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3-Year Marketing Plan and Justification Report of Amazon in Mauritius - ANONYMOUS

3-Year Marketing Plan and Justification Report of Amazon in Mauritius - ANONYMOUS

Academic Paper from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Amazon is the largest e-commerce company in the world. The main areas of operation for the company include e-commerce, cloud computing, artificial intelligence, and digital streaming. Based in Seattle, Washington, Amazon is one of the \big five\ tech giants alongside Apple, Fac, Google, and Microsoft. Amazon is considered one of the most influential economic..

DKK 356.95
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Amazon Business Information Systems. Data Acquisition and Management in its Value Chain - Washington Mutwiri

Amazon Business Information Systems. Data Acquisition and Management in its Value Chain - Washington Mutwiri

Seminar paper in the subject Business economics - Trade and Distribution, , language: English, abstract: Amazon is one of the leading E-commerce multinational with a vast clientele and customer base. Amazon utilizes specialized information systems in its business processes to attain competitive advantage through improved efficiency in the collection, storage, and analytics of their customers¿ personal information. This study seeks to assess the management information systems implemented by Amazon..

DKK 319.95
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E-Commerce with Amazon. Helpful Measures for Achieving Successful Commerce and Increasing Reach - Anastazia Spajic

E-Commerce with Amazon. Helpful Measures for Achieving Successful Commerce and Increasing Reach - Anastazia Spajic

Seminar paper from the year 2021 in the subject Business economics - E-Commerce, , language: English, abstract: In 2020, e-commerce sales in Germany reached a volume of over 60 billion euros in business-to-consumer (B2C) business. Amazon - the US company - accounted for a significant share of this market. In fact, Amazon generated US $29.57 billion in sales in Germany and as much as US $386.06 billion globally. In Germany, 90 % of online customers are actually Amazon customers. Moreover, 50 % of..

DKK 319.95
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Management Case Study Amazon. Analysis and Decision Making - Ricardo Escoda

Management Case Study Amazon. Analysis and Decision Making - Ricardo Escoda

Case Study from the year 2018 in the subject Business economics - General, grade: 1,7, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Amazon increased formidable during the last years, it is a highly discussed retail brand, which is becoming more and more important. In July 2016, the UK trade marketing association DMA1 published a study showing Amazon as favorite retail brand amongst competitors like John Lewis, Marks & Spencer,..

DKK 331.95
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E-Commerce with Amazon. Helpful Measures for Achieving Successful Commerce and Increasing Reach - Anastazia Spajic

E-Commerce with Amazon. Helpful Measures for Achieving Successful Commerce and Increasing Reach - Anastazia Spajic

Seminar paper from the year 2021 in the subject Business economics - E-Commerce, grade: 2,3, University of Applied Sciences Essen, language: English, abstract: In 2020, e-commerce sales in Germany reached a volume of over 60 billion euros in business-to-consumer (B2C) business. Amazon - the US company - accounted for a significant share of this market. In fact, Amazon generated US $29.57 billion in sales in Germany and as much as US $386.06 billion globally. In Germany, 90% of online customers are..

DKK 319.95
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Supply Chain Management. Case Study on Amazon - Vishal Sawale

Supply Chain Management. Case Study on Amazon - Vishal Sawale

Case Study from the year 2021 in the subject Business economics - Supply, Production, Logistics, grade: 1, University of Applied Sciences Hof, course: Masters in Operational Excellence, language: English, abstract: This term paper is written to identify and understand the application of SCM principles, Wholeness system thinking, and principles in the supply chain of Amazon. We study how Amazon's supply chain works in detail explaining the critical parts that make the supply chain perform as a whole...

DKK 331.95
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Weaknesses of the Amazon Marketplace. Which factors contribute to the fact that suppliers are increasingly looking for new trading platforms? - Manuel

Weaknesses of the Amazon Marketplace. Which factors contribute to the fact that suppliers are increasingly looking for new trading platforms? - Manuel

Seminar paper from the year 2021 in the subject Business economics - Trade and Distribution, grade: 2,0, Private University Schloss Seeburg, language: English, abstract: The aim of this research was to identify the reasons that lead Amazon sellers to move away from the marketplace and look for alternative opportunities. Derived from this, the research question arises: Which factors contribute to the fact that suppliers are increasingly looking for new trading platforms as an alternative to the Amazon..

