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Marketing - O. C. Ferrell - Bog - Cengage Learning, Inc - Plusbog.dk

Marketing - O. C. Ferrell - Bog - Cengage Learning, Inc - Plusbog.dk

Pride/Ferrell''s MARKETING, 21st Edition, offers an engaging approach to understanding marketing principles and practical applications through examples of the latest marketing trends including social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. Expanded coverage of important topics such as business markets, buying behavior, marketing channels, supply-chain management, retailing, personal selling and marketing analytics enhance your understanding of today’s competitive business environment.

DKK 837.00
1

Marketing 2016 - O. C. Ferrell - Bog - Cengage Learning, Inc - Plusbog.dk

Marketing 2016 - O. C. Ferrell - Bog - Cengage Learning, Inc - Plusbog.dk

Pride and Ferrell''s MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today''s competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.

DKK 823.00
1

Foundations of Marketing - O. C. Ferrell - Bog - Cengage Learning, Inc - Plusbog.dk

Foundations of Marketing - O. C. Ferrell - Bog - Cengage Learning, Inc - Plusbog.dk

Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students of all backgrounds -- Pride/Ferrell’s FOUNDATIONS OF MARKETING. The seventh edition''s extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate with students who are striving for success in today''s fast-paced, evolving business world. Photos, screenshots, advertisements, and real-world examples make concepts meaningful for students.

DKK 808.00
1

Foundations of Marketing - O. C. Ferrell - Bog - Cengage Learning, Inc - Plusbog.dk

Foundations of Marketing - O. C. Ferrell - Bog - Cengage Learning, Inc - Plusbog.dk

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You''ll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today''s fast-paced business world. MindTap, today''s leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.

DKK 808.00
1

MATLAB Programming for Engineers - Stephen Chapman - Bog - Cengage Learning, Inc - Plusbog.dk

MATLAB Programming for Engineers - Stephen Chapman - Bog - Cengage Learning, Inc - Plusbog.dk

Master today�s MATLAB� technical programming language while strengthening problem-solving skills with the help of Chapman�s successful MATLAB� PROGRAMMING FOR ENGINEERS, 7th Edition. You will learn how to write clean, efficient and well-documented programs as you simultaneously gain an understanding of the many practical functions of MATLAB�. The first nine chapters provide a basic introduction to programming and problem solving, while the remaining chapters address more advanced topics such as I/O, object-oriented programming and Graphical User Interfaces. With this comprehensive coverage, this text serves as a trusted reference tool throughout your studies and into your professional career as you work with MATLAB�.

DKK 1004.00
1

The American Pageant, Volume I - Margaret O'mara - Bog - Cengage Learning, Inc - Plusbog.dk

The American Pageant, Volume I - Margaret O'mara - Bog - Cengage Learning, Inc - Plusbog.dk

You may not think that a history book could make you laugh, but Kennedy/O''Mara''s THE AMERICAN PAGEANT, Volume I, 18th Edition, just might. It''s known for being one of the most popular, effective and entertaining texts on American history. Colorful anecdotes, first-person quotations and the authors'' trademark wit bring history to life. Learning aids make the book as accessible as it is enjoyable. Part openers and chapter-ending chronologies provide a context for the major periods in American history, while primary sources and introductions to key historical figures give you a front row seat to the nation''s past and place today’s debates in historical context.

DKK 877.00
1

Introduction to Psychology - Dennis Coon - Bog - Cengage Learning, Inc - Plusbog.dk

Introduction to Psychology - Dennis Coon - Bog - Cengage Learning, Inc - Plusbog.dk

Global Psychology in Active Learning Modules, International Edition, the best-selling text by renowned author and educator Dennis Coon and John O. Mitterer, combines the highly effective SQ4R (Survey, Question, Read, Recite, Reflect, Review) active learning system, an engaging style and appealing visuals, and detailed coverage of core topics and cutting-edge research in one remarkable, comprehensive text. Fully updated and reorganized, this edition includes new and revised content, extensive special features, and learning tools integrated throughout the text. While the text provides a thorough introduction to the study of psychology, its modular design and emphasis on how psychology relates to everyday life make it easy for students to explore, enjoy, and ultimately master a wide variety of topics.

DKK 1112.00
1

The Brief American Pageant - Lizabeth Cohen - Bog - Cengage Learning, Inc - Plusbog.dk

The Brief American Pageant - Lizabeth Cohen - Bog - Cengage Learning, Inc - Plusbog.dk

Say goodbye to boring history readings. Through colorful anecdotes, first-person quotations and the authors'' signature wit, Kennedy/Cohen/O''Mara/Piehl''s THE BRIEF AMERICAN PAGEANT: A HISTORY OF THE REPUBLIC has earned the reputation as one of the most popular, effective and entertaining U.S. history texts. Its concise and vivid chronological narrative focuses on the central themes and great public debates that have dominated American history. The 10th edition provides expanded emphasis on the international context of numerous developments in U.S. history, Native American history, Black historical figures, the Roaring ''20s, post-World War II movements for racial justice, privacy issues in the digital age and more. In addition, a variety of study tools help maximize your success -- including MindTap''s anywhere, anytime digital learning solutions.

DKK 954.00
1

The Brief American Pageant: A History of the Republic, Volume I: To 1877 - Lizabeth Cohen - Bog - Cengage Learning, Inc - Plusbog.dk

The Brief American Pageant: A History of the Republic, Volume I: To 1877 - Lizabeth Cohen - Bog - Cengage Learning, Inc - Plusbog.dk

Say goodbye to boring history readings. Through colorful anecdotes, first-person quotations and the authors'' signature wit, Kennedy/Cohen/O''Mara/Piehl''s THE BRIEF AMERICAN PAGEANT: A HISTORY OF THE REPUBLIC has earned the reputation as one of the most popular, effective and entertaining U.S. history texts. Its concise and vivid chronological narrative focuses on the central themes and great public debates that have dominated American history. The 10th edition provides expanded emphasis on the international context of numerous developments in U.S. history, Native American history, Black historical figures, the Roaring ''20s, post-World War II movements for racial justice, privacy issues in the digital age and more. In addition, a variety of study tools help maximize your success -- including MindTap''s anywhere, anytime digital learning solutions.

