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Hotel Pricing in a Social World - Kelly A. Mcguire - Bog - John Wiley & Sons Inc - Plusbog.dk

Hotel Pricing in a Social World - Kelly A. Mcguire - Bog - John Wiley & Sons Inc - Plusbog.dk

Take control of revenue management in the new hotel economy Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today''s highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices. Revenue management has become a key activity in the highly social environment of today''s hotel industry, thanks to mobile technology and social media. Though relatively new, revenue management is a quickly-evolving discipline that requires precision if you want to maintain your hotel''s relevance in the market. - - Leverage original research, case studies, and industry examples to understand the practical application of key concepts - - Explore current market conditions that have an impact on revenue management - - Consider how advances in data management, analytics, and data visualization can impact revenue management practices - - Identify how revenue management can help you take advantage of market opportunities and overcome challenges - Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an essential text for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to keep their hotel competitive.

DKK 286.00
1

Pay-Per-Click Search Engine Marketing - David Szetela - Bog - John Wiley & Sons Inc - Plusbog.dk

Pay-Per-Click Search Engine Marketing - David Szetela - Bog - John Wiley & Sons Inc - Plusbog.dk

The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. - - Successful pay-per-click campaigns are a key component of online marketing - - This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants - - Explains core PPC concepts, industry trends, and the mechanics that make a campaign work - - Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models - - Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google''s content network - - Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected - Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.

DKK 201.00
1

Performance-Based Reporting - Per Erik Kihlstedt - Bog - John Wiley & Sons Inc - Plusbog.dk

Performance-Based Reporting - Per Erik Kihlstedt - Bog - John Wiley & Sons Inc - Plusbog.dk

The successfully proven alternative system for relevant business reporting through performance management Performance-Based Reporting shows businesses how traditional accounting fails to provide meaningful measures for performance and presents radically innovative and thoroughly tested methods for performance-oriented management, assessment, and reporting. Twenty-five years in the making, this helpful book also presents The Baseline Approach to management, assessment, and reporting-composed of eighty-percent accounting-free methods. Performance-Based Reporting presents the culmination of intense experiments involving more than 1,500 businesses and over 4,000 executives. It definitively proves the need for new tools for realistic business planning and management in an unpredictable world. These tools already exist, and this helpful guide walks readers through the process of implementing them to help firms improve their ability to predict the direction they should take in the future.

DKK 980.00
1

Organizational Behaviour in Hotels and Restaurants - Yvonne Guerrier - Bog - John Wiley & Sons Inc - Plusbog.dk

Organizational Behaviour in Hotels and Restaurants - Yvonne Guerrier - Bog - John Wiley & Sons Inc - Plusbog.dk

The hospitality sector is one of the largest growing industries in the world. This is reflected in the growing number of academic courses available on the subject. The key element of hospitality management is interaction between the people who work in the industry and the environment in which they work. Yvonne Guerrier has compiled a state-of-the-art textbook which considers the core elements of organizational behaviour in the hospitality industry with an international perspective. By its very nature, hospitality management is becoming an international topic and as such needs to be studied in this context. The book draws on the available case studies and experiences from around the world in order to develop an understanding of working and living with people from different cultures. Organizational Behaviour in Hotels and Restaurants will enable you to find the answers to such questions as: "Why is it a pleasure to work in some organizations and torture to work in others? "Why is it sometimes difficult to motivate people to work hard?" "How can one person persuade people to work together as a team?" What is the best way of designing an organization structure?" "How can I persuade my boss to listen to my ideas?" Students studying hospitality management, hotel management or hotel and catering management at degree level will find this book an invaluable guide to the subject. Students studying for degrees in tourism management, leisure management and retail management will also find much in this book which is of relevance and interest to them.

DKK 493.00
1

Local Area Network Management, Design and Security - Per Borgesen - Bog - John Wiley & Sons Inc - Plusbog.dk

Local Area Network Management, Design and Security - Per Borgesen - Bog - John Wiley & Sons Inc - Plusbog.dk

How to use LANs to help your company grow A vital component of today’s business, Local Area Networks (LANs) allow organizations to link their computers together for maximum work sharing, collaboration among geographically disparate teams, and other essential business functions. This book helps system administrators and IT professionals set up LANs and Intranets in a way that will contribute to their company’s growth and success. Beginning with the theoretical foundation for LAN operation and design, it covers the applicable data communications principles, then goes on to explore both LAN hardware and infrastructure design, network operating systems, LAN management and security. The book also gives a practical introduction to the world’s most popular network operating systems—Windows 2000, Novell NetWare, and Linux. Finally, the book takes an in-depth look at business and management issues, with special emphasis given to the impact of Intranets on business goals.

DKK 679.00
1

Conversational Spanish for Hospitality Managers and Supervisors - Matt A. Casado - Bog - John Wiley & Sons Inc - Plusbog.dk

Conversational Spanish for Hospitality Managers and Supervisors - Matt A. Casado - Bog - John Wiley & Sons Inc - Plusbog.dk

Indispensable for hospitality managers who need to communicate effectively with their Spanish-speaking employees, this unique book gives you the basic Spanish language skills you need at work every day. You''ll quickly learn Spanish phrases, questions, and instructions that you can use immediately—in all the areas of your daily operations. This concise but comprehensive book gives you all the tools you need: - - Common dialogues in Spanish for the full range of hospitality occupations, including housekeeping, restaurant, kitchen, and engineering - - Useful phrases, including greetings, introductions, time, numbers, the calendar, and more - - Position descriptions and hotel and restaurant operating procedures in Spanish - - Interviewing vocabulary and general personnel office dialogues - - A brief overview of Spanish grammar basics and an easy-to-use pronunciation guide - - A model Spanish-language employee manual - - Handy, English-Spanish/Spanish-English hospitality dictionaries -