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Amazon Marketplace. A Catalyst or Potential Competitor? - Tran Tu Anh Hoang

Amazon Marketplace. A Catalyst or Potential Competitor? - Tran Tu Anh Hoang

Bachelor Thesis from the year 2022 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Berlin School of Economics and Law, language: English, abstract: This thesis aims to examine whether Amazon is a catalyst or competitor to its third-party vendors and sheds conceptual light on e-tailers in the German region to form a future outlook and strategic implications once the pandemic is overcome. After analyzing various scholars in this field, the author conducted..

DKK 596.95
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Strategic Marketing. A Live Case Study on Amazon Marketing - Sara Al Sayyed

Strategic Marketing. A Live Case Study on Amazon Marketing - Sara Al Sayyed

Case Study from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This paper will evaluate Amazon.com¿s marketing strategy in terms of the following statement: ¿The best marketing strategies are not top down; they are outside in, starting with the customers¿ needs and wants.¿ This assignment will focus on Amazon¿s marketing strategy and whether it is an inside-in or an outside-in approach.

DKK 319.95
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How to Develop a Marketing Plan? The Example of the Amazon Echo - Anonym

How to Develop a Marketing Plan? The Example of the Amazon Echo - Anonym

Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, University of applied sciences, Düsseldorf, language: English, abstract: The objective of this assignment is to develop a formal marketing plan for the launch of the new product \Amazon Echo\. It includes a review on the theory and approaches of a marketing plan along with concrete practical implications as a whole package to provide meaningful indications for concrete marketing activities..

DKK 373.95
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To What Extent Is Amazon¿s Success Based On Their Supply Chain Management? - Moritz Puhrsch

To What Extent Is Amazon¿s Success Based On Their Supply Chain Management? - Moritz Puhrsch

Essay from the year 2019 in the subject Business economics - Supply, Production, Logistics, grade: B, , language: English, abstract: To what extent is Amazon¿s success based on their supply chain management? Amazon.com, Inc. is an American internet company which started as an online bookstore and was founded 24 years ago on July 5th 1994 by Jeff Bezos under the name Cadabra. The name was changed quickly in 1995 to its current name. The hugely successful tech giant, which was founded in a primitive..

DKK 331.95
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Amazon Case Study. The Best Marketing Strategies Aren¿t Top Down, They¿re Outside In - Sixbert Sangwa

Amazon Case Study. The Best Marketing Strategies Aren¿t Top Down, They¿re Outside In - Sixbert Sangwa

Case Study from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 78, University of South Wales (Business School), course: Strategic Marketing, language: English, abstract: This work uses Amazon as a case study organisation to criticize the statement: \The best marketing strategies aren¿t top down, they¿re outside in, starting with the customers¿ needs and wants.\ It makes use of different academic literatures to evaluate how the customer voice..

DKK 319.95
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Amazon's Marketing Strategies. Execution Of Its Marketing Programmes Online - Newman Enyioko

Amazon's Marketing Strategies. Execution Of Its Marketing Programmes Online - Newman Enyioko

Research Paper (postgraduate) from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, , course: Marketing, language: English, abstract: This paper examined the marketing strategies used by Amazon to execute its marketing programmes online. Amazon was established in Seattle (Washington, USA) by Jeffrey Bezos in 1995, Amazon is presently the world driving website deals for online merchandising. Amazon currently offers items in excess of 40 diverse item classifications...

DKK 234.00
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Factors for Marketing Excellence - Andreas Mederer

Factors for Marketing Excellence - Andreas Mederer

Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Kempten, language: English, abstract: The best marketing plan is no use if in the realization is a lack of excellence in the realization. In this paper marketing excellence will be analysed through a best practice of the brand Nespresso. Due to this, the main marketing excellence instruments will be pointed out. At first a short overview to the brand..