DKK 710.00
1

The Brief American Pageant: A History of the Republic, Volume II: Since 1865 - Lizabeth Cohen - Bog - Cengage Learning, Inc - Plusbog.dk

The Brief American Pageant: A History of the Republic, Volume II: Since 1865 - Lizabeth Cohen - Bog - Cengage Learning, Inc - Plusbog.dk

Say goodbye to boring history readings. Through colorful anecdotes, first-person quotations and the authors'' signature wit, Kennedy/Cohen/O''Mara/Piehl''s THE BRIEF AMERICAN PAGEANT: A HISTORY OF THE REPUBLIC has earned the reputation as one of the most popular, effective and entertaining U.S. history texts. Its concise and vivid chronological narrative focuses on the central themes and great public debates that have dominated American history. The 10th edition provides expanded emphasis on the international context of numerous developments in U.S. history, Native American history, Black historical figures, the Roaring ''20s, post-World War II movements for racial justice, privacy issues in the digital age and more. In addition, a variety of study tools help maximize your success -- including MindTap''s anywhere, anytime digital learning solutions.

DKK 749.00
1

Global Americans: A History of the United States, Volume 1 - Carl J. Guarneri - Bog - Cengage Learning, Inc - Plusbog.dk

Global Americans: A History of the United States, Volume 1 - Carl J. Guarneri - Bog - Cengage Learning, Inc - Plusbog.dk

America’s national experience and collective history have always been subject to transnational forces and affected by global events and conditions. In recognition of this reality, Montoya/Belmonte/Guarneri/Hackel/Hartigan-O''Connor/Kurashige''s GLOBAL AMERICANS: A HISTORY OF THE UNITED STATES, 2nd EDITION, presents a history of North America and then the United States in which world events and processes are central rather than colorful sidelights. In doing so, the text reflects the diverse experiences of you, the students, and your families. You’ll be immersed in an accessible and inclusive American history in which a variety of social, cultural, economic and geographic dynamics play key roles. The authors want you to see yourselves in the narrative, primary source documents, images and other media they have assembled. The text reveals the long history of global events that have shaped, and been shaped by, the peoples who have come to constitute the United States.

DKK 779.00
1

Global Americans - Carl J. Guarneri - Bog - Cengage Learning, Inc - Plusbog.dk

Global Americans - Carl J. Guarneri - Bog - Cengage Learning, Inc - Plusbog.dk

America’s national experience and collective history have always been subject to transnational forces and affected by global events and conditions. In recognition of this reality, Montoya/Belmonte/Guarneri/Hackel/Hartigan-O''Connor/Kurashige''s GLOBAL AMERICANS: A HISTORY OF THE UNITED STATES, 2nd EDITION, presents a history of North America and then the United States in which world events and processes are central rather than colorful sidelights. In doing so, the text reflects the diverse experiences of you, the students, and your families. You’ll be immersed in an accessible and inclusive American history in which a variety of social, cultural, economic and geographic dynamics play key roles. The authors want you to see yourselves in the narrative, primary source documents, images and other media they have assembled. The text reveals the long history of global events that have shaped, and been shaped by, the peoples who have come to constitute the United States.

DKK 828.00
1

Global Americans: A History of the United States, Volume 2 - Carl J. Guarneri - Bog - Cengage Learning, Inc - Plusbog.dk

Global Americans: A History of the United States, Volume 2 - Carl J. Guarneri - Bog - Cengage Learning, Inc - Plusbog.dk

America’s national experience and collective history have always been subject to transnational forces and affected by global events and conditions. In recognition of this reality, Montoya/Belmonte/Guarneri/Hackel/Hartigan-O''Connor/Kurashige''s GLOBAL AMERICANS: A HISTORY OF THE UNITED STATES, 2nd EDITION, presents a history of North America and then the United States in which world events and processes are central rather than colorful sidelights. In doing so, the text reflects the diverse experiences of you, the students, and your families. You’ll be immersed in an accessible and inclusive American history in which a variety of social, cultural, economic and geographic dynamics play key roles. The authors want you to see yourselves in the narrative, primary source documents, images and other media they have assembled. The text reveals the long history of global events that have shaped, and been shaped by, the peoples who have come to constitute the United States.

DKK 779.00
1

Global Americans, Volume 1 - Ellen Hartigan O'connor - Bog - Cengage Learning, Inc - Plusbog.dk

Global Americans, Volume 1 - Ellen Hartigan O'connor - Bog - Cengage Learning, Inc - Plusbog.dk

Maria Montoya | Laura A. Belmonte | Carl J. Guarneri | Ellen Hartigan-O''Connor | Steven Hackel | Lon Kurashige America’s national experience and collective history have always been subject to transnational forces and affected by global events and conditions. In recognition of this reality, GLOBAL AMERICANS presents a history of North America and then the United States in which world events and processes are central rather than colorful sidelights. In doing so, the text reflects the diverse experiences of you -- the students it speaks to -- and your families. You’ll be immersed in an accessible and inclusive American history in which a variety of social, cultural, economic, and geographic dynamics play key roles. The authors want you to see yourselves in the narrative, primary source documents, images, and other media they have assembled. GLOBAL AMERICANS reveals the long history of global events that have shaped -- and been shaped by -- the peoples who have come to constitute the United States.

DKK 879.00
1