Renfro, Herzog & de Meuron, Vigliecca & Associados

DKK 290.00
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5-Minute Selling - Alex Goldfayn - Bog - John Wiley & Sons Inc - Plusbog.dk

5-Minute Selling - Alex Goldfayn - Bog - John Wiley & Sons Inc - Plusbog.dk

WALL STREET JOURNAL BESTSELLER Add 50% to 100% to Your Sales?In 5 Minutes Per Day 5-Minute Selling presents a proven, simple process that can double your sales, even if you don?t have time for an elaborate new sales system. When you spend your days scrambling to take orders and resolving customer issues, there is little time for new sales techniques. This book is for you. In 5-Minute Selling, Alex Goldfayn describes how thousands of his clients and workshop attendees have generated dramatic annual sales growth with short bursts of action throughout the day. With three-second efforts throughout the day, you can add 50 to 100% to your sales. The techniques in this book are simple but powerful: You?ll learn the power of picking up the phone proactively to call customers and prospects when nothing is wrong, because almost nobody does thisYou?ll get approaches for offering customers additional products and services?and asking about what else they are buying elsewhere?because almost nobody does this eitherYou?ll also learn about the low-tech but incredibly effective singular impact of the hand-written note In short, 5-Minute Selling is about showing customers and prospects that we care about them more than our competition does with simple, repeated, lightning-fast, high-value, consistent communications. Don?t Read This Book, DO THIS BOOK: 5-Minute Selling lays out a Two-Week Challenge for you implement in your sales work. Follow the detailed process for five minutes per day, for 10 working days (less than one total hour of time), and, like thousands before you, you will begin to see dramatic improvements in your sales growth.

DKK 182.00
1

Children who Fail to Thrive - Dorota Iwaniec - Bog - John Wiley & Sons Inc - Plusbog.dk

Children who Fail to Thrive - Dorota Iwaniec - Bog - John Wiley & Sons Inc - Plusbog.dk

Three to five per cent of children fail to thrive. Without earlyintervention this can lead to serious growth failure and delayedpsychomotor development. Such children typically present difficulties with feeding andsleeping, as well as other behavioural problems. Failure to growcan also involve attachment disorders, emotional maltreatment,neglect, and abuse. Dorota Iwaniec has carried out the longest ever study on failure tothrive, following up on 198 clinical cases after a 20-year period.This extensive practical guide includes: * numerous checklists and other instruments for use inassessments * four chapters on intervention and treatments, with a particularfocus on multidisciplinary approaches * a comprehensive literature review alongside original researchdata * case studies drawn from the author''s lengthy clinicalexperience This book is essential reading for social workers, health visitors,nurses, pediatricians, psychologists and child care workers.

DKK 528.00
1

Competitor Intelligence - David Hussey - Bog - John Wiley & Sons Inc - Plusbog.dk

Competitor Intelligence - David Hussey - Bog - John Wiley & Sons Inc - Plusbog.dk

Competitor Intelligence Turning Analysis into Success David Hussey and Per Jenster The seminal work of Michael Porter in the 1980s provided a conceptual basis to competitor analysis which has stood the test of time. The emphasis of his work, and of many books by other authors which followed it, has been on the why and what of competitor analysis. David Hussey and Per Jenster''s book moves beyond this to the problems faced by organizations in applying the concepts at a practical level. It shows how real companies can use competitor intelligence and analysis in real situations. Three major strands are drawn out by this book, which shows how to: * obtain competitor information in a legitimate way * analyze information so that competitors can be better understood, and strategic options explored * develop ways of achieving competitive advantage which may move the organization ahead of others in the industry This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants, to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. The book goes beyond the broad concepts, and gives practical advice on how to obtain and use the necessary information, offers various analytical techniques and approaches, and shows how to develop strategies for both attack and defence. It includes numerous cameo examples, a case history of how an organization undertook competitor analysis in an industry with little coherent published information, worked examples of many of the methods suggested, as well as a number of case studies of various industry situations. The text builds on a sound conceptual foundation, and draws heavily on the authors'' practical experience.

DKK 657.00
1