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3-Year Marketing Plan and Justification Report of Amazon in Mauritius - Bog af ANONYMOUS - Paperback

3-Year Marketing Plan and Justification Report of Amazon in Mauritius - Bog af ANONYMOUS - Paperback

Academic Paper from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Amazon is the largest e-commerce company in the world. The main areas of operation for the company include e-commerce, cloud computing, artificial intelligence, and digital streaming. Based in Seattle, Washington, Amazon is one of the \big five\ tech giants alongside Apple, Fac, Google, and Microsoft. Amazon is considered one of the most influential economic..

DKK 355.95
2

Amazon Business Information Systems. Data Acquisition and Management in its Value Chain - Bog af Washington Mutwiri - Paperback

Amazon Business Information Systems. Data Acquisition and Management in its Value Chain - Bog af Washington Mutwiri - Paperback

Seminar paper in the subject Business economics - Trade and Distribution, , language: English, abstract: Amazon is one of the leading E-commerce multinational with a vast clientele and customer base. Amazon utilizes specialized information systems in its business processes to attain competitive advantage through improved efficiency in the collection, storage, and analytics of their customers¿ personal information. This study seeks to assess the management information systems implemented by Amazon..

DKK 318.95
2

E-Commerce with Amazon. Helpful Measures for Achieving Successful Commerce and Increasing Reach - Bog af Anastazia Spajic - Paperback

E-Commerce with Amazon. Helpful Measures for Achieving Successful Commerce and Increasing Reach - Bog af Anastazia Spajic - Paperback

Seminar paper from the year 2021 in the subject Business economics - E-Commerce, , language: English, abstract: In 2020, e-commerce sales in Germany reached a volume of over 60 billion euros in business-to-consumer (B2C) business. Amazon - the US company - accounted for a significant share of this market. In fact, Amazon generated US $29.57 billion in sales in Germany and as much as US $386.06 billion globally. In Germany, 90 % of online customers are actually Amazon customers. Moreover, 50 % of..

DKK 318.95
2

Management Case Study Amazon. Analysis and Decision Making - Bog af Ricardo Escoda - Paperback

Management Case Study Amazon. Analysis and Decision Making - Bog af Ricardo Escoda - Paperback

Case Study from the year 2018 in the subject Business economics - General, grade: 1,7, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Amazon increased formidable during the last years, it is a highly discussed retail brand, which is becoming more and more important. In July 2016, the UK trade marketing association DMA1 published a study showing Amazon as favorite retail brand amongst competitors like John Lewis, Marks & Spencer,..

DKK 330.95
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E-Commerce with Amazon. Helpful Measures for Achieving Successful Commerce and Increasing Reach - Bog af Anastazia Spajic - Paperback

E-Commerce with Amazon. Helpful Measures for Achieving Successful Commerce and Increasing Reach - Bog af Anastazia Spajic - Paperback

Seminar paper from the year 2021 in the subject Business economics - E-Commerce, grade: 2,3, University of Applied Sciences Essen, language: English, abstract: In 2020, e-commerce sales in Germany reached a volume of over 60 billion euros in business-to-consumer (B2C) business. Amazon - the US company - accounted for a significant share of this market. In fact, Amazon generated US $29.57 billion in sales in Germany and as much as US $386.06 billion globally. In Germany, 90% of online customers are..

DKK 318.95
2

Supply Chain Management. Case Study on Amazon - Bog af Vishal Sawale - Paperback

Supply Chain Management. Case Study on Amazon - Bog af Vishal Sawale - Paperback

Case Study from the year 2021 in the subject Business economics - Supply, Production, Logistics, grade: 1, University of Applied Sciences Hof, course: Masters in Operational Excellence, language: English, abstract: This term paper is written to identify and understand the application of SCM principles, Wholeness system thinking, and principles in the supply chain of Amazon. We study how Amazon's supply chain works in detail explaining the critical parts that make the supply chain perform as a whole...

DKK 330.95
2

Weaknesses of the Amazon Marketplace. Which factors contribute to the fact that suppliers are increasingly looking for new trading platforms? - Manuel

Weaknesses of the Amazon Marketplace. Which factors contribute to the fact that suppliers are increasingly looking for new trading platforms? - Manuel

Seminar paper from the year 2021 in the subject Business economics - Trade and Distribution, grade: 2,0, Private University Schloss Seeburg, language: English, abstract: The aim of this research was to identify the reasons that lead Amazon sellers to move away from the marketplace and look for alternative opportunities. Derived from this, the research question arises: Which factors contribute to the fact that suppliers are increasingly looking for new trading platforms as an alternative to the Amazon..

DKK 234.00
2

Amazon Marketplace. A Catalyst or Potential Competitor? - Bog af Tran Tu Anh Hoang - Paperback

Amazon Marketplace. A Catalyst or Potential Competitor? - Bog af Tran Tu Anh Hoang - Paperback

Bachelor Thesis from the year 2022 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Berlin School of Economics and Law, language: English, abstract: This thesis aims to examine whether Amazon is a catalyst or competitor to its third-party vendors and sheds conceptual light on e-tailers in the German region to form a future outlook and strategic implications once the pandemic is overcome. After analyzing various scholars in this field, the author conducted..

DKK 595.95
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Strategic Marketing. A Live Case Study on Amazon Marketing - Bog af Sara Al Sayyed - Paperback

Strategic Marketing. A Live Case Study on Amazon Marketing - Bog af Sara Al Sayyed - Paperback

Case Study from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This paper will evaluate Amazon.com¿s marketing strategy in terms of the following statement: ¿The best marketing strategies are not top down; they are outside in, starting with the customers¿ needs and wants.¿ This assignment will focus on Amazon¿s marketing strategy and whether it is an inside-in or an outside-in approach.

DKK 318.95
2

How to Develop a Marketing Plan? The Example of the Amazon Echo - Bog af Anonym - Paperback

How to Develop a Marketing Plan? The Example of the Amazon Echo - Bog af Anonym - Paperback

Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, University of applied sciences, Düsseldorf, language: English, abstract: The objective of this assignment is to develop a formal marketing plan for the launch of the new product \Amazon Echo\. It includes a review on the theory and approaches of a marketing plan along with concrete practical implications as a whole package to provide meaningful indications for concrete marketing activities..

DKK 372.95
2