Factors for Marketing Excellence - Andreas Mederer

Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Kempten, language: English, abstract: The best marketing plan is no use if in the realization is a lack of excellence in the realization. In this paper marketing excellence will be analysed through a best practice of the brand Nespresso. Due to this, the main marketing excellence instruments will be pointed out. At first a short overview to the brand..