DKK 1060.00
1

Progress in Tourism, Recreation and Hospitality Management, Volume 5 - - Bog - John Wiley & Sons Inc - Plusbog.dk

Progress in Tourism, Recreation and Hospitality Management, Volume 5 - - Bog - John Wiley & Sons Inc - Plusbog.dk

Progress in Tourism, Recreation and Hospitality Management Volume Five Edited by C. P. Cooper and A. Lockwood University of Surrey, UK This annual publication is a review of leading-edge research in tourism, recreation, hospitality management, hotel and catering, and related fields, with an emphasis on fields of rapid advance, international importance and major academic or professional concern. Now in its fifth volume, Progress has established itself as the leading guide to research trends in this rapidly developing field. The opportunity was taken to redesign the structure of Progress in Volume Four, and each volume now features substantive papers organised around two themes of key interest; in this volume, recreation and tourism in Europe, and human resource management in the hospitality industry. The concluding ''topical issues and trends'' section also includes new regular features--including a detailed statistical section. These alterations reflect the suggestions and comments of users of the earlier three volumes and are designed to enhance the series'' usefulness to both researchers and professionals.

DKK 1233.00
1

Don't Give Me That Attitude! - Michele Borba - Bog - John Wiley & Sons Inc - Plusbog.dk

Don't Give Me That Attitude! - Michele Borba - Bog - John Wiley & Sons Inc - Plusbog.dk

- - Does your kid never take no for an answer and demand things go his way? - - Do her theatrics leave you drained at the end of the day? - - Are you resorting to bribes and threats to get your kid to do chores? - - Does he cheat, complain, or blame others for his problems? - - Do you feel you’re running a hotel instead of a home? - - Are you starting to feel like your child’s personal ATM machine? - What happened? You thought you were doing the best for your child and didn’t set out to raise a selfish, insensitive, spoiled kid. In her newest book, Don’t Give Me That Attitude! parenting expert Michele Borba offers you an effective, practical, and hands-on approach to help you work with your child to fix that very annoying but widespread youthful characteristic, attitude . If you have a child who is arrogant, bad-mannered, bad-tempered, a cheat, cruel, demanding, domineering, fresh, greedy, impatient, insensitive, irresponsible, jealous, judgmental, lazy, manipulative, narrow-minded, noncompliant, pessimistic, a poor loser, selfish, uncooperative, ungrateful, or unhelpful, this is the book for you!

DKK 136.00
1

IEEE 802.11 Handbook - Bob O'hara - Bog - John Wiley & Sons Inc - Plusbog.dk

IEEE 802.11 Handbook - Bob O'hara - Bog - John Wiley & Sons Inc - Plusbog.dk

The first generation 802.11 wireless market, once struggling to expand, has spread from largely vertical applications such as healthcare, point of sale, and inventory management to become much more broad as a general networking technology being deployed in offices, schools, hotel guest rooms, airport departure areas, airplane cabins, entertainment venues, coffee shops, restaurants, and homes. This has led to the tremendous growth of new sources of IEEE 802.11 devices. IEEE 802.11 equipment is now moving into its second stage, where the wireless LAN is being treated as a large wireless communication system. As a system, there is more to consider than simply the communication over the air between a single access point and the associated mobile devices. This has lead to innovative changes in the equipment that makes up a wireless LAN. The IEEE 802.11 Handbook: A Designer’s Companion, Second Edition is for the system network architects, hardware engineers and software engineers at the heart of this second stage in the evolution of 802.11 wireless LANs and for those designers that will take 802.11 to the next stage.

DKK 621.00
1

Kerr's Cost Data for Landscape Construction - - Bog - John Wiley & Sons Inc - Plusbog.dk

Kerr's Cost Data for Landscape Construction - - Bog - John Wiley & Sons Inc - Plusbog.dk

A classic in the field, this comprehensive reference provides current information for readers who need to estimate the construction costs of landscape architecture projects. Written by a professor of landscape architecture at Iowa State University, this guide provides unit prices easily combined to fit specific job requirements. Coverage includes per diems, crew and equipment, installation, and materials.

DKK 1141.00
1

Restaurant Planning, Design, and Construction - Jeff B. Katz - Bog - John Wiley & Sons Inc - Plusbog.dk

Restaurant Planning, Design, and Construction - Jeff B. Katz - Bog - John Wiley & Sons Inc - Plusbog.dk

A complete blueprint for all types of restaurant development—from concept through construction Whether you are planning a small neighborhood bistro or an expansive hotel eatery, Restaurant Planning, Design, and Construction provides you with the specific information and in-depth guidance you need to navigate the restaurant development process effectively. With easy-to-use worksheets, checklists, review procedures, and guidelines, this comprehensive manual can help you to avoid the pitfalls of miscommunication, omission, and faulty execution that can mean the difference between your success and failure. Taking you step by step through each phase of the development process, the book shows you how to: - - Assemble and manage your restaurant development team - - Prepare a marketable business plan to use when seeking financial backing - - Approach site evaluation, budgets, scheduling, and more - - Write a detailed operational plan of how the restaurant will function - - Prepare an effective design program to fulfill your operational requirements - - Coordinate key elements of planning and design - - Manage the construction phase, pre-opening activities, and follow-up - No matter what your business background—catering, marketing, management, or finance—this self-contained guide is one resource you will not want to be without.

DKK 1006.00
1