DKK 319.95
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The E-Fulfillment Process 2020 of Amazon - Anonymous

The E-Fulfillment Process 2020 of Amazon - Anonymous

Seminar paper from the year 2020 in the subject Computer Science - Commercial Information Technology, grade: 1.3, University of Applied Sciences Bonn (FOM), language: English, abstract: This essay aims to define and explain the comprehensive e-fulfillment process in detail as well as its essential existence within e-marketplaces. The series of sub-processes making up the e-fulfillment process will be presented in the corresponding order of the four phases of transaction. Of all five sub-processes..

DKK 330.95
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Honest and Unbiased. The Helpfulness of Vine and Incentivized Reviews on Amazon - Tom Keller

Honest and Unbiased. The Helpfulness of Vine and Incentivized Reviews on Amazon - Tom Keller

Master's Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Mannheim (Lehrstuhl für Business-to-Business Marketing, Sales & Pricing), language: English, abstract: The goal of this study is to analyze the impact, if any, these two types of incentivization-based reviews have on the perception of the review by the review reader, because these reviews could have a bias or at least could be perceived to have one. For this, the..

DKK 583.95
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How the TV Adaptation of Good Omens (2019) Challenges Christian Dualism - Anonymous

How the TV Adaptation of Good Omens (2019) Challenges Christian Dualism - Anonymous

Seminar paper from the year 2023 in the subject English Language and Literature Studies - Literature, grade: 1,7, http://www.uni-jena.de/ (Institut für Anglisitik/Amerikanistik), course: Literature in Context: Stories of the Bible - The Medieval Stage and Modern Takes, language: English, abstract: This term paper was created as part of a literature seminar on biblical stories. It deals with the modern adaptation of Christian dualism in the Amazon Prime series 'Good Omens'. The TV series Good Omens..

DKK 153.95
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Measuring the value of strategic resources. A literature overview of customers value - Tim Ulbricht

Measuring the value of strategic resources. A literature overview of customers value - Tim Ulbricht

Seminar paper from the year 2018 in the subject Business economics - Accounting and Taxes, grade: 1,0, LMU Munich (Instituts für Rechnungswesen und Wirtschaftsprüfung), course: Accounting, Auditing and Analysis (AAA), language: English, abstract: This seminar paper gives an overview on the literature of measuring customer value. A lot of companies have a very low book to market value e.g. Apple (0.15), Microsoft (0.14), Amazon (0.04!) and Fac (0.14) as of December 2017. Though according to US-GAAP..

DKK 319.95
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Analysis of potential disruptors in the DIY business - Paul Heck

Analysis of potential disruptors in the DIY business - Paul Heck

Seminar paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 1,2, Cologne Business School Köln, language: English, abstract: The do-it-yourself (DIY) industry is in a state of upheaval. More and more classic DIY store sales are migrating to online retailers. The large DIY store operators are being hit by the strong competition from Amazon & Co. At the same time, new market platforms such as ManoMano are entering the market with a specialized..

DKK 319.95
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The Effect of Unique Selling Propositions on a Company's Success. TheExamples of Starbucks and Amazon - Elisabeth Schulz

The Effect of Unique Selling Propositions on a Company's Success. TheExamples of Starbucks and Amazon - Elisabeth Schulz

Seminar paper from the year 2020 in the subject Business economics - Market research, , language: English, abstract: In this assignment, the effect of a unique selling proposition on a company¿s success will be discussed and examined. In order to do that, after this introduction into the USP, a closer look will be taken into the concept of USP and some theoretical examples of what a USP could be.The concept of the so-called unique selling proposition was invented in the early 1940s by the television..

DKK 319.95
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Performance of Amazon during the Corona-Crisis and Dot-com Bubble. Corporate Strategy, Liquidity, Revenue and Profit - Jagnoor Bhalla

Performance of Amazon during the Corona-Crisis and Dot-com Bubble. Corporate Strategy, Liquidity, Revenue and Profit - Jagnoor Bhalla

Seminar paper from the year 2020 in the subject Business economics - Investment and Finance, grade: 1,3, University of Applied Sciences Augsburg, language: English, abstract: This paper will examine the corporate success of Amazon.com, Inc. in times of the dot-com bubble compared to its performance in times of the corona-crisis. The comparison of the company during these financial crises will include corporate strategy, the company¿s liquidity, revenue and profit. It will also analyse stock prices..

DKK 234.00